Marketing communications, qualitative research methods, and consumer psychology lecturer and researcher. I hold a PhD in communication from the University of Navarra, and obtained a university award in psychology after doctoral studies, from the Staffordshire University. My dissertation and published works deal with the influence of advertising on memory and perceptions that affect purchasing behavior, the use of brands and consumer practices to favor interpersonal relationships, and their intersections with digital media. My papers have been included in academic journals such as Young Consumers, Qualitative Market Research, Behaviour and Information Technology, Cuadernos Info, Revista de Comunicación, Arte Individuo y Sociedad, First Monday, among others. Currently researching about social media usage and purchase decisions to leverage group relations.