Lizanne W. Email and Phone Number
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CLIENT EXPERIENCE: illy caffe, Austin-Nichols, ABC News, Bekins, Atkins, Jameson, Bulova, Dodge, Ford, PayPal, Hamilton Beach, Meristar Hotels & Resorts, American Museum of Natural History, Korn Ferry … many others.ABOUT LIZANNE:An artist/designer must be a translator, who can take an idea from a person's description (and sometimes their thoughts) and develop it into something that works -- something that gets results. That is Lizanne Webb. She is the perfect morph of conventional and innovative. She can take a radical idea and make it presentable. She can take a basic idea and make it cool. She has a sense of humor that comes through everything she does, but moreover an aesthetic that is akin to visual poetry. Her subtle approach has a way of penetrating the fog and noise of the Internet and the advertising world to actually reach people, and to motivate them.SKILLS:+ Hands-on Creative Direction+ Brand Development+ Brand Strategy+ Brand Management+ Identity Creation (Logos and Style Guides)+ Social Networking & Marketing+ Digital / Social Media-ready Graphics+ Copywriting (ad copy, brochure, editorial, technical)+ Banner ads (static or animated, Gif or Flash)+ HTML Emails (aka website emails)--- Constant Contact--- MailChimp+ Media Planning+ Client Management+ Presentations (with animation and sound)--- Designing--- Producing--- Presenting+ Catalogs+ Sell Sheets / Flyers+ Detailed Business Forms+ Media Kits+ Responsive / WordPress Websites+ Mobile App Design+ Packaging (Food, Toys and Cosmeceuticals)+ Wine & Spirits Branding & Packaging (specifically)+ Adobe Creative Cloud--- InDesign (can also teach)--- Illustrator (can also teach)--- Photoshop (can also teach)--- Flash--- Dreamweaver (can also teach)+ Movavi Video Composition and Editing+ Extensive Printing and Pre-press Production+ Professional Photography+ Hi-End Photo Retouching (complex, color matching, multi-layer editing/compositing)+ Sourcing and Price Negotiations
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S T R U C T U R E [Advertising & Branding]
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Creative DirectorS T R U C T U R E [Advertising & Branding] Jan 2009 - PresentNyc / La / Montreal / Sarasota / RemoteVery focused relationships with highly entrepreneurial clients seeking to get their products seen by nationwide audiences and, see significant ROI. Full 360 creative services and brand management were provided.+ Developing new brands and updating older brands for clients. Competitive and positioning research. Identity design.+ Original packaging designs and concepts for foods, beverages, toys, cosmeceuticals, apparel along with needed packaging engineering. I also provided final press-ready files and coordinated with printers and bottling companies to assure best outcomes.+ Mobile app GUIs and program architecture. + Website development. Most recent clients requesting sites built on a Wordpress platform. This includes full SEO implementation.+ Partnered with other creative agencies to help them fulfill creative services not supported by their staffs.+ Packaged products were sold at Whole Foods, Costco, Target, BevMo among others.WHAT WE DO:Brand Development and RepositioningIdentity Development and DeploymentStrategic Social MarketingTraditional Advertising (design & copy)Professional Presentations and InfographicsPackaging (food, beverage, spirits, toys & cosmeceuticals)Print, Internet and Outdoor Advertising CampaignsConsulting Services (to larger advertising & branding agencies)New Business Marketing Strategies and SupportMobile Apps - Design and WireframingWebsites - Specializing in Wordpress responsiveProfessional Photography
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Marketing & Medical Practice AdministrationCentury Wellness Center Jan 2010 - PresentCentury City, CaSupporting practice growth through the addition of technology and practice offerings.New technology integration: EHR, communications, & diagnosticsSupporting ancillary services/progams B2BCreating and managing practice outreach efforts through email and social media campaigns. I also assure that we fully leverage outreach through our EMR/EHR technologies.Assisting in building concierge practice through patient contact and support.Managing the services provided by vendors and payments.Resolving IT issues throughout our offices.Practice logistics. -
Advertising & Branding (Outside Consultant)Cfsb - Community Federal Savings Bank Jun 2012 - Jan 2021Greater New York City AreaRebranding, New Branding, Advertising & Marketing (Print & Online), Collateral Development & Design -
Marketing DirectorTrade Navigator Aug 2010 - Mar 2015Colorado Springs, CoOnline marketing, GUI design for software and mobile apps (games, self help and business), design and production of all print collateral. Email design and production, seminar support and tradeshow exhibit design an production. -
Packaging Designer (Freelance)Kobrand Corporation 2012 - 2014Designing and modifying packaging for several wine brands including bottled and bagged wines. -
Creative Director (Freelance)Schwartz Olcott Imports Jun 2005 - Nov 2012New York+ Branding and Design of wine labels for numerous brands: Un4Seen, Oops, Pandemonium, worked on Barking Sheep. Many other brands developed (ask for portfolio).+ POS displays and packaging for all brands.+ Print advertising for all brands.+ Developed branding for both Tequila and Vodka brands as well.
