Liza Zelman Email & Phone Number

◦ Working with the brand platform, including brand vision, mission, values, personality, and positioning statements◦ Development of comprehensive brand guidelines to ensure consistency in visual and verbal brand identity◦ Participation in the development and execution of brand marketing strategy aimed at increasing awareness and the brand image associations◦ Aligning internal and external communication with the company’s targets and brand positioning◦ Collaborating with cross-functional teams to embed the brand values and identity into the corporate culture◦ Ensuring alignment of brand strategies with business objectives and market opportunities

◦ Assisted in developing and managed the employer branding strategy resulting a consistent brand identity internally and externally◦ Initiated and drived employer branding activities in HR-Marketing communications, strengthening the Strikerz employer brand◦ Led marketing campaigns (incl. content creation) for product promotion for different channels resulting in a 40% increase in social media followers and their engagement ◦ Optimized marketing project workflows resulting in increased marketing team productivity up to 30-40%◦ Created Marketing-Development and Marketing-HR workflow processes from scratch, enabling strategic workload planning ◦ Maintained strong relationships with key stakeholders, cross-functional and project teams resulting in productive collaboration while working on projects

Ms-1 Mobile Development Studio

◦ Assist in development and execution of 3 brands (mostly WoTB) strategies, resulting in a positive impact of company’s overal perfomance◦ Collaborated with creative agencies to develop engaging brand content and a multichannel media strategy◦ Maintaining product branding consistency across internal and external platforms ◦ Tracked KPIs, results, and learnings to propose opportunities for improvementKey products: World of Tanks Blitz (WoTB), World of Warships (WoWS).

The Agency Of Wargaming

◦ Managed the full cycle of content production for 360-degree campaigns: LP, banners, videos, copyrights, etc.◦ Led 5+ image campaigns for WoT, resulting in increased brand awareness in CIS, Europe and Asia◦ Led new-feature campaign (6 seasons) for WoTB that have increased sales by 10% ◦ Сoordinated team of 7-9 cross-department employees to deliver on-time and on-budget projectsKey products: World of Tanks (WoT), World of Tanks Blitz (WoTB)

Pr-Agency

◦ Created strategies and implemented PR campaigns/ PR initiative◦ Held the events: forums and trainings, offline special projects, team buildings◦ Maintaining accounts on social networks, client email newsletters◦ Communicated with clients, contractors and the media ◦ Hundled the budget and reported on project resultsKey clients: A1, Mini, Bosch, Danone

Advertising Agency

◦ Development strategies for ad campaigns (promo games)◦ Produced the companying ad assets on a turn-key basic from conception to delivery◦ Held the special events◦ Communicated with clients, contractors and public authorities ◦ Hundled the budget and reported on project resultsKey clients: Elema, Visa & banks of Belarus.