I spent 10 years in-house for tech startups - helping grow brands, marketing teams and live experiences that drove leads and brand recognition. I started Coefficient Marketing to take all those lessons learned and help more companies learn them quicker. I help small teams identify the right marketing variables to multiply for big results. The biggest difference between me and other consultants is that I aim to make myself obsolete. While I strategize and execute, I also mentor, train and hire to help you build an impactful in-house team.About Me & What I'm Most Proud of:--Experienced VP Marketing for both bootstrapped & venture funded B2B companies--Former Executive at Texas’ most active venture capital firm helping portfolio companies build brand equity, revenue, teams and partnerships--13 years of experience marketing services and products for companies of all sizes - from seed-stage startups to Amazon--From producing 5,000-person events for SAP to writing eBooks for DocuSign, well-versed in building memorable content for all marketing channels, optimizing for discovery and tracking ROI--While in-house, managed and lead teams of over 40 marketers, event planners and designers and thrives on improving collaboration, data systems and creativity--As a consultant, since 2020 I've helped 14 companies establish, grow or optimize their marketing teams and strategy--Military spouse passionate about employing more military spousesI love marketing and I'm ready to apply what I've learned about people and psychology in new ways. That's why I'm currently working on a Masters in Clinical Mental Health Counseling to become a licensed therapist. It'll be 2027 before I complete the Masters, internship and supervised hours needed to secure my license to practice - so in the meantime, I'm soaking up all I can from my marketing strategy work (and paying the tuition bills.)If you nerd out on marketing, events, psychology or just appreciate a perfectly timed gif, let's connect.