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Manager, Creative ServicesBrand Sense Partners Jun 2005 - Jan 2009I lead the creative team for this brand extension and licensing firm. Our clients ranged from well-known consumer brands to celebrities.+ With very limited staff and incredibly short turnaround times we created first class presentations, logos, product concept mockups and marketing collateral in support of multiple licensing programs.+ Was responsible for interpreting market and demographic research into easily understood, original infographics that support an array of licensing programs.+ Proposed and created secure brand asset sites which reduced the immense number of CDs needing to be burned and shipped to licensees. This included well-organized brand guidelines as well. -
Creative DirectorHarp Advertising + Interactive Oct 2002 - May 2005As the creative lead in this small, 360 agency I oversaw all projects from estimating through final production.+ Concepted clever direct mail campaigns and even coordinated the mailing services and targeted address purchasing.+ Designed and even helped build many online sites and email campaigns. Hired coding staff and worked closely with them.+ Designed and managed the production of numerous sell sheets, ads, and catalogs – even sketching the scenes for photo shoots. -
Sr. Art Director / Production ManagerCharron, Schwartz & Partners Adv. May 1998 - Sep 2002Small ad agency that handled large accounts (ABCNews, Austin-Nichols, Martex, Russ Berrie, plus many others) very well.+ Designed ads and refined the work and typography of others.+ Was responsible for all Photoshop work and editing.+ Managed the production and distribution of all ad materials to various media outlets and publications. Replaced mailing and courier delivery of materials with digital workflows where accepted.+ Scripting and production of VNRs and commercials.
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Pre-Press Manager / Art Direction / Hi-End Photo RetouchingColor Graphic Press Inc. Jun 1994 - May 1998Third generation printing and design shop with hi-end presses.+ Worked with clients (Bulova, Armitron, and others) to design and produce professional retail catalogs, sell sheets and collateral.+ Hi-end photo editing; predominantly jewelry, watches and cosmetics requiring specific color matching on press.+ Management of pre-press department. We became the go-to shop for designers on windows platforms needing proper Postscript processing of their files. Clients were referred to us by both Scitex and Corel as of the result of my Postscript conversion skills. -
Graphic Designer / Technical WriterDawning Technologies, Inc. 1992 - 1993Rochester, Ny
Lizanne W. Skills
Lizanne W. Education Details
Frequently Asked Questions about Lizanne W.
What company does Lizanne W. work for?
Lizanne W. works for S T R U C T U R E [Advertising & Branding]
What is Lizanne W.'s role at the current company?
Lizanne W.'s current role is Creative Director: Advertising / Branding / CPG / Digital - Fulltime or Contract.
What is Lizanne W.'s email address?
Lizanne W.'s email address is li****@****tix.com
What is Lizanne W.'s direct phone number?
Lizanne W.'s direct phone number is +132390*****
What schools did Lizanne W. attend?
Lizanne W. attended University At Buffalo, University Of California, Los Angeles, Santa Monica College, West Los Angeles College.
What skills is Lizanne W. known for?
Lizanne W. has skills like Barking, Eos, Consulting, Printing, Sheep, Adobe Acrobat, Facebook Marketing, Corporate Branding, Dreamweaver, Dodge, Market Research, Adjustments.
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