Strategic Public Relations | US PR Lead for Global Clients | Crisis Communications | Executive Thought Leadership | Media Outreach | Reputation Management | GTM | Events | M&A | SEO Link-building For over two decades, I’ve overseen brand launches, e-commerce, digital marketing and public relations as a consultant or team member for companies such as Lightweight Germany (CarbonSports North America), Drum Dubai, The Penny Hoarder, Hill and Markes, SmartAsset, MoneyGeek, Mazzone Hospitality and Altisource.Most Recently:GrowthLoopPermutive RTB House WillowCD ValetSmartAsset WHOOPLevelsGeminiFountForwardThe Penny HoarderMoneyGeekdearjohnnies

Impacted, June 2023 by a mass layoff including fellow department heads and individual contributors. Alumni list available if you are hiring.As head of PR at SmartAsset, my role encompasses corporate communications and overseeing public and media relations for the leading Fintech company in the financial advisor space, connecting certified wealth managers with hundreds of consumers daily.Leading a team that is a cog in the wheel of the company. Including link building for SEO through earned media which leverages proprietary data studies. GTM communications assistance for multiple department products/services. Crisis and cybersecurity communications, reputation management and compliance. We are committed to publishing the most accurate and actionable advice, personalized calculators and educational tools to help people navigate life’s big personal finance decisions.

Lizabeth Cole joined The Penny Hoarder, a dynamic media startup, as its first Director of Media & Communications in June 2016. Under her direction, The Penny Hoarder and the leadership team is frequently cited as experts in the personal finance digital publishing space by national media outlets. Cole has lead the media relations strategy to a successful 300% YOY growth in earned placements. During her time with the brand, she also identified and empowered a dozen employees to become spokespeople and on-air media talent, forming an in-house agency before departing to pursue other opportunities closer to her NY base. In 2016 The Penny Hoarder was ranked the No. 1 fastest-growing private media company by the Inc. 5000. In August 2017, they made #1 again and #25 on the list overall.The Penny Hoarder makes personal finance fun through compelling, shareable multimedia content. The website reaches millions of readers monthly, with actionable advice on how to earn and save money by sharing unique job opportunities, personal stories, freebies and more.

Owners.com is a top 10 real estate brokerage that provides self-directed consumers with a full menu of real estate services to choose from. Owners.com makes real estate transactions more affordable for consumers because they only pay for the services they need. Founded in 1996, Owners.com has helped over 400,000 consumers sell and buy homes and save nearly $2 billion in selling expenses. Owners.com is part of the Altisource Portfolio Solutions S.A. family of businesses. Additional information is available at owners.com, facebook.com/ownerscom and twitter.com/ownersdotcom.

Contracted to launch Drum Content, a multi-logue content agency. Secured several UAE media placements and managed social media strategy.