Liza Blake Email & Phone Number

Newport Beach, California, United States

• Provided support and managed executives’ schedules, calendars, expense reports, and appointments• Guaranteed office efficiency is maintained by carrying out planning and execution of layout and various office procedures• Filed and processed expenses; oversee multiple purchase orders and coordinated administrative and in-office events • Responsible for recruiting office staff and providing orientation and training to all new employees • Practiced confidentiality by ensuring security, integrity, and privacy of data; logged and sorted all company mail

Greater Los Angeles Area

• Increase brand awareness by creating relevant and engaging content based on music, tour, and artist news • Define objectives and timeframes for successful completion of 3-4 concert reviews per month • Enhance professional relationships by attending all shows and events in and around the greater Los Angeles area• Expand internal database and catalogue through research on music industry players and artists for Setlist.fm• Optimize quality content strategy by analyzing music streaming and chart trends

Greater Los Angeles Area

• Built and published breaking newsworthy stories by strategizing relevant online articles and press releases • Determined tour and setlist content for Setlist.fm through acute utilization of the site’s data analytics • Modified and assisted monthly content publishing by attending weekly senior editorial and marketing meetings • Used social media analytics and deep dive research to consistently pitch relevant editorial music stories • Influenced the quality and quantity of website traffic through SEO optimization• Oversaw and transcribed telephone interviews filmed video segments for Setlist.fm news content

Greater Los Angeles Area

• Gained strong knowledge of AP style while contributing weekly and monthly feature stories• Used industry contacts to develop first resorts on certain topics • Reported on hard news stories like 2018 Woolsey Fire & Borderline Bar shooting in Thousand Oaks, CA• Generated ideas and leads for news stories that resulted in increased user interaction on social Twitter & Instagram • Collaborated with peers and reporters in a team environment to produce weekly issues around campus

Greater Los Angeles Area

• Ensured functionality by managing daily operations and worked closely with CEO’s client relations • Consulted CEO for company podcast (Industry Standard with Barry Katz) and oversaw script coverage• Developed strong knowledge of event management assisting CEO with 2018 voting event ‘Telethon For America’• Coordinated all expense reports, directed daily errands, and scheduled travel for CEO• Cultivated thriving relationships by traveling and attending events for CEO as well as help onsite when needed

Greater Los Angeles Area

• Built and managed breaking music and news stories in conjunction with Associated Press & The Hollywood Reporter• Provided content delivery for both Billboard in Los Angeles and their office headquarters in New York • Interviewed top artists and business executives in person, by phone, and via press junkets • Covered award shows, closed-set productions, concerts, and red carpet events while representing Billboard• Strengthened communication skills in person, via telephone, and email etiquette with publicists, editors, and executives • Streamlined transcription rate by transcribing all print cover stories and online interviews for Billboard.com content • Edited and updated existing content based on SEO data and search trends

Greater Los Angeles Area

• Engaged online readers and subscribers by generating original SEO-oriented headlines • Established website functionality by helping manage bi-coastal editorial team of 8 • Organized talent interviews and attended concerts and events around the Los Angeles/Orange County area • Lead team initiatives to develop a strong editorial calendar through industry contacts and online research • Enhanced publication’s online presence by posting material linked through Twitter, Facebook, and Instagram

Orange County, California Area

• Build and execute social media strategy through research, messaging, and audience interaction • Photograph audience, talent, and behind-the-scenes interaction during live events• Effectively edit and post content during live events

Greater Los Angeles Area

• Supervise digital and physical ticket sales• Maintain and secure $5000 cash drawer• Greet and assist guests and talent

Bachelor Of Arts - Ba, Journalism

High School Diploma, Integrated Arts