Managing Social Media and building community for ESFUERZO Mezcal.A nosotros, a ellos, a todos en el medio."Come and sit in the shade. Have a sip and a rest while on your way to wherever you may be going."Follow us @esfuerzomezcal on InstagramLearn more at: www.esfuerzomezcal.com

Senior Social Media Strategist and CopywriterClient: The Good Bean and Beanitos (Bush's Beans)

Senior Social Media Strategist and Social Media ManagerClient: The Engine (Engine Ventures and The Engine Accelerator)

Social Media ManagerClient: Markforged

Community Support ManagerClient: Oura Ring

Community Manager, Content Strategy/Planning, and CopywriterClient: Numinus Health

Social Media Community ManagerClient: Sonos

Social Media Manager and ConsultantClient: YMCA Los Angeles

Social Media Marketing Consultation for Pat Bates & Associates.Focusing on Social Media best practices, Strategy, Boosted Posts, Community Engagement, Reporting, and process optimizations.

Client: HexClad Cookware

Client: Kate FarmsResponsibilities: Community Management, Content Strategy, and Copywriting

Client: This Saves Lives barsResponsibilities: Community Management, Content Strategy, and Copywriting

* Responsible for social growth strategy, content creation, and community management. * Manage the planning, creating, copy writing and posting of regular content across the bakery's Instagram Feed and Instagram Stories.* Monitor back-end insights and analytics, gleaning relevant insights to help influence social strategy* Create, develop and curate content that supports overall business objectives as they pertains to sales and branding, while continuing to foster relationships within the baking, food and grain community (locally and beyond)* Engage with customers, clients and consumers interacting with the profile* Act as spokesperson for the bakery alongside the chef at events, interviews and even on-camera, when duty calls.

* Manage online bakeshop* Run and manage social media properties* Create delicious baked goods from scratch* Carefully package each product and gift boxes by hand* Track expenses* Manage social media presence* Personally handle all customer relations

Co-founded an LA supper club where we share our passion on the plate. We hosted intimate dinners serving a 5+ course, carefully crafted seasonal tasting menu. Our club grows through word-of-mouth, personal contacts, and social media such as Instagram, Facebook, Twitter and Tumblr. Our ingredients come from local farmers markets, specialized local vendors and stores, and our humble home garden. And yes, we do set early alarms to get our hands on fresh fish at the LA Fish Co in Downtown LA! Our goal is to create and foster a communal space/forum through the act of breaking bread with other diners - friend or stranger - ideally leading to inspiring conversations and connections.Main duties include (but not limited to): * Overseeing guest list communications, monthly budget management, and FOH duties.* Collaborating on the seasonal menu while acting as sous chef, pastry chef, and expediter (a.k.a “shot caller”) in the kitchen.

Social Media and Community Management for clients including:* Esther Perel - Famed Relationship Psychotherapist, Author and Speaker* LA Dance Workout - Revolutionary workout program from Benjamin Millepied’s LA Dance Project

As Project Manager, I served as the glue at the center of a cross-functional agency team including account management, creative, strategy, analytics and operations/production. I helped build and motivate teams as well as assign and monitor work, helping to coordinate the team for successful delivery of quality work. I was responsible for ensuring the team maintained clear priorities, proactively reviewing progress, and diagnosing and escalating issues and risks while also balancing process efficiencies to ensure the team delivered against program objectives.Experience with PM tools such as Smartsheet, ProofHQ, QuickBase, and Basecamp Social & Digital Media Content / Production Management Creative / Design Collaboration - Experience working with in-house creative staff as part of a complete production marrying creative and marketing with technical elementsProject Management - A solid track record of delivering projects on-time and in scopeOperations and Budgets – help create and manage budgets, and negotiate vendor contracts successfully. Support the account team in drafting client, influencer and vendor contracts and working directly with legal to ensure verbiage is aligned with what was established in Master Service AgreementsInfluencer and Relationship Development - Proven ability to develop healthy vendor/partner relationships, vet new ones, manage client and account team expectations and serve as a trusted business partner

Oversaw various members of the social media and digital teams in 4 cities to deliver results-oriented solutions for major brands spanning across several categories (CPG, Entertainment, Sports, Tech, Gaming, Healthcare, Pharma and Travel). I helped transform the client’s business goals into digital programs, set benchmarks, and efficiently usher the campaign from kick-off to completion. Keeping a finger on the pulse of the latest digital trends to craft quality, compelling content that keeps the customers and fans in mind while meeting or exceeding the performance expectations. Whether overseeing programs on my own or alongside Account Directors or Supervisors, I strive for a happy client and consumer base, along with cultivating continued partnerships and new business. • Manage social media/digital teams to deliver results-oriented solutions for major brand clients. Team members included: Strategists, Blogger & Influencer Mgrs, Digital Publicists, Community Mgrs, Copywriters, Designers, Producers, Developers, Media Planners, User-Experience experts, Search Analysts, Project Managers, and Insights & Analytics Managers. • Work alongside Account Directors, dedicated Client Services/Account Mgmt team members, Business Development, Strategists, and Marketing teams in our Los Angeles, Dallas, Chicago and New York offices to develop and execute comprehensive social media and digital campaigns• Liaise between the client teams and social media/digital teams, playing a key role in the translation of marketing and advertising objectives• Manage day-to-day contact for clients on all campaign related needs including digital asset collection and tracking, deadline management, quality assurance, regular updates & reporting• Ensure that social/digital media plans/strategies/services delivered to clients is of the highest quality and innovation• Assist with new and returning business proposals, budget quotes, contract drafting, sales forecasting, and billing/accounting

• Manage internal workflow for each campaign• Responsible for all internal communication between Account Management and the marketing execution team, including status on outstanding projects or action items• Manage day-to-day client communication, regularly updating them on the progress of the campaign and how we are tracking against campaign goals & objectives• Manage all campaign calendars and associated deadlines• Contribute to strategy and action plans at Account Director's request• Set-up all team and client meetings and agendas• Review the quality of all client execution to ensure the highest standards are met• Monthly hours versus budget monitoring, including reconciling program hard costs with accounting• Create campaign hours and budgets for new campaigns• Draft contracts and campaign scopes, working closely with the Account Director and Legal department• Work closely with the marketing execution team and insights & analytics team to compile weekly updates, final report decks and campaign post-mortems

• Manage internal workflow for each campaign• Wholly responsible for all internal communication between Account Management and the marketing execution team, including status on outstanding projects or action items• Manage all campaign calendars and associated deadlines• Set-up all team meetings and agendas• Review the quality of all client execution to ensure the highest standards are met• Monitor team hours versus budget and alert Account Director of any potential issues• Contribute to strategy and action plans at Account Director's request• Compile weekly updates and final report decks

Online Grassroots Outreach Marketing