I am a storyteller, a thought partner on marketing and communications strategies, and a LEGO® Serious Play® certified facilitator. I aim to set an authentic storytelling vision for clients in an ever-changing cultural landscape. Using a collaborative approach, I hone in on the essence of a thought leader, organization, or business and double down on their strengths to energize their mission, vision, or brand.I create content for social impact nonprofits, foundations, and companies, from power statements to messaging, client and service features, blog posts, op-eds, and marketing-communications toolkits.Over the last 25 years, I've held various public relations, communications, and marketing strategy roles. I started my career at a boutique PR agency during the dot-com era. Since then, I've worked for various agencies servicing consumer products, social impact, and arts and education organizations. In 2003, I co-founded and ran Smitten, Los Angeles' first women-focused snowboarding shop. A pioneer in women's action sports, Smitten was an influential blueprint for major snowboarding brands like Burton to design and market sports products specifically for women--not just with a splash of pink but with style, fit, and function in mind. When I'm not at my desk, you can find me at the gym strength training, hanging with my kids because they genuinely like me, shadowed by my Australian Shepherd, Daphne, or planning an eating-shopping-anime adventure to Japan with my family.