Strategic and driven marketing and brand professional with over 20 years' experience leading high performing teams in listed companies, across extremely competitive and regulated market environments.CAREER HIGHLIGHTSLed design and execution of Sky TV's new hybrid set top box proposition to transform customers' entertainment experience and to secure Sky's future as a business and brand.Led Sky's entry into the highly competitive broadband market with an award winning proposition and customer experience, generating market leading results NPS +44pts and CSAT 85% within six months.At Sky, led the launch of a world first interactive digital innovation, WiFi Guy - a guided interactive experience combining AI and AR, enabling customers to see the WiFi performance in their home.KEY ACHIEVEMENTSDrove awareness of Sky Broadband to overtake Stuff Fibre (in market four years) within four months.At McDonald's positioned the business for continued growth in key lines of business through the development of brand and marketing plans and launch of McDelivery (Uber Eats).At Vodafone NZ, returned Prepay product to growth and exceeded brand metrics with the successful launch of a differentiated, market leading proposition. Brand consideration - Users +7pts, non-Users +9pts.Positioned Vodafone to enter and secure share of the highly competitive subscription TV market with the launch of Vodafone TV.Turned around Vodafone NZ's negative brand metrics with successful brand revitalisation strategy, executed via an enduring creative framework. Jan 2013 - Consumer NPS +7pts, Business NPS +15ptsAt Spark, successfully launched $150m mobile network substantiated with compelling marketing propositions.KEY SKILLSValue creation: Enabled listed companies to achieve sales targets through the development and execution of customer insight led marketing strategies. Managed and drove sales and revenue targets of $750m.Strategic brand positioning: Positioned NZ's largest telecommunications companies as market leaders through design and execution of transformational brand and repositioning strategies.Delivering market leading propositions: Born from customer insight, to refresh current offering, launch new products or enter new markets.Complex project delivery: Successfully launched two new mobile networks and led entry into new markets by leading teams to deliver complex strategic projects.People leadership: Designed and led high performing teams with skills and capability to deliver business targets, while focusing on development and empowerment.