Liza Feltrin Nogueira Email & Phone Number

London, United Kingdom

• Building service revenue development plans to drive growth for in-flight services• Developing service take-up plans for Panasonic Avionics' connectivity cabin services, including Mobile and Wi-Fi services• Increasing passenger and industry awareness of connectivity services• Providing analysis and insights regarding service performance, passenger connectivity and revenue drivers• Working closely with Panasonic’s services and sales organisations in both the pre and post sales phases of airline bids

London, United Kingdom

Supporting the delivery of an outstanding product and customer experience through in-life roaming product management and the development and launch of new products:• Evaluating and recommending enhancements for roaming products and propositions. On-going product monitoring by channel to track performance, identifying areas where improvements can be made.• Working across the Growth and Care teams to understand and support plans for communicating product propositions through the relevant channels.Managing and working with wholesale partners to achieve both commercial and product related objectives:• Analysing and resolving wholesale billing and settlement issues. Addressing product, operational and process related issues in a timely manner.• Managing wholesale change management processes relating to roaming services, i.e. new partner networks and network configuration changes.

London, United Kingdom

• Leading the CRM function, defining requirements and implementing communications programs. Responsible for loyalty and retention, member satisfaction and member get member acquisition. Ownership of CRM for Pay As You Go and Pay Monthly users (UK and USA).• Understanding the wider company performance and developing the CRM strategy to address issues that can improve it, using customer insight, market research and operational data.• Driving brand engagement, improving recommendation and customer referrals.• On-going analysis of a dynamic user base and post mortem analysis of previous marketing campaigns, using customer insights to reshape the company’s pricing strategy for both pay monthly and pay as you go customers to maximize margins and reduce churn.• Driving mobile subscribers towards joining and engaging with tpo.com community platform, recently launched by Wikipedia founder Jimmy Wales. • Improved company’s margin by leading a plan migration campaign, including communication plan to mitigate churn and customer complaints.

London, United Kingdom

• Heading Marketing & Operations strategy for the Australian music streaming services since the beginning of operations in a new hub (Latin America) as part of the overall international expansion plan.• Grew user base in the region (AR, CL, CO, MX, PE, VE) from virtually zero to 7-digit figure in 8 months.• Implementing Digital Marketing Strategies across Customer Acquisition, Activation and Retention to leverage Guvera’s active user base. • User Journey optimization based on Marketing Effectiveness and Insights Generation: Data analysis to understand user behaviour to generate segmentation, on-boarding and 1:1 communication strategies.• Doubled Average Streaming Time in the region: Music content management, including ingestion prioritisation, curation strategy and integration with Marketing Activities.• On-going measurement and reporting of region performance, budget management (7-digit yearly), forecasting and planning.• On-going management of in-country staff and recruitment.• Driving regional brand plan and PR initiatives.• Ensuring individual country launch readiness for new launch markets.• Regular liaison with global stakeholders.

London, United Kingdom

• Identified new business opportunities by developing a comprehensive Go-to-Market strategy for the consumer brand, driving Margins, Revenues and Subscribers base growth. Launched pilot on product for international calls targeting foreign communities.• Monitored KPIs and created dashboards for the existing customer base, making recommendations regarding strategic direction and potential enhancements.• Prepared analyses and presentations to support C-level executives in strategic businesses and deals. Worked closely with key internal stakeholders to maximise business development opportunities.• Bid management, supporting the generation of new revenues.• Provided accurate and timely market information on determined markets to help drive the future business, marketing and product strategies.

London, United Kingdom

Visited 17 countries and volunteered at the Museum of Brands, Packaging and Advertising in London to foster my interest in branding during a sabbatical.

Dublin, Ireland

São Paulo Area, Brazil

• Promoted to Marketing Effectiveness Manager. Established from scratch and managed an area focused on the evaluation of Marketing Campaigns results. Lead a team of 2 analysts.• Produced studies and reports on lessons learned on the effectiveness of marketing campaigns, finding trends in large sets of data and assessing KPIs such as ROI, Sales and Customer Retention. Analysed an average of 5 campaigns per month. Addressed reports to Finance department and Board of Directors.

Miami/Fort Lauderdale Area

• Selected to take part in Telefonica’s International Rotations Program as recognition of my achievements.• Planned and ran customer events. Examples include the Telefonica Leadership Conference, an event hosting 900+ customers and employees from over 25 countries.

São Paulo Area, Brazil

• Conducted a vast number of feasibility analysis of future marketing campaigns and provided recommendations to maximise ROI, working in cross-functional teams. Applied segmentation and 1:1 CRM concepts with clear focus on bottom line results in Customer Acquisition, Retention and Enhancement campaigns. Analysis addressed to the Board of Directors.• Developed a wide array of projects related to Marketing Campaigns. Led pricing strategy and segmentation in most of the largest “Pay as you go” projects (acquisition campaigns, top up portfolio management) and “Monthly Pay” plans portfolio (portfolio redesign, Retention offers).• Identified new business opportunities (competitive analysis, benchmarks and market assessment). An active player in the first convergence project between Vivo Mobile and Telefonica Fixed operations, conducting feasibility analysis for the various campaign scenarios.• Organised, consolidated and followed-up the annual Marketing Plan.

São Paulo Area, Brazil

São Paulo Area, Brazil

• Carried business cases for future marketing campaigns, providing recommendations to optimize ROI. Applied segmentation and 1:1 CRM concepts with clear focus on bottom line results in Customer Acquisition, Retention and Enhancement. Conducted Competitive analysis and benchmarks.• Worked on the development of the first “Monthly Pay” price plan nationwide portfolio, conducting scenario analysis and pricing strategy proposals for the consolidation of 7 different regional operators.• Conducted feasibility analysis for the operator’s first Top Up offer, reverting for the first time the existing declining trend of the “Pay as you go” ARPU, which had been caused by increasing market penetration.• Carried post-campaign studies (Marketing effectiveness) and produced managerial reports.• Worked in cross-functional teams, liaising with Finance, Marketing Communications, Product Management, IT, Engineering, Legal & Regulatory and CRM departments.

Internship at the Research Division, Sell-side

Internship at the Risk Analysis Division, Corporate Finance

Master'S Degree, Marketing

Bachelor'S Degree, Business Administration

EAESP-FGV Fundação Getúlio Vargas

Education record