Liz Wilson Email & Phone Number

Auckland, New Zealand

Responsible for for growing long-term sustainable and diversified income streams, building brand awareness and driving new donor acquisition whilst leading the Fundraising and Marketing Team through a period of significant change and uncertainty.

Auckland, New Zealand

Auckland, Nz

Responsible and accountable for marketing strategy and annual plans to deliver commercial targets.Positioned the business for continued growth in key lines of business through the development of brand plans for McDelivery and McCafe.Contributed to returning sales to growth following slow start to 2018, through the execution on integrated marketing campaigns.Obtained Executive Team approval for the 2019 annual marketing plan and positioned the business for success though development of the communications strategy and architecture.

Auckland, Nz

Responsible for strategic brand leadership in the highly competitive telecommunications market and value creation through the execution of brand and marketing strategies.Repositioned the Vodafone brand in the NZ market through the localisation of the new Global Brand positioning (2017).Positioned Vodafone to secure a share of the highly competitive subscription TV market with the launch of Vodafone TV.Returned Prepay to growth and exceeded brand metrics with the successful launch of the differentiated, market leading proposition My Flex Prepay (2016).Turned around poor customer service perceptions and drove positive user and non-user brand consideration results with the launch of a new service proposition - Vodafone Ninjas. TVC awarded Colmar Brunton's Ad Impact Award for September 2015.Delivered the successful 2014 Christmas campaign, exceeding brand, communication and commercial targets (Prepay +20k connections) through the execution of brand led communications strategy coupled with highly targeted (non TV) trading communications, a first for Vodafone. TVC awarded Colmar Brunton's Ad Impact Award for 2014.

Auckland, Nz

Responsible for the delivery of sales and revenue targets, and marketing launch of the XT mobile network ($150m network).Led the successful marketing launch of the XT network substantiated with compelling coverage, speed and roaming propositions.Played a critical role in the Crisis Management Team during the XT network outages, preparing and managing communications to the front line during the extended network outages, and turned around mobile sales performance to achieve targets by restoring consumer confidence in the XT network through the introduction of a money back guarantee.Led the development and launch of the market changing Non-Stop Text proposition which exceeded Christmas commercial targets (Prepay 104%, consumer postpaid upgrades, 105%, SE acquisition 115% and third party retailers 105%.

Auckland, New Zealand

Led the Street Fighter Project - reporting to the CEO (working with McKinsey Consultants) targeted with arresting and reducing fixed line and broadband customer loss following Local Loop Unbundling (LLU) resulting in aggressive competitor activity targeting Telecom's customer base.Halved the rate to fixed line market share loss and exceeded broadband customer target by 63k, by developing new reporting frameworks and rhythms, building Telecom's door to door sales force (in 30 days) and dispatching it daily into most at risk streets.

Auckland Nz

Responsible for delivery of acquisition targets for mobile, fixed line and broadband, and execution of all marketing into stores nationwide.Delivered annual broadband target within 10 months through introduction of a late adopter strategy, and exceeded mobile targets including delivering a record sales month of 23k connections (Feb 06).Selected to facilitate Cultural Change workshops for Telecom Retail.

Wellington & Auckland, Nz

Responsible for brand leadership and the execution of marketing strategies for Telecom Mobile.Repositioned Telecom to regain market leadership and secure largest share of the market growth for 12 consecutive months with the T3G mobile network launch. Campaign delivered 32% spontaneous cut through and positive movements in innovation and leadership brand metrics, won 3 Gold Effies and Saatchi & Saatchi awarded Agency of the Year (2004).Turned around Telecom's mobile performance by securing share of the youth market from Vodafone with the launch of market changing $10TXT. Campaign delivered 27% spontaneous cut through with Users and 27% with Non-Users.Successfully launched CDMA (mobile network) in 2000 leading the development and delivery of communications and PR plans.

Bca, Marketing & Management

Bachelor of Commerce & Administration - majoring in Marketing.

Education record

Prefect and Head of Sports House.