Liz Abrams Email & Phone Number

Burlington, Vermont Area

• Dedicated Toyota Performance Manager Jan 2019 - Oct 2021.
• Enterprise Performance Manager Oct 2021 - Present.
• Awarded as a top department contributor for Leading by Example after less than six months in the role.
• Developed relationships with our Toyota program and partners to improve processes that impact client retention.
• Grow portfolio MRR by creating actionable plans that improve dealership performance via increased Cox Automotive product utilization.
• Mentor peers in areas such as improving time management, addressing challenges with internal and external partners and optimization opportunities.

Burlington, Vermont Area

• Promoted from SEO Analyst April 2015.
• Developed an onboarding mentorship program to improve team member retention.
• Drive the collaboration and execution of cohesive digital marketing strategies across all channels.
• Consult with clients on email marketing, SEM and social strategies when they are using 3rd party providers.
• Utilize project management skills to drive execution of a cohesive digital marketing strategy across all channels.
• Managed a team of entry-level analysts that supported my accounts and mentor new and existing team members.

Stowe, VT

• Lifestyle and Wellness Copywriter.
• Digital Marketing Consultant: SEO, SEM, Social Media
• Fashion Stylist.
• Power Yoga Instruction.

• Established brand identity and increased client engagement with blog posts aligned with SEO strategy.
• Provided social media marketing tactics to management to increase website traffic and customer engagement.

Burlington, Vermont Area

• Assisted with the launch of the store’s Ecommerce business (content creation, buying, merchandising, inventory management).
• Led team of 12+ to increase YOY sales by 50-80% monthly in 2010 (location change) and 12-15% monthly in 2011.
• Developed employee training program to improve staff product knowledge and create best-practice standards.
• Researched local and national markets and analyzed sales trends to better target current and potential clients.
• Managed design, execution and coordination of digital marketing strategy and print advertising campaigns.
• Enhanced efficiency of buying process by introducing the use of in-depth sales analysis.

Charleston, SC

• Powered sales and brand loyalty by cultivating personal relationships with clients.
• Helped execute in-store events to enhance presence in the local community.

Greater New York City Area

• Wrote seasonal articles for internal company newsletter to creatively convey product knowledge to retail field staff.
• Partnered with visual and marketing teams to execute compelling and sophisticated in-store presentations.
• Designed product based on sales and branding initiatives and presented line to team and executives quarterly.

Greater New York City Area

• Collaborated with marketing to create promotional materials and execute events that modernized brand image.
• Analyzed weekly selling to identify wins/losses to capitalize on opportunities and reach profit margin goals.

Greater New York City Area

• Developed content for, designed and edited sales presentations, sell sheets and direct marketing materials.
• Interpreted market research to identify special advertising section opportunities based on reader profile.

Greater New York City Area

• Assisted with the planning and execution of the Fall 2006 New York Fashion Week runway show.
• Edited and distributed press releases, coordinated sample requests for magazine editors and other high-profile clients.
• Reorganized and updated clip books for easier navigation and faster media kit assembly.

Burlington, Vermont Area

• Managed event process from development to execution: wrote press releases, created promotional marketing communications, corresponded with local businesses and previous donors for financial support, coordinated and.

Professional Coaching Certification

B.S., Business Administration - Marketing