I’m a Brand leader with 20+ years of experience, currently building the Kraken brand. My team handles Global Advertising and Creative, Brand Partnerships (like Williams Racing, Tottenham Hotspur, Atletico de Madrid and RB Leipzig), Social Content & Strategy, Consumer Insights, Creator Partnerships, Events & Experiential, Brand Design and Web Design.Previously, I led Brand at Aura and Dropbox. During my 8+ years at Dropbox, I leveraged the company's cult following with creatives to help build it into a $12B+ business (250 → 2,500+ employees during my tenure, 4 years pre-/4 years post-IPO).I’ve executed numerous integrated campaigns and partnerships across music, film, fashion, design, art, and sports, with creators and brands like Solange, Future Classic, Toro y Moi, Karen O, Troye Sivan, Song Exploder, Sundance, Dr. Woo, Minnesota Timberwolves & Anthony Edwards, Alex Prager, It's Nice That, and many more. Prior to Dropbox, I was part of the founding team of Mailbox, an email app that garnered 1.7M pre-release signups and featured the first app reservation system. The company was acquired by Dropbox five weeks after launch. Before my early stage startup experience, I spent four years at design consultancy IDEO working both with the internal Marketing and Communications team doing digital production and on client projects with the Digital Experiences practice.In my spare time, I advise startups on Brand and GTM strategy.