Liza Mathias Email and Phone Number

Report directly to the President of Kenda USA. Develop, implement and monitor the Automotive Marketing Budget and Kenda USA initiatives. Director of the Kenda Traction Associate Dealer Program: multichannel marketing and communications program. Manage creative development and work collaboratively with the graphic designer to complete projects on defined timelines. Work with sales team to jointly present major initiatives to customers. Manage the relationships, execution and activation of sports sponsorships on a local, national and global platform. Continue all responsibilities of the Associate Marketing Manager and Marketing Associate.

Manage the Automotive Marketing Budget as well as Kenda initiatives on a national platform. Conceptualized and produced the first nationally televised Kenda branded commercial. Ideation and implementation of the Kenda Associate Dealer Program. Planned Kenda’s first ever Distributor meeting in Las Vegas to launch new products and AD Program. Built a relationship and local campaign with WBNS-10TV and Maria’s message. Manage relationships with sports properties: Columbus Blue Jackets, Cleveland Cavaliers, Houston Rockets, Columbus Clippers, Ohio State University, University of Mississippi, Vanderbilt University, University of Georgia.

Serve as Social Media Manager by developing strategies, guidelines, event calendars and producing content. Manage, edit and publish the Kenda Group “Life in Motion Magazine” which includes 7 subsidiary companies in the United States and is distributed to 600 employees quarterly to enhance alignment amongst subsidiaries. Create, design and produce a monthly global e-newsletter for a database of over 800 automotive customers. Activate and manage several sport sponsorships throughout the United States. Direct the development of new collateral as well as routine updates of existing collateral to meet customer needs and align with seasonal buying habits. Implement new product marketing promotions to build product and brand awareness. Interpret sales data to produce selling tools to reach forecasted year over year sales. Negotiate and buy radio and digital branding campaigns in the Columbus DMA. Enforce brand image in industry publications through print campaigns and online content.

Built and maintained relationships with clients, including Franchisees, Designated Market Areas (DMA), Co-ops and Taco Bell Corporate. Assisted in management of local budgets totaling $4.7 million for 9 DMA’s consisting of 254 stores. Planned group meetings and events including room negotiations, meeting agendas and presentations. Presented local sponsorship and promotion updates in quarterly meetings, as well as creative concepts to be approved by the client. Traveled territories to provide Trade Market research for the client and initiate new marketing efforts for individual stores or DMA. Served as project lead for all creative from beginning to end which included copywriting and design concepts. Worked with Media partners for the execution of advertising schedules, activation of local events and coupon distribution for added value. Prepared and sent communication for all local programs, sponsorships and added value to each store and key personnel to ensure each program was executed above expectations. Worked directly with several organizations to set up and execute PR events which included check presentations, press releases and media coverage.

Supported ten Account Executives for two stations (WCOL and WBWR) with over $11 million in sales. Created tailored client proposals and schedules, researched and developed creative commercials for new and current advertisers and prepared various monthly and weekly reports for the General Manager. Proficient in software programs such as Viero, Efficio, Radio Fusion, and Media Monitors.

Performed data collection activities with outbound calls to U.S. Army Veterans and performed customer service and satisfaction analysis based on the collected data. Presented these key findings to senior leadership of the Army and Industry to highlight favorable program trends and proposed program improvements.

Conducted MARCOM activities in coordination with senior Strategic Communication experts from the military and subject matter experts from the industry for Freedom Team Salute, a congressionally mandated and Secretary of the Army program. Performed event planning activities which included research for the destination and created travel books for industry leadership for FTS. Involved with activation of the program by traveling to six states to host nine events including installation, dismantling, outreach, and presentations to Army personnel.