Entrepreneur that directs, administers, and coordinates the operational activities Shift CTRL Solutions (Pty) Ltd.Leads and directs the following functions and business units: operations, new business coordination, agency promotion, information systems, traffic, communication and human resources. Development of organization policies and goals that cover operations, personnel, financial performance, and growth of the functions and business units mentioned above.

Leading a team of Account Managers on a day to day basis.Management of sales targets and growth opportunities.Development of Account Management function within the organization. Ongoing management of high profile clients on behalf of the organization as well as overseeing Account Management team in the same function. Financial management of client budgets and profitability. Development of new client relationships and nurturing business potential within existing clients. Problem solver in key areas in the organization.

Managing client relationships between the organization and various key clients. Managing client budgets and profitability on a day to day basis.Reporting both internally and externally. Development of Account Management role within the Organization.Overseeing a team consisting out of a project manager, designer, community managers, strategist to ensure delivery on client briefs.Managing the time and expectations of both client and the internal teams.Guiding team with client as well as platform insights in the strategic process of delivering on a brief within the most profitable parameters.

Leads day to day management and responsible for development of Community Management role within the Organization.Responsible for the development, implementation and ongoing optimization of community strategies.Collaborates with strategy department to develop cross-brand strategies and agency POVs for social media platforms.Presents community strategies, insights and optimization plans to clients.Develops plans for optimizing and evolving community efforts across multiple brands.Ensures community strategies are aligned with overall brand strategies.Collaborates with other agency departments to ensure overall client goals and objectives are met.

Monitoring and analysing market trends specific to the footwear industry. Studying competitors' products and services.Identifying target markets and developing strategies to communicate with them.Preparing and managing marketing plans and budgets.Managing the production of promotional material.Liaising with other internal departments such as sales and distribution.Producing reports to monitor results.Presenting findings and suggestions to company directors or other senior managers.The job function was multi-disciplined and included aspects of direct marketing, research, public relations, branding, communications, design and advertising.

Development and implementation of creative and economical marketing strategiesManagement and control of the marketing budgetManagement of all online and social media marketing activitiesDevelopment and nurturing of relationships with key role players in the Fashion District as well as the local industry and media Maintaining fashion media contact list and staying up to date with movement within the media personnelResponsible for corporate identity and the use thereofPresentation of proposals and briefing sessions to tenantsDoing feasibility studies for tenants and related businesses Liaison with board members, tenants, designers, investors and property owners in the Fashion District and communication with external event organisers and service providers to supply ongoing feedback on concept performance and identifying possibilities for development, events and partnershipsInternal event coordinationCreation of project proposals