Liza Castaneda Email & Phone Number

Sydney, Nsw, Au

Sunnyvale, Ca, Us

Lead a global team of tech-savvy Program managers and Software developers focused on internal platform development and data foundations.Customer-led product development: • Responsible for guiding the development of internal self-serve platforms that scale sales intelligence for LinkedIn Marketing Solutions. Built on the same tech stack that powers customer-facing LinkedIn products, our internal platforms are accessed by over 1,700 reps, with more than 700 report downloads daily.• Gathered end-user requirements via in-product feedback, support tickets and surveys to identify top user pain points.• Drove prioritization of product features through PRDs and developed multi-quarter roadmap to guide resource allocation.• Leveraged agile methodologies (Kanban) to drive focus and operational efficiency across my Development team.• Designed, implemented and maintained internal platform support systems through debugging guides, JIRA ticketing, on-call resources and defined SLAs.• Partnered with Sales Enablement to drive awareness and adoption of new platform features & content through comprehensive comms strategy, trainings and enablement collateralPassionate about data reliability to deliver high quality, trustworthy products:• Developed Data Foundations strategy to guide investments and priorities for my team • Partnered with LinkedIn's core Engineering teams to manage major data & systems migrations, impacting all Analytics teams across the business.• Developed data governance strategy to identify orphan upstream datasets and used a "People, Process, Technology" framework to drive improvements with data engineering teams.• Served as data foundations thought leader on behalf of LinkedIn Marketing Solutions, influencing roadmap of internal data management platforms to serve the needs of downstream data users.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

• Worked closely with Product and Engineering to revamp and rollout new version of LinkedIn's sales intelligence platform. • Led numerous cross-functional initiatives to scale high-impact sales narratives that align to key customer touch-points. Owned end-to-end process including go-to-market strategy and sales enablement.• Partnered with Product Marketing to develop and launch new LinkedIn's Sales Solutions Executive Pitch Narrative.• Managed and scaled internal NPS program to identify challenges and opportunities across business units for our Insights teams. • Highly experienced in running customer feedback and validation sessions. • Mentored team members on project management best practices.• Over 2 years of SQL experience and 4+ years with Tableau

Fort Lauderdale, Fl, Us

• Partnered with Worldwide Sales teams to measure Citrix Channel Partner NPS for 1st time, leading to the identification of top growth opportunities, retention risks in partner base and the creation of a price/packaging advisory committee. • Drove changes across the Citrix Worldwide Sales organization via the Partner Loyalty Program, including: Simplified experience of Citrix Advisor Rewards Program, improved Sales-Channel conflict dynamic that led to higher deal-size opportunities. • Managed Customer NPS program for XenMobile, establishing best practices on data quality, stakeholder engagement and closed-loop initiatives to drive action on problematic areas of the customer journey. • Launched and managed Citrix Insiders (enabled by Vision Critical) - An online panel of representative customers and partners that engage in root-cause studies on an ongoing basis to provide concrete and actionable insights to key stakeholders. • Launched Virtual Customer Advisory Board program, a series of 200 interactive group sessions that gathered feedback from over 300 Citrix customers to prioritize product roadmap and validate product messaging. • Spear-headed Citrix-wide Customer Experience Maturity assessment with Forrester Research• Led design, analysis and delivery of research study to inform action on major Citrix events such as Synergy and Summit.

Fort Lauderdale, Fl, Us

• Optimized key operational metrics, resulting in more accurate customer count for all products • Regularly collaborated with Business Systems’ engineering team to prioritize reporting projects • Established and maintained Virtual Customer Advisory Boards for 6 GoTo product lines • Launched 3 new sets of KPIs for all OSD products (Usage, Mobile and Support)• Created 75% efficiency gains through data process automation of entire KPI program• Served as a key stakeholder for multiple teams in defining and analysing operational metrics• Lead post-mortem analysis on new product introduction, pricing changes and CRM initiatives

New York, Ny, Us

• Analyzed financial trends in Internet media • Developed and customized financial models related to Internet media • Launched Internet Media Investor, monthly publication covering economics of the digital world• Spearheaded all client inquiries related to Internet Media

New York, Ny, Us

• Founded Economics of Internet Media, a weekly publication of financial and industry analysis • Modelled industry segments and forecasted 10-year growth rates for: 1. U.S. Online Advertising Market – 2008-20102. U.S. Over-the-Top Video Market – 2009-20103. Internet Video-on-Demand Market – 2009• Trained national Sales Team on SNL Kagan proprietary research

Geneva, Geneva, Ch

• Wrote Chapter I of Mauritania Science, Technology and Innovation Policy Review: A Comprehensive Historical, Political and Economic Analysis• Strategic Consulting, including recruitment of 3 international publishers for completion of STIP Review• Coordinated 10th Session of the Commission on Science and Technology for Development

Washington, D.C., Us

• Built best practices Web site on International Trade and Integration Agreements • Completed research and design of web page content• Assisted in planning of the OAS 3rd Private Sector Forum 2006

Advanced Tableau Training

M.A, International Trade Policy

B.A, Economics

Fundamentals Of Moderating