Liz Ash is a one-stop shop offering comprehensive creative, administrative, and branding services with a focus on the luxury niche.

As Creative Director at Jordan Anderson, a versatile agency specializing in talent management and recruitment marketing, I lead both creative and administrative functions, serving as the right hand to the CEO. My role involves conducting competitive research, strategic planning, and overseeing operational efforts to successfully reposition the JA brand. By revitalizing our business strategy, enhancing our branding, and re-organizing the entire business backend, I significantly boosted growth and fortified our market standing. Through strategic development that led to increased CEO function, I forged impactful connections with our audience and increased brand bandwith. Notably,these efforts led to a substantial increase of $2 million in sales within just three months, driven by the successful rebranding and operational improvements.

I was initially contracted to audit and consult on the experiential event. It was clear that DC Swim Week (DCSW) needed a true brand with tangible meaning and purpose allowing the show to be the essential embodiment of that brand at all customer touch points. After auditing the competition and old brand, I launched a 2017 campaign that centered around a new sleek, succinct, and high-end brand image. Subsequently, I went from Creative Director to VP of Sales, to finally Executive Creative Director and Head of Operations, working with a team of epic direct reports; this show was a true feat. DCSW was soon positioned as a high end, avante-garde, experiential, social networking event in DC for makers, designers, buyers and artists beyond. A decade of NYC fashion hubris, my ability to manage twenty thousand square feet, combined with the founder of DCSW’s hospitality background; and a truly loyal team made this 360-degree re-brand and event creation a nominal success. I designed every facet of the French Embassy (location) making it very clean, and crisp, with an open and cruise feeling; large florals in place; a white, open space put the entire focus on swimwear. I added experiential aspects to the show like booths and was able to attain sponsors and vendors. With 6 months, 5 direct reports and a team of 60+ volunteers, we tirelessly reinvented every detail of the 2017 show from conception to completion: model curation, bazaar and runway design to even stage production, etc. Overall responsible for Operations, Sales, Sponsorships, Design, Volunteer Recruitment, Legal, and PR; this was a major major accomplishment.The 2017 show was called the best DC Swim Week and Fashion Show ever experienced in DC - by the publisher of Washington Life magazine! I was awarded 40<40 for this show's success specifically.

Office of President.COO, Madewell Brand. Member of Board of Directors.Office of VP Merchandising.I provided comprehensive administrative services which included managing professional calendars, preparing communications, creating board presentations and organizing daily reports. I also spearheaded the creation and management of Madewell’s first corporate calendar, improving cross-departmental communication and enhancing overall company performance. Furthermore, I managed domestic and international travel arrangements and expense reports, and coordinated large group meetings involving booking rooms and arranging services. WIN: I created and implemented a shared calendar for Executive Management, improving coordination and meeting efficiency by 20%. I was personally recognized by Mickey Drexler for this accomplishment.

Reporting to the Founder of Cruciani and owner of Maglital (they provide cashmere for Bruno Cucinelli and Loro Piana), I was tasked with managing a comprehensive range of administrative duties. As a part of my contractual obligations, I re-opened and streamlined operations at the Madison Avenue Showroom, and managed its daily functions, which included scheduling buyer appointments, processing orders, administering invoices and conducting sales reports. In addition, I oversaw operations at the Palm Beach flagship store, from inventory to sales. WINS: the successful re-opening of the showroom, the US launch of the Cruciani C Line, which caught the attention of Barneys NYC and WWD, and boosting sales in the USA by 800%, leading to an increase from two to over six hundred stores within 6 months. I also played a key role in the product launch at Barneys NYC, coordinating buying and fulfilling over 10 styles in 15 colorways in 72 hours. My contributions were acknowledged by Luca Caprai, who stated in WWD that we made his dream come true.

Assisted EVP/Branch Manager of this recruitment advertising firm with administrative and creative services.. Served as “gatekeeper” to her office, while managing complex calendar, correspondence, and daily business reports. Efficiently managed multiple projects and accommodated rapidly changing priorities while operating aligned with business goals and objectives. Organized large group meetings; booked appropriate rooms and coordinated with IT/facilities for special needs, prepared and distributed meeting materials. Designed print and web-based advertisements, corporate collateral, and promotional materials. Developed and edited copy. Conducted research and presentations. Performed personal assistance, and special business projects, as assigned.

Reported directly to Tally Basha (ECD) and Sasson Basha (CEO) and served as “gatekeeper” for the corporate office of luxury jewelry designer; liaised with media, vendors, employees, and PR agency. Prepared correspondence, reports, and meeting notes. Scheduled international conference calls. Managed 10M marketing and advertising expenditures; oversaw development of advertising campaign, managed team and post-production of all ads. Developed and managed visuals including advertisements, press kits, lookbooks, mailers, and linesheets. Developed and launched an integrated media strategy campaign via Facebook and Twitter, a monthly e-newsletter, “Keep in Touch” initiative; updated client information database and created an increase in the accuracy of email blasts and a 30% decrease in returned mail. Performed Personal and Special Projects, as assigned. group meetings; booked appropriate rooms and coordinated with IT/facilities for special needs, prepared and distributed meeting materials. Designed print and web-based advertisements, corporate collateral, and promotional materials. Developed and edited copy. Conducted research and created presentations. Performed personal assistance, and special business projects, as assigned. WIN: Concepted an entirely novel Press Kit which was a great success and increased PR by 25%.

Reported to Executive Creative Director and Executive Vice President at visual marketing agency. Served as one of two liaison to creative for a sales team of over 100 employees. Responsible for overseeing all aspects of creative design from conception to completion. Responsible for the implementation of a better department software system where we could assign jobs, maintain daily dept schedule, track designer progress, make sure projects were on budget. Created attainable project objectives with corresponding quotes, timelines, and budgets, while working with precision under deadlines. Served as “gatekeeper” for Department; screened calls and coordinated verbal/written communications, managed calendars, and coordinated expense reports. In addition to project management duties, proactively built and maintained strong relationships with clients, client vendors, production, printing warehouse, and account teams. Talent sourced and styled photoshoots for Kooba, French Connection & Esprit. Responsible for implementing the first ever integrated media strategy by pitching the newly released Facebook Pages to our ECD. We were the first agency to implement pages for fashion and luxury brands: Mavi Jeans, Tumi, Louis Vuitton, Kooba and more. Composed multi-media presentations, proposals, and mood boards. Managed our first ever charitable campaign - Ten. Selected by COO to coordinate Riese Restaurants, one of the firms largest accounts, during an adjustment period. Created, Wrote, and Managed Firms Blog.

Reported to Executive Creative Director (ECD) and Executive Vice President (EVP) at a visual marketing agency. Screened calls, coordinated verbal/written communication, managed 10+ calendar(s), and coordinated expense reports. Served as Design Account Coordinator for the department: calendar/scheduled and managed projects for all creative services; assisted with assigning talent, tracking time and progress, and prioritizing rush jobs. Composed research and multi-media presentations, proposals, and mood boards; assembled materials for meetings, etc. Was responsible for the One Souce Blog. Discovered Facebook Pages upon launch and was able to present them as customizable designs to clients which increased revenue for the department. Was presented with the opportunity for a full-time job with expanded responsibilities in both the creative and administrative worlds.

Supported the Account Executives by Project Managing incoming jobs, provided copy for online and print recruitment, organized job orders, re-organized filing systems for better retrieval.