Liza Arnold Email & Phone Number

Katy, Texas, Us

Top contributor to league night weekend sales in 2021, 2022 & 2023, totaling over $1 million in sales in both 2022 & 2023.Researched, negotiated, and managed local partnerships opportunities for existing and new stores that strengthened and aligned with the company’s vision, mission, and strategy.Created multifaceted marketing plans and recommendations for the 14 media markets in my territory; including briefs and recaps.Managed and negotiated contracts up to $60,000.Managed budgets totaling $250,000.Identified and tracked KPIs around partnerships and marketing plans (coupon redemption, media impressions, SMS keyword growth, etc) for 14 markets.Worked cross-functionally to execute major company priorities and events like opening new stores, Hot Markets, and other initiatives. Tested potential marketing components to show strength of partnerships.Created training videos with Adobe Captivate to assist with onboarding of new team members.Built and maintained a partnership database with Adobe Workfront to compile data and manage processes such as contracts, invoices and vendor information for the regional marketing team.Served as the main point of contact/corporate liaison for Store and District leadership.Trained and provided counsel to new team members on processes, SOPs, and best practices.

Katy, Texas, Us

Develop and maintain local community partnerships to drive traffic and build awareness to Academy stores.Partnered with Store Directors and District Managers to develop, plan and execute programs and events to support company initiatives and drive sales.Managed local budgets and drove community engagement with earned media events.

Sidney, Nebraska, Us

Planned and executed events in store tied to major go-to-market moments and promotions.Promoted brand awareness and affinity for the Fort Mill store through hosting onsite and offsite eventsIncreased community involvement with local and national conservation and education organizations through sponsorships, donations, and events.Worked directly with local media to promote the company’s mission through event promotion.

Washington, Dc, Us

Donor Recruitment Representative of the Month for the Carolinas Region, January 2013Responsible for American Red Cross Blood Drives in Huntersville, Cornelius, Gaston, and Lancaster Counties.Prospected for new sponsors/blood drive coordinators.Assisted blood drive coordinators with all aspects of their drives.Handled logistics of all scheduled blood drives in my territory.

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Provided support for sponsors and WRG helping execute items outlined in their contract (ex. PA Reads, Awards Tracking, Credentials, Event Signage etc.)Coordinated, tracked and recapped events for partners involved with DIRTcar Summer Nationals, Summit Racing Equipment Modified Nationals and World Finals.Managed a budget and performed billing for the amount spent promoting each sponsor.Arranged branding assets including logo content, sponsor descriptions, etc. for Series’ websites.Researched the sport’s engine builders for creation of the DIRTcar HP Engine Builders Program.

Cleveland, Oh, Us

Tasks involved or included obtaining and exceeding budgeted sales and operating profit expectations through the development of over 60 Wal-Mart Paint Departments. This development was achieved by utilizing the full range of products offered while maintaining department appearance, first-rate trademark customer service and customer relationship growth.* Maintained strong contact between the field and Account Teams.* Developed strong relationships with customer Market Managers.* Analyzed sales / market data and develop action plans based on under-performing departments.* Researched and developed market territory profile to secure positioning as industry leader.*Developed and conducted in-store training, workshops, and product presentations to sales associates and managers to target.* Realized National Brand growth within area.* Maintained all assigned reports, recaps, and summaries to District Manager.

Chicago, Illinois, Us

Teamed with fellow associates to ensure that both customer and company needs were fulfilled.* Assisted customers with safety equipment purchases.* Conducted sales via phone, in store and online.* Provided assistance in planning of store events.* Performed administrative duties.

* Assisted account managers with event, sales and online promotions, creating event documents and pre-client packages.* Calculated ROI data to provide to team sponsors.* Contributed to strategic and creative planning for multiple events.

Responsible for ticket sales and creating a positive customer experience.* Assisted race fans with ticket purchases.* Processed customer complaints to achieve maximum positive customer experience.* Generated ticket sales through cold calling.

* Provided administrative office support.* Conducted event research to increase customer retention.* Responsible for ticket sales, hospitality and gate monitoring at events.

* Helped organize business networking events.* Provided administrative support including invoicing and updating member information.

Daytona Beach, Florida, Us

Licensing Intern* Assisted with royalty reporting, quality control, contract management and legal flow.* Maintained accounts receivable schedule for entire licensing base.* Built and maintained contract database with relevant deal points by licensee.* Assisted with marketing events, such as NASCAR Night with the Cincinnati Reds.

Bachelor Of Arts (Ba), Business, Management, Marketing, And Related Support Services

Communications