Technology is revolutionizing the future of marketing, but it also can create more work, more disruption and more complication. Vya is changing that. We create technology, products and services that organize, customize, and deliver meaningful marketing materials to virtually any channel or platform. Our entire company is dedicated to delivering …simple.As Director of Client Engagement, I am responsible for leading, coaching and managing the Client Engagement Team. Other key areas of responsibility include serving as a member of the leadership team, responsible for additional sales and opportunities in existing customers and continually identifying opportunities to increasing user adoption and the customer’s service experience. Responsibilities include: 1. Participate in the creation of strategy and report on performance to maintain focus on business plan and adjust as necessary in order to achieve goals and objectives.2. Lead and manage team and department to develop and retain satisfied employees while providing customers with consistent experiences.3. Manage existing customer life cycles.4. Manage and oversee new customer launches to provide continuity to customers.

Responsible for marketing strategy, rebranding of corporate brand and 2 product brands, lead generation and nurturing, corporate communications, sales support materials, industry/media research and brand presence on Twitter, Facebook, LinkedIn and company blog.

I was the VP of Sponsorship for the Cincinnati Chapter of the American Marketing Association (AMA) for the 2013-2014 year. With approximately 550 members in the Greater Cincinnati/Northern Kentucky area, the Cincinnati AMA is considered the destination to tap into marketing know-how, learn what’s hot in marketing today and spur professional development. Cincinnati AMA members represent a wide array of marketing roles in the public, private, academic and not-for-profit sectors.The Cincinnati AMA is dedicated to the growth, development and success of marketing professionals in the Greater Cincinnati business community by providing tools and resources necessary for increasing knowledge and marketing expertise, promoting the best practices for acquiring, satisfying and keeping customers, providing networking opportunities for making business contacts with fellow marketing professionals within lively social settings and leveraging the internationally-established brand of the American Marketing Association to create greater visibility and prestige within the business and professional community.