Liza Smith Email & Phone Number

United Kingdom

Managed and executed a range of marketing campaigns, initiatives and content across the Treasury and Trade Solutions (TTS) Corporate client segment as well as for the overall TTS business in collaboration with product and regional marketing partners.Expertise in the channels and tools available to marketing and utilise these to support marketing and communications activities e.g. client portal, video creation, social media content, branding and website content management.

Developed and delivered the marketing plan for TTS Account Services, spanning the end-to-end account opening and maintenance client journey.Designed and developed the Account Services internal and external digital and traditional marketing plan.Produced client collateral, thought leadership and sales tools to support sales team discussions with clients.

United Kingdom

Implemented integrated marketing projects for both the Corporate and Financial Institutions client segments to drive sales pipeline, enhance internal operating efficiencies and brings Citi expertise to clients globally.Deliver a range of webinar programs to Corporate and Financial Institutions clients.Produced thought-leadership content, supported on high-level proprietary and industry events, created client communications.

Developed and delivered a complete marketing plan including all client engagement activities and sales tools to complement the overall business strategy for regional financial institution clients. Identified and project managed key proprietary events, developed thought leadership content, budget managementNew product and product enhancement launch management, sales training, webinars & presentations, promotional materials and communication

London, United Kingdom

Project managed the execution of the front office Risk Control Self Assessment process across EMEA FI Front Office.Identified and managed risks, improved controls and rolled-out standardised processed across the EMEA teams.

London, United Kingdom

Worked with the charity committee to produce a number of successful events and campaigns, ensuring they are operated on time, to budget and to a high professional standard, including: careers fairs, launch events, inspirational talks, summer schools and Unsung Hero campaigns.Effectively developed and managed relationships with large corporations, central governmental organisations, charities, celebrities, politicians and subject matter experts with a view to promoting the importance of cultural diversity and how to educate young people of African & Caribbean origin on the professional opportunities that lay before them.

Warwick

Providing sales support to the UK and Export Sales Managers within a company who sold spare parts for construction machinery.

Warwick

- Processed purchase orders- Handled general customer enquiries- Produced test reports and certificates

London, United Kingdom

- Monitored and regulated the Treasury and Capital Markets website, produced reports and statistics on user behaviour for senior management- Communicated globally with researchers based globally to ensure brand consistency- Assisted with events co-ordination- Provided corporate hospitality support

Bachelor Of Science (Bsc), Managerial And Administrative Studies

Activities and Societies: Women's Rugby and BadmintonMain areas of studies: Marketing, Process Engineering, Operational Research.

Chartered Institute Of Marketing (Cim) Level 6 Diploma In Professional Marketing

Modules included: Strategic Marketing, Mastering Metrics and Digital Strategy