Liza Patton Email & Phone Number

Denver Metropolitan Area

Greater Denver Area

* Skillfully manage the Amazon business with significant annual sales volume* Strategically drive revenue with sales of 50M units while leading a team of five* Record breaking sell through in 2022 with effective promotional strategy* Year over year revenue growth of 20% for the past 7 years over multiple categories including Cases, Power, Screen Protection, Outdoor and Gaming* Adeptly negotiate annual programs and contract agreements for three countries* Passionately manage a multimillion-dollar marketing budget to drive awareness and increase revenue with Amazon Ads (AMS/Display) while partnering with agency* Lead inventory & forecast management, chargeback analysis, support compelling Product Detail Pages for 4000 SKUs (1P & 3P seller accounts, Vendor Central / Seller Central)* P&L responsibility and cost reductions by carefully managing expenses

United States

* Account leadership to drive revenue for large catalog with multiple product categories, including Smartphone and Tablet cases, Power, Screen Protection, Outdoor and Gaming* Manage and direct significant advertising budget to drive awareness, conversion and increase new to brand* Astute sell through analysis to improve forecasting accuracy and grow market share* Enhance Product Detail Pages with improved titles, images, bullets, and A+ content* Lead inventory & forecast management* Support chargeback analysis and disputes* Employ compelling Product Detail Pages for 4000 SKUs (1P & 3P seller accounts, Vendor Central / Seller Central)

United States

* Account management responsibilities for Imaging products, selling to Amazon.com and camera specialty retailers* Drove $65M in sales on Amazon and increased market share by 2% * Increased Amazon business 135% in revenue and 121% in units over previous year* Exhibited sales leadership in program negotiations, managed and directed advertising budget, and focused on profitable revenue growth and ROI* Successfully negotiated major promotions and executed company marketing strategies and directives* Analyzed weekly sell through results and trends in order to accurately forecast, resulting in effective weekly CPFR calls and consistent supply chain management

United States

* Managed Panasonic Consumer Electronics sales nationally for 3100 store retail chain* Grew business from $30M to $65M, 176% vs. budget in 2011* Produced the largest single sale in company history, $40M in March 2011 * Leader in all facets of business including; pricing and program negotiations, effective product placement, accurate and consistent weekly forecasting, advertising and promotional strategies, merchandising, new product launches, sales training and inventory management * Developed national advertising campaigns, managed marketing budget and successfully bid for national promotions

United States

* Managed $300M television business for 22 accounts across 13 states * Western zone team leader in strategic initiatives* Responsible for model sell-in, pricing and program negotiations* Executed Panasonic marketing plan by implementing promotions * Developed a channel marketing strategy among a variety of retailers* Accountable for demand planning and supply chain for the western zone* Researched competitive information and retailer feedback to support sales and marketing decisions, resulting in an 8% market share increase

United States

* Managed $50 million in television sales with a 65-store chain in a 14 state region* Increased Sony’s business nationally at Ultimate Electronics from 9 to 65 retail locations * Executed supply chain process to improve forecasting and demand fulfillment* Managed a multi-million dollar annual advertising budget * Achieved year over year sales growth of 15%-20%, 1998-2006* Coordinated annual training of over 1,000 retail salespeople* Organized major consumer events and retail sales contests