Liz Abrams Email & Phone Number

Burlington, Vermont Area

• Dedicated Toyota Performance Manager Jan 2019 - Oct 2021.• Enterprise Performance Manager Oct 2021 - Present.• Awarded as a top department contributor for Leading by Example after less than six months in the role.• Developed relationships with our Toyota program and partners to improve processes that impact client retention. • Grow portfolio MRR by creating actionable plans that improve dealership performance via increased Cox Automotive product utilization.• Mentor peers in areas such as improving time management, addressing challenges with internal and external partners and optimization opportunities.• Build trusted partnerships with clients through active listening, responsiveness and driving results by leveraging digital marketing expertise across all products, platforms and channels.• Served as the team’s SEO subject matter expert, helping to advise and troubleshoot SEO questions and issues.• Analyzed advertising campaign performance (paid search, display, social, video) and translate into achievable strategy that maximizes client investment.

Burlington, Vermont Area

• Promoted from SEO Analyst April 2015.• Developed an onboarding mentorship program to improve team member retention.• Drive the collaboration and execution of cohesive digital marketing strategies across all channels. • Consult with clients on email marketing, SEM and social strategies when they are using 3rd party providers.• Utilize project management skills to drive execution of a cohesive digital marketing strategy across all channels. • Managed a team of entry-level analysts that supported my accounts and mentor new and existing team members.• Develop monthly and quarterly strategies for Premium Accounts and Major Account Groups that meet both on- and off-line dealership-specific and SEO performance goals. • Grow SEO business by bringing in new sign ups to Major Account Groups that have proven success on my program.• Educate clients and internal departments on the benefits of the SEO program as well as keep them up-to-date on current best practices, algorithm updates and new strategic tactics. Address concerns and questions, as needed.• Research local markets and keyword search volume using tools like Google AdWords Keyword Planner to appropriately target relevant, high-converting search phrases.• Utilize resources like Google Analytics, Google Search Console, Majestic, SEMrush and other internal/external systems to make appropriate optimizations and recommendations based on KPIs to improve traffic, rankings and conversions.• Write webpage content and blog posts that implement dealership strategy and communicate OEM brand image.

Stowe, Vt

• Lifestyle and Wellness Copywriter.• Digital Marketing Consultant: SEO, SEM, Social Media• Fashion Stylist.• Power Yoga Instruction.

• Established brand identity and increased client engagement with blog posts aligned with SEO strategy. • Provided social media marketing tactics to management to increase website traffic and customer engagement.

Burlington, Vermont Area

• Assisted with the launch of the store’s Ecommerce business (content creation, buying, merchandising, inventory management).• Led team of 12+ to increase YOY sales by 50-80% monthly in 2010 (location change) and 12-15% monthly in 2011.• Developed employee training program to improve staff product knowledge and create best-practice standards.• Researched local and national markets and analyzed sales trends to better target current and potential clients.• Managed design, execution and coordination of digital marketing strategy and print advertising campaigns.• Enhanced efficiency of buying process by introducing the use of in-depth sales analysis.• Increased sell through % and profit margins with new buying, markdown and promotional strategies.

Charleston, Sc

• Powered sales and brand loyalty by cultivating personal relationships with clients.• Helped execute in-store events to enhance presence in the local community.

Greater New York City Area

• Wrote seasonal articles for internal company newsletter to creatively convey product knowledge to retail field staff.• Partnered with visual and marketing teams to execute compelling and sophisticated in-store presentations.• Designed product based on sales and branding initiatives and presented line to team and executives quarterly.

Greater New York City Area

• Collaborated with marketing to create promotional materials and execute events that modernized brand image.• Analyzed weekly selling to identify wins/losses to capitalize on opportunities and reach profit margin goals.

Greater New York City Area

• Developed content for, designed and edited sales presentations, sell sheets and direct marketing materials.• Interpreted market research to identify special advertising section opportunities based on reader profile.

Greater New York City Area

• Assisted with the planning and execution of the Fall 2006 New York Fashion Week runway show.• Edited and distributed press releases, coordinated sample requests for magazine editors and other high-profile clients.• Reorganized and updated clip books for easier navigation and faster media kit assembly.

Burlington, Vermont Area

• Managed event process from development to execution: wrote press releases, created promotional marketing communications, corresponded with local businesses and previous donors for financial support, coordinated and directed volunteers before and during the events.

Professional Coaching Certification

B.S., Business Administration - Marketing