Liza Meyer-Malkerson Email and Phone Number
๐ ๐ฎ๐บ ๐ฎ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฎ๐ป๐ฑ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐๐ฒ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ถ๐๐ฒ who seamlessly transitions between strategy and operations to drive transformative results. My career spans start-ups; mid-size new acquisitions and large enterprises in consumer product goods. I leverage my experience across brand management, new product innovation, and corporate strategy to solve complex business challenges and create short- and long-term value. Known as the go-to-leader for the challenges that seem unsolvable, I assess organizational capabilities, identify initiatives that will have the greatest business impact, and build alignment that leads to action. I am passionate about building strong relationships and teams, working cross-functionally to find unique strategic solutions, and developing talent. As a result of my leadership, organizations are better equipped to achieve short- and long-term commitments.I am known as a creative, business results-driven leader. Comfortable leading through ambiguity; I apply end-to-end systems thinking to problems; convert complex ideas into understandable insights and actionable steps. I combine data analysis with keen intuition, and quickly see the implication of different trends, operational plans, and external forces. I am valued for candor and transparency by senior management and for recommendations that are grounded in a real-world understanding of how to embed new systems, processes and technologies into the organization.Moving forward I will lead strategy and operations in an organization ready to identify and scale strategic initiatives to enable growth.
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ConsultantPinnacle Performance GroupHopkins, Mn, Us -
Director, Innovation, Technology And Quality Strategic OperationsGeneral Mills 2020 - 2024Ownership for team responsible for functional strategy, planning, and new product development processes and systems. Reported to the Chief Innovation, Technology and Quality Officer.โ Improved functional strategic and organizational alignment to enterprise vision, while simultaneously streamlining planning approach across function.โ Stood up new portfolio management capability enabling visibility and insights to support senior level decision making. Lead the design, build, and implementation of a new process and supporting technology. โ Led development of data-driven new product innovation strategy to increase the value and quality of new product pipelines, identifying +$1B in enterprise value.โ Directed operating model reboot, enabling critical go-to-market acceleration in support of aggressive growth targets. -
Director, Go To Market SolutionsGeneral Mills 2019 - 2020Hand-selected to strengthen collaboration across Brand teams and Technology and Solutions. Joint Leadership Team responsibilities across both Technology & Solutions and the Cereal Operating Unit. Leader of team accountable for new product introduction systems and processes.โ Designed and launched North American product portfolio decision making capability, increasing new product pipeline visibility and enabling scenario planning for senior leadership. โ Lead Tiger Team to rapidly identify and creatively address gaps in the Cereal Demand Planning process while waiting for a longer-term enterprise solution.โ Recognized expert in successfully structuring, implementing and sustaining complex change programs. -
Senior Manager, Go To Market TransformationGeneral Mills 2018 - 2019Founding member of Enterprise Process Transformation team. Led strategic initiatives in the go-to-market and new product development spaces. Reported directly to Vice President of Enterprise Transformation.โ Led a cross-functional team of +20 in the design, build and implementation of a new product data collection and distribution process; reduced new product launch time to market by 25% and effort to market by 35%.โ Championed three strategic innovation areas: new product portfolio decision making, tracking, and measurement, which were approved and funded in support of companyโs strategic growth targets. -
Senior Marketing Manager, Corporate StrategyGeneral Mills 2015 - 2018Corporate strategy leader responsible for internal process improvement strategic initiatives, annual planning benchmarks and metrics, M&A due diligence, and category strategic analysis and recommendations.โ Identified significant opportunity to improve new product innovation process, built organizational support and buy-in resulting in establishment of go-to-market strategic initiative. โ Led internal acquisition target valuation effort which informed late-stage decision to forgo deal due to over pricing.โ Led quantification and recommendation to enable pursuit of $750M global snacking category growth opportunity. -
Senior Marketing Manager, Fiberone SnacksGeneral Mills 2014 - 2015Led $500M Fiber One Snacks brand team including management of $50M consumer budget, brand strategy, and new product innovation. โ Achieved best-in-class digital ROIs by improving agency relationships and ways of working to achieve breakthrough consumer messaging.โ Delivered an incremental $45M in year 1 sales with the launch of FiberOne Cheesecake bar. -
Senior Marketing Manager, Yoplait Greek YogurtGeneral Mills 2012 - 2014Selected to lead the nascent Yoplait Greek brand team; responsible for 20M consumer budget, product, brand, and innovation strategy.โ Grew business from a $50M to $250M within 2.5 years.โ Delivered $140M in sales in Y1 with the launch of Yoplait Greek 100; awarded the #4 spot on the IRI Pacesetters list in 2013; deemed the biggest yogurt launch in company history; launch received the General Mills Championโs Award.โ Achieved $50M in sales with the launch of Yoplait Greek Regular; received division honors for taste-off advertising campaign and aggressive distribution drive.โ Honored with Great Manager award for leadership of an empowered, engaged team in 2014. -
Marketing Manager, Betty Crocker Transformational Innovation And Club BusinessGeneral Mills 2010 - 2012Managed the innovation pipeline for Betty Crocker desserts and the Club Business for the Baking Division. โ Doubled the value of the innovation pipeline within one year by creating an innovation model for emerging scale ideas and leveraging cereal brands in the dessert aisle, winning the General Mills Trailblazer award and Divisional honors 2012.โ Led $15M new product launch on a $2M consumer budget; the first national launch to leverage new Hispanic consumer insights. Won the General Mills North America Best New Product Launch of 2012 award. -
Associate Marketing Manager, Various RolesGeneral Mills 2006 - 2010Associate Marketing Manager, Adult Cereal Innovation (2009 โ 2010)Associate Marketing Manager, Honey Nut Cheerios (2008 โ 2009)โ Delivered $65M in annual growth; awarded the Chairmanโs Award for brand growth in North AmericaAssociate Marketing Manager, Foodservice (2008 โ 2009)Associate Marketing Manager, Chex Mix, Gardettoโs & Bugles (2006 โ 2007)โ Launched new 100 calorie product that sustained in market over three years. -
Assistant Marketing ManagerConagra Foods 2005 - 2006Hired as an intern while finishing business school and then asked to stay full time upon graduation. โ Designed and executed successful in store merchandising program for Slim Jim.โ Identified and recommended Orville Redenbacher new product innovation concepts. -
Mba Summer InternTarget May 2004 - Aug 2004Selected for new MBA internship program role in Financial Services. Identified and recommended new gift card strategy based on performance analytics. -
ManagerAuria 1997 - 2003Auria, Inc was a start-up company creating web-based training for ISO 9000 and the Drug Development Process. Over my time with the company, responsible for Market Analysis and Software Testing.
Liza Meyer-Malkerson Education Details
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Marketing And Strategy -
Cum Laude -
The Blake School
Frequently Asked Questions about Liza Meyer-Malkerson
What company does Liza Meyer-Malkerson work for?
Liza Meyer-Malkerson works for Pinnacle Performance Group
What is Liza Meyer-Malkerson's role at the current company?
Liza Meyer-Malkerson's current role is Consultant.
What schools did Liza Meyer-Malkerson attend?
Liza Meyer-Malkerson attended University Of Minnesota - Carlson School Of Management, Middlebury College, The Blake School.
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