Liz Wright Email & Phone Number

Cleveland/Akron, Ohio Area

Linear Creative is a full service Advertising and Marketing Agency that offers an extensive menu of services using the latest technology available including website design, rebranding, video production, broadcast, e-marketing, search engine optimization, social marketing, print media and direct mail campaigns.The Linear Creative Team also works with companies and nonprofit organizations to develop business solutions, strategic planning, events and fundraising. One of our strengths is working with our clients to achieve their objectives in a cost-effective manner.

Cleveland/Akron, Ohio Area

Company Description:YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow.YP’s flagship consumer brands include the highly trafficked YP℠ app and YP.com. Combined these products are used by more than 70 million visitors each month in the U.S. Linking consumers with businesses is what YP is all about. For over 100 years YP has excelled at working with local business owners to surpass their marketing goals. YP’s end -to-end suite of advertising products and services gives businesses more opportunities than ever to increase their online visibility and drive customers. For more information on YP, visit the Press Center (http://corporate.yp.com/yp-in-the-news) or download YP by the numbers document (http://corporate.yp.com/wp-content/uploads/2014/08/YP_by_the_Numbers_0814.pdf). YP, the even-more-powerful Yellow Pages. YP can do that.℠Website: http://corporate.yp.com/Industry: InternetType: Privately HeldCompany Size: 5001-10,000 employeesFounded: 2012

Cleveland/Akron, Ohio Area

As Senior Account Director, I am responsible for servicing and growing the current account base and marketing of all of our products and services. My primary objective is to expand our product and service offerings, to introduce new revenue streams and attain new clients. In addition to my sales management role, I oversee accounts providing them with a variety of strategic recruitment advertising practices such as ad placement, media strategies and employer branding campaigns. I am well versed in the strategic application in the evolving digital media space including, but not limited to, Social Media, Search Engine Marketing & Optimization (SEM/SEO), Mobile, Video and Virtual Career Fairs. I provide a consultative-style sales approach to understanding my client’s key business objectives while identifying opportunities for them to improve their business, brands and recruitment goals.

Cleveland, Ohio

Increased revenue of digital media sales by leveraging expert knowledge of the digital media space and created effective online marketing strategies. Developed and executed on-line ad campaigns reflecting clients' business goals and budgets to drive market entry for new advertisers. Selected Accomplishments:Managed product line visibility, branding, lead generation, and sales conversions.Formulated integrated marketing programs that included mobile advertising and Search Engine Marketing.Analyze performance metrics and implemented strategic optimization solutions, incorporating the use of keyword campaigns.Provide analysis of client reporting and optimization ideas.

Managed all sales and business development functions, including new digital product rollouts, key account management, and customer relationship development to increase overall company revenue. Developed and executed strategic marketing plans for new and existing clients with emphasis in generating a strong ROI and qualified business leads. Directed and conducted new product development and sales training to seven directional media consultants. Additional Accomplishments:Developed and maintained profitable business by providing exceptional client service and by improving service level throughout the Cleveland office. Delivered best-practice digital product implementation and management methodologies to 11 of our midsize clients resulting in 85% of the yearly digital net margin.Instrumental in launching new agency digital capabilities and securing over $600,000 in new sales.

Created a successful marketing communications firm working with small to midsize companies.Developed sales in excess of $250,000 a year.Created and implemented strategic marketing programs, which included: direct mail, ad campaigns, web site development, Search Engine Marketing programs, brochures, corporate identity programs and public relation campaigns.

Managed a diverse client base with billings of over $2 million and 50% net profit. Managed new business development program, database and prospecting programs. Coordinated and managed strategic marketing programs and project teams to support strategic relationships with clients and prospective clients. Additional Accomplishments:Generated over $3 million is agency revenue.Created and implemented the agency’s initial workflow system to ensure accuracy and timeliness of all agency projects.Lead the design agency into broader product offerings by creating the need and identifying the talent to fulfill public relations, media buying and database management.

Managed the strategic planning and execution of all advertising programs and promotion tactics to support three separate retail optical chains, 750 locations nationwide. Developed field sales training programs and communications tools.

Managed all phases of a regional image/positioning marketing campaign for National City Bank. Managed the creative development and execution for broadcast and newspaper advertising for Northfield Park.Managed two of the agencies largest accounts, approximately 4 million in revenue. Worked with clients to develop strategic marketing communiction plans and programs.Directed market research, focus groups and executive interviews.

Bachelor Of Arts Ba, Marketing/Marketing Management, General

Activities and Societies: Disk Jockey

College Prep, Communication, General