I lead the in-house Marketing and Creative team that serves health centers across a 6-state Planned Parenthood affiliate. I develop and implement annual comprehensive marketing and creative plans for 17 distinct media markets. I manage in-house staff as well as our external partners, including a digital media agency to support patient recruitment and brand awareness goals.

I am the Creative Strategist & Lead Designer on the Marketing and Communications team that serves 45 Planned Parenthood health centers across Western Washington, Idaho, Alaska, Hawaii, Indiana, and Kentucky. I work in collaboration with our Director and VP of Brand & Marketing, leading our creative strategy across various departments to reach goals in patient care, education, and advocacy. I direct all of our design work — including all patient, donor and student-facing materials across the 6 state organization in partnership with our Graphic Design Specialist. In 2019, I partnered with Certified Medical Illustrator Megan Llewellyn to create the world's first gender-neutral Sexual and Reproductive Anatomy poster, that is currently being utilized by various Planned Parenthood health centers across the nation. In 2017 and 2018 — I brought our creative strategy in-house, working collaboratively with vendors across our multi-state affiliate to develop a patient recruitment advertising campaign "Supporter & Patient" - producing photoshoots, video shoots, radio spots, and a range of print and digital materials. In 2016 I produced the curriculum workbook for our LGBTQ inclusive peer-led sex education program IN.Clued and spoke at the 2017 Deeper Well conference about the role that design plays in creating more inclusive sex education.

All Cycles is a group of passionate community members who are working to expand access to menstrual products for Seattle folks in need. I co-founded All Cycles in August of 2015 and since then, successfully launched the project to a staggering amount of community support. In our first six months, we put over 25,000 menstrual products into the hands of homeless folks in Seattle. In the 4 years since have sustained partnerships with various shelters, drop-in centers, and food banks to grow access for this need within our community. This project was expanded internationally in 2017, with chapters launching in the US and Canada.

For 9 years I ran the full-service design studio, CMD+Shift Design — acting as the creative lead for brands both local and national. I managed a remote team of web developers, copywriters, designers, and illustrators in order to build customized solutions for my client base. As the owner I oversaw all aspects of the companies operations — utilizing my skills in business development, client relations, brand management, and marketing strategy. I cultivated my personal brand through social media, podcasting, and a robust community presence — attending and speaking at design conferences throughout the US and Canada.

For the 30th Annual National SexEd Conference, I was invited to join the Planning Team as the organization's Design Lead. I worked with Conference Chairs to custom tailor print and online marketing pieces for the world’s largest sexuality education conference, including large format banners, web advertisements, social media graphics, promotional postcards, the conferences printed program, and T-shirts featuring the WOCSHN “Solidarity Statement for Racial Justice in Sexuality Education.”

Pagebreak is an audio podcast hosted by me and Niki Brown. On each weekly show, we discuss books or blog posts that pertain to Freelance, Design, Development, Marketing and other such things.

Maintained content updates for Columbia Hospitality websites, over 14 sites for various Hotels, Inns, Spas, Resorts, and Conference centers throughout the Northwest and California Valley.

I finished out my 3+ years at the Lost Luggage studio as the Senior Designer on the Brand Envy team. I worked closely with our Creative Director for both in-house and client-based design, and marketing projects. I supervised a team of 2 Junior Designers and managed various contractors, including — Web Developers, Fabricators, and Copywriters. During my time in this role — In 2007 — Lost Luggage launched another brand, Taste Envy. This division brought the same high-quality, hand-crafted presentation materials into the hands of our restaurateur clients. Similar to the work I’d done with Case Envy, 2 years prior — I worked with my team on all aspects of the launch of the product line. I our first year, we landed world-famous culinary clients such as Wolfgang Puck and Tom Douglas.

With a year of consulting experience under my belt and now armed with a deep knowledge of the Lost Luggage brands and our creative capabilities — I moved into a design position in the branding division, known as Brand Envy. Here I worked under our Creative Director and learned how to take a project from concept to launch; gaining experience in client relations, project roadmapping, budgeting, and print production. During my time in this role — In 2005, Lost Luggage launched Case Envy, a consumer-facing presentation materials brand. In collaboration with our Creative Director — we covered all in-house creative needs for this brand launch including website design and development, product photoshoots, design of marketing

Lost Luggage is an umbrella corporation, that creates high-end design and presentation solutions for clients in commercial photography, hospitality, and fine dining. I began my time here as a Presentation Specialist, I consulted with clients on their presentation needs, and facilitated the creation and sales of custom-tailored solutions. Customer service and project management were key components to being successful in this role. The fast-paced and creative atmosphere was an exciting start to my career.