Liza Blake Email & Phone Number

Newport Beach, California, United States

• Provided support and managed executives’ schedules, calendars, expense reports, and appointments
• Guaranteed office efficiency is maintained by carrying out planning and execution of layout and various office procedures
• Filed and processed expenses; oversee multiple purchase orders and coordinated administrative and in-office events
• Responsible for recruiting office staff and providing orientation and training to all new employees
• Practiced confidentiality by ensuring security, integrity, and privacy of data; logged and sorted all company mail

Greater Los Angeles Area

• Increase brand awareness by creating relevant and engaging content based on music, tour, and artist news
• Define objectives and timeframes for successful completion of 3-4 concert reviews per month
• Enhance professional relationships by attending all shows and events in and around the greater Los Angeles area
• Expand internal database and catalogue through research on music industry players and artists for Setlist.fm
• Optimize quality content strategy by analyzing music streaming and chart trends

Greater Los Angeles Area

• Built and published breaking newsworthy stories by strategizing relevant online articles and press releases
• Determined tour and setlist content for Setlist.fm through acute utilization of the site’s data analytics
• Modified and assisted monthly content publishing by attending weekly senior editorial and marketing meetings
• Used social media analytics and deep dive research to consistently pitch relevant editorial music stories
• Influenced the quality and quantity of website traffic through SEO optimization
• Oversaw and transcribed telephone interviews filmed video segments for Setlist.fm news content

Greater Los Angeles Area

• Gained strong knowledge of AP style while contributing weekly and monthly feature stories
• Used industry contacts to develop first resorts on certain topics
• Reported on hard news stories like 2018 Woolsey Fire & Borderline Bar shooting in Thousand Oaks, CA
• Generated ideas and leads for news stories that resulted in increased user interaction on social Twitter & Instagram
• Collaborated with peers and reporters in a team environment to produce weekly issues around campus

Greater Los Angeles Area

• Ensured functionality by managing daily operations and worked closely with CEO’s client relations
• Consulted CEO for company podcast (Industry Standard with Barry Katz) and oversaw script coverage
• Developed strong knowledge of event management assisting CEO with 2018 voting event ‘Telethon For America’
• Coordinated all expense reports, directed daily errands, and scheduled travel for CEO
• Cultivated thriving relationships by traveling and attending events for CEO as well as help onsite when needed

Greater Los Angeles Area

• Built and managed breaking music and news stories in conjunction with Associated Press & The Hollywood Reporter
• Provided content delivery for both Billboard in Los Angeles and their office headquarters in New York
• Interviewed top artists and business executives in person, by phone, and via press junkets
• Covered award shows, closed-set productions, concerts, and red carpet events while representing Billboard
• Strengthened communication skills in person, via telephone, and email etiquette with publicists, editors, and executives
• Streamlined transcription rate by transcribing all print cover stories and online interviews for Billboard.com content

Greater Los Angeles Area

• Engaged online readers and subscribers by generating original SEO-oriented headlines
• Established website functionality by helping manage bi-coastal editorial team of 8
• Organized talent interviews and attended concerts and events around the Los Angeles/Orange County area
• Lead team initiatives to develop a strong editorial calendar through industry contacts and online research
• Enhanced publication’s online presence by posting material linked through Twitter, Facebook, and Instagram

Orange County, California Area

• Build and execute social media strategy through research, messaging, and audience interaction
• Photograph audience, talent, and behind-the-scenes interaction during live events
• Effectively edit and post content during live events

Greater Los Angeles Area

• Supervise digital and physical ticket sales
• Maintain and secure $5000 cash drawer
• Greet and assist guests and talent

Bachelor Of Arts - Ba, Journalism

High School Diploma, Integrated Arts