Liz Matthews

Liz Matthews Email and Phone Number

SVP of Global Brand, Creative & Experiential Marketing at Dell Technologies @ Dell Technologies
Liz Matthews's Location
Austin, Texas, United States, United States
About Liz Matthews

Currently - Head of global brand, advertising and experiential for Dell Technologies. Responsible for bringing to life the verbal and visual articulation of Dell's purpose around the world. A creative and passionate communications professional with over 20-years of experiencein marketing and communications. Experienced in branding, digital, social and integrated marketing. Experienced in developing marketing strategies, building brands and innovative campaigns, leading cross-functional teams, building award-winning experiences and establishing key partnerships. Recognized for her programs, contributions and management style as well as her energy and results-oriented approach to leadership.  Even in her highest platform shoes, her enthusiasm for her work and her people is huge (just like her laugh).Specialties: Executive communications, advertising, brand strategy, online marketing and social media and marketing trends. Large global product launches.

Liz Matthews's Current Company Details
Dell Technologies

Dell Technologies

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SVP of Global Brand, Creative & Experiential Marketing at Dell Technologies
Liz Matthews Work Experience Details
  • Dell Technologies
    Svp Of Global Brand, Creative & Experiential Marketing
    Dell Technologies Nov 2020 - Present
    Round Rock, Texas, Us
  • Dell Technologies
    Svp Of Global Brand, Consumer And Small Business Creative & Experiential
    Dell Technologies Jan 2019 - Nov 2020
    Round Rock, Texas, Us
  • Dell Technologies
    Senior Vice President Global Brand And Creative
    Dell Technologies Sep 2016 - Jan 2020
    Round Rock, Texas, Us
  • Dell Technologies
    Senior Vice President Global Brand & Experiential
    Dell Technologies Jun 2017 - Jan 2019
    Round Rock, Texas, Us
  • Dell Technologies
    Executive Director, Corporate Brand And Purpose
    Dell Technologies Apr 2013 - Nov 2017
    Round Rock, Texas, Us
    Responsible for Dell's verbal and visual articulation of its purpose including corporate storytelling, advertising, creative, thought-leadership, brand content publishing, digital, social, experiential marketing, WGC - Dell Match Play golf tournament, internal brand advocacy, corporate and social responsibility and Dell's commitment to entrepreneurs.
  • Dell Technologies
    Executive Director - Consumer Marketing
    Dell Technologies Jun 2012 - Apr 2013
    Round Rock, Texas, Us
  • Bazaarvoice
    Vice President Of Marketing Communications
    Bazaarvoice Jun 2011 - Jul 2012
    Austin, Texas, Us
  • Dell
    Global Executive Director Of Consumer Marcom
    Dell Jul 2010 - Jun 2011
    Round Rock, Texas, Us
  • Dell
    Global Director Of Brand And Creative Fusion - Smb
    Dell Sep 2009 - Jul 2010
    Round Rock, Texas, Us
  • Sun Microsystems
    Executive Director Software Portfolio Outbound Marketing
    Sun Microsystems Jan 2006 - Sep 2009
    Palo Alto, Ca, Us
    Develop and execute outbound marketing strategies for all Sun software including global brands of Java and OpenSolaris contributing to YoY growth.Responsible for world-wide product launches, enterprise marketing campaigns, social-marketing driven adoption campaigns, events, vendor management, website presence, SEO, and public relations messaging.Increased online lead generation by through demand generation campaigns Develop and deliver software channel campaigns and lead generationReduced outbound costs by 1/3 while increasing Sun Developer Network registrations by 300%Launched groundbreaking viral and social media campaigns resulting in industry attentionEstablished co-marketing partnerships with Intel and AMDReports to Senior Vice President of Marketing
  • Sun Microsystems
    Director, Integrated Marketing - Identity Management
    Sun Microsystems Nov 2004 - Jan 2006
    Palo Alto, Ca, Us
    Directed outbound marketing for the business unit with responsibility for go-to-market, partner marketing, online/e-marketing, promotional events, advertising, and public relations.Attained 100% of campaign goal for 6 consecutive quarters Successfully launched over 3 identity products and managed two global campaigns, resulting in 400% ROI.Led internal cross-functional planning teams.Established key partner relationships with global system integrators, resulting in over $30 million in sales opportunities.
  • Newisys
    Marketing Director
    Newisys 2001 - 2005
    Responsibility for product marketing, promotional events, collateral, advertising, public relations, competitive analysis, and website development.Administered quarterly budgets and successfully achieved company goals.Managed multiple outside creative agencies and a virtual team.Created channel marketing and reseller partner recruitment programs.Responsible for Newisys brand development and management.Managed public relations agency, and served as point of contact for media and Analysts.
  • Living.Com
    Director Of Communications And Learning
    Living.Com Nov 1999 - Aug 2000
    Started and managed various departments, and administered budget.Reorganized Customer Care operations, implemented new processes, and increased customer satisfaction by 20%.Developed a two week Modular Learning Program to improve productivity.Successfully created Amazon.com partnership program in 2 months.Assumed responsibility for Human Resources functions.
  • Probusiness
    Manager, Marketing And Training
    Probusiness 1995 - 1999
    Hannover, De
    PROBUSINESS, Pleasanton, CaliforniaManager, Employee Marketing and Training (1997-1999)Started and managed the company Learning and Development Program.Established the first ProBusiness Online University offering employee and technical training.Supervised a team responsible for ongoing development and facilitation of over 10 employee training programs.Designed an award winning New Employee Orientation Program, resulting in a 30% decrease in training costs.National Account Manager (1995-1997)Landed the largest HRMS client, managed projects, and ensured a high level of customer satisfaction.Designed and facilitated “Train the Trainer” workshops for all Implementation Managers providing client/vendor training
  • Mcneil Consumer & Specialty Pharmaceuticals
    Sales And Marketing Representative/Territory Manager
    Mcneil Consumer & Specialty Pharmaceuticals 1990 - 1995
    Us

