Liza Smith

Liza Smith Email and Phone Number

SVP, Head of Investor Client Marketing, Citi Services @ Citi
new york, new york, united states
Liza Smith's Location
Coventry, England, United Kingdom, United Kingdom
Liza Smith's Contact Details

Liza Smith personal email

n/a
About Liza Smith

An experienced and highly motivated individual with 14 years of strategic and executional B2B marketing history of working in a large multination financial institution.Expertise in developing and managing marketing plans, initiatives and end-to-end campaigns across multinational corporations and financial institutions on a global scale. Development and execution of high-level corporate events, industry awards, budgeting, thought leadership, videos and podcasts.I am passionate about providing excellent support to sales teams across the network in order for the business to achieve their goals and objectives.

Liza Smith's Current Company Details
Citi

Citi

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SVP, Head of Investor Client Marketing, Citi Services
new york, new york, united states
Website:
citigroup.com
Employees:
201877
Liza Smith Work Experience Details
  • Citi
    Svp, Head Of Institutional Investor Client Marketing, Citi Services
    Citi Oct 2024 - Present
    United Kingdom
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  • Citi
    Svp, Global Fi Marketing Manager
    Citi Jun 2022 - Nov 2024
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  • Citi
    Global Marketing Manager - Corporate And Public Sector
    Citi Mar 2020 - Jun 2022
    Managed and executed a range of marketing campaigns, initiatives and content across the Treasury and Trade Solutions (TTS) Corporate client segment as well as for the overall TTS business in collaboration with product and regional marketing partners.Expertise in the channels and tools available to marketing and utilise these to support marketing and communications activities e.g. client portal, video creation, social media content, branding and website content management.
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  • Citi
    Global Account Services And Client Experience Marketing
    Citi Feb 2016 - Mar 2020
    Developed and delivered the marketing plan for TTS Account Services, spanning the end-to-end account opening and maintenance client journey.Designed and developed the Account Services internal and external digital and traditional marketing plan.Produced client collateral, thought leadership and sales tools to support sales team discussions with clients.
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  • Citi
    Global Client Segment Marketing, Treasury And Trade Solutions
    Citi Jun 2015 - Feb 2016
    United Kingdom
    Implemented integrated marketing projects for both the Corporate and Financial Institutions client segments to drive sales pipeline, enhance internal operating efficiencies and brings Citi expertise to clients globally.Deliver a range of webinar programs to Corporate and Financial Institutions clients.Produced thought-leadership content, supported on high-level proprietary and industry events, created client communications.
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  • Citi
    Emea Marketing For Financial Institutions
    Citi Jun 2008 - Jun 2015
    Developed and delivered a complete marketing plan including all client engagement activities and sales tools to complement the overall business strategy for regional financial institution clients. Identified and project managed key proprietary events, developed thought leadership content, budget managementNew product and product enhancement launch management, sales training, webinars & presentations, promotional materials and communication
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  • Citi
    Risk And Controls Manager
    Citi Sep 2003 - Jun 2008
    London, United Kingdom
    Project managed the execution of the front office Risk Control Self Assessment process across EMEA FI Front Office.Identified and managed risks, improved controls and rolled-out standardised processed across the EMEA teams.
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  • African & Caribbean Finance Forum
    Events Manager
    African & Caribbean Finance Forum Aug 2001 - Sep 2003
    London, United Kingdom
    Worked with the charity committee to produce a number of successful events and campaigns, ensuring they are operated on time, to budget and to a high professional standard, including: careers fairs, launch events, inspirational talks, summer schools and Unsung Hero campaigns.Effectively developed and managed relationships with large corporations, central governmental organisations, charities, celebrities, politicians and subject matter experts with a view to promoting the importance of cultural diversity and how to educate young people of African & Caribbean origin on the professional opportunities that lay before them.
  • Benford Limited
    Uk Sales Co-Ordinator
    Benford Limited Sep 2000 - Sep 2001
    Warwick
    Providing sales support to the UK and Export Sales Managers within a company who sold spare parts for construction machinery.
  • Cape Engineering Uk Ltd
    Administrative Support
    Cape Engineering Uk Ltd Apr 2000 - Aug 2000
    Warwick
    - Processed purchase orders- Handled general customer enquiries- Produced test reports and certificates
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  • Hsbc
    Marketing Assistant
    Hsbc Oct 1999 - Mar 2000
    London, United Kingdom
    - Monitored and regulated the Treasury and Capital Markets website, produced reports and statistics on user behaviour for senior management- Communicated globally with researchers based globally to ensure brand consistency- Assisted with events co-ordination- Provided corporate hospitality support
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Liza Smith Skills

Cash Management Fixed Income Derivatives Securities Banking Financial Services Equities Relationship Management Marketing Strategy Marketing Communications Email Marketing Marketing Management Budget Process Global Custody Fx Options Risk Management Financial Markets Business Strategy Capital Markets Operational Risk Portfolio Management Management Investment Banking Financial Risk

Liza Smith Education Details

Frequently Asked Questions about Liza Smith

What company does Liza Smith work for?

Liza Smith works for Citi

What is Liza Smith's role at the current company?

Liza Smith's current role is SVP, Head of Investor Client Marketing, Citi Services.

What is Liza Smith's email address?

Liza Smith's email address is li****@****iti.com

What is Liza Smith's direct phone number?

Liza Smith's direct phone number is +4420750*****

What schools did Liza Smith attend?

Liza Smith attended Aston University, Coventry University.

What skills is Liza Smith known for?

Liza Smith has skills like Cash Management, Fixed Income, Derivatives, Securities, Banking, Financial Services, Equities, Relationship Management, Marketing Strategy, Marketing Communications, Email Marketing, Marketing Management.

Who are Liza Smith's colleagues?

Liza Smith's colleagues are Clare O'neill, Praveen Sarawgi, Trinath Krishna, Jaime M., Barnali Sen, Kasandri Obiefule, Andrew Au.

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