• Leads project management of 6 external agencies in the development and execution of strategic initiatives for $14MM brand. • Defines and refines brand positioning, messaging, and value propositions with CCO to resonate with health-conscious target audiences, resulting in +7.2% dollar and +8.1% unit share in IRI-reported channels (MULO, L52Wk period ending 7.16.23).• Collaborates closely with internal and external R&D, operations, customer service, and creative teams to ensure consistent brand messaging and compliance with regulatory guidelines across all digital and traditional marketing touch points. • Oversees implementation of comprehensive marketing campaigns, including digital, influencer and affiliate partnerships, social media, and blog content; instigated email and text marketing, resulting in +501% business revenue from July 2022.• Successfully launched 1st non-calcium product in 22 years, leading DTC store development, design, and go-to-market strategies with comprehensive digital marketing and SEO, resulting in +520% total Shopify sales from August 2022 vs. YA.• Analyzes market trends, consumer insights, and competitive landscape to propose category and product extensions, identify growth opportunities, and recommend strategic adjustments to brand strategies; presents findings monthly to CEO and CCO. • Manages budget of $4MM dollars with CCO, optimizing resource allocation and ensuring efficient use of marketing funds.

• Pioneered digital marketing for a portfolio of 2 dietary supplement brands previously only marketed to healthcare providers.• Spearheaded website strategy, BTB and DTC email marketing, MQL generation, content creation, and digital advertising.• Monitored KPIs to assess the effectiveness of marketing campaigns and made data-driven recommendations for optimization.• Revamped the brand identity and packaging of GlaucoCetin, leading to a 23% increase in sales from August 2022 vs. YA.• Coordinated outreach, developed educational content, and implemented traditional marketing efforts for 3 BTB tradeshows.

• Designed communication strategy to further drive brand loyalty and make Walgreens, a national brand with 9,000+ stores, begin to feel like a local, hometown store• Conducted market research using a quantitative survey to test tactic favorability with 1,530 loyal Walgreens customers• Used findings to develop insights and created a localized marketing plan presented to VP of Customer Marketing• Developed and presented an executionable measurement plan using an awarded $1,000,000 budget

Attacker on Nationally Ranked Women's Lacrosse Team• Balanced 20+ hours of lacrosse commitments per week with 4-6 hours of academics daily, an expert in time management• Leveraged role as team social chair to skillfully communicate and build relationships, positively influencing the team• Overcame 2 ACL and 2 meniscus tears, rehabbed for 12+ months for each ACL injury, and returned to play for 2017, 2019, and 2020 seasons• Awarded various accolades including 3x Distinguished Scholar, 3x Academic All-Big Ten honors, featured on ESPN's SportsCenter Top 10 in 2017, 2019 Big Ten Champion, and 2019 NCAA Final Four Participant

• Created social media content increasing audience, engagement, reach, and traffic using HootSuite for scheduling• Developed marketing strategies to generate new leads using data from Google Analytics and Facebook Ads Manager• Optimized social media strategy using A/B testing and SEO, increasing web traffic by 1,298% via Facebook campaigns and decreased cost per click by 65% over previous year, delivered to CEO and granted an increase in marketing spend

• Used Meltwater to construct media lists for players and increased media coverage by 1,553 articles from previous year• Generated player media alerts and developed correlating social media content, contributing to increased social media following by 13,946 followers on Twitter and 18,010 followers on Instagram• Conducted touchpoint and segmentation analysis on the current and prospective players using Excel