Liz Matthews Skills

Marketing Strategy Online Marketing Lead Generation Integrated Marketing Demand Generation Marketing Communications Social Media Marketing Leadership Social Media Multi Channel Marketing Competitive Analysis Start Ups Strategic Partnerships Cross Functional Team Leadership Brand Development Go To Market Strategy Seo Advertising Event Management Online Advertising Email Marketing Crm Corporate Branding Sales Product Launch Digital Strategy Product Launches Brand Architecture Marketing Blogging Channel Catalogs Higher Education Student Affairs Student Development International Education Community Outreach Intercultural Communication Program Development International Relations Organizational Development Event Planning Academic Advising Strategic Planning Policy Staff Development Management Student Recruiting Admissions International Students Immigration Law Team Leadership Public Policy Strategic Communications

Liz Matthews Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Communications

Frequently Asked Questions about Liz Matthews

What company does Liz Matthews work for?

Liz Matthews works for Dell Technologies

What is Liz Matthews's role at the current company?

Liz Matthews's current role is SVP of Global Brand, Creative & Experiential Marketing at Dell Technologies.

What is Liz Matthews's email address?

Liz Matthews's email address is el****@****ail.com

What is Liz Matthews's direct phone number?

Liz Matthews's direct phone number is +151273*****

What schools did Liz Matthews attend?

Liz Matthews attended California Polytechnic State University-San Luis Obispo.

What are some of Liz Matthews's interests?

Liz Matthews has interest in Children, Civil Rights And Social Action, Environment, Education, Human Rights.

What skills is Liz Matthews known for?

Liz Matthews has skills like Marketing Strategy, Online Marketing, Lead Generation, Integrated Marketing, Demand Generation, Marketing Communications, Social Media Marketing, Leadership, Social Media, Multi Channel Marketing, Competitive Analysis, Start Ups.

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