Senior marketing professional with 20+ years professional experience leading corporate brand, PR, social media, direct marketing, database, and loyalty programs. As a leader among integrated marketing teams, I strive to balance awareness, acquisition and retention marketing tactics to achieve business objectives. My diverse background and work experience spans a wide variety of brands, products and services including Manufacturing, Opera, Ace Hardware, Hallmark, SONIC America’s Drive In, Blue Bunny Ice Cream, Mattel Toys, Walt Disney World, and Bluetooth. With substantial experience working for agencies and businesses alike, I bring a well-rounded perspective on leading cross functional teams to deliver bottom-line results. Experience:o Brand strategy and brand management o Strategy, planning, execution, and analysis of integrated marketing campaignso Seamless integration of new and traditional media tactics to deliver consistent marketing messageo Design, develop, launch, & refine customer loyalty programs o Manage programs and strategies to support budgets ranging from $50,000 to $8 Million o Develop business and communications strategies for any marketing-communication channel including Mass, Trade, Direct, E-mail, Social, Mobile, Viral, and InteractiveExpertise:o Translate data-based research into actionable marketing strategieso Strategic planning and program execution to drive incremental revenue and reduce churno Create rewards program benefits and communications that complement broader business objectiveso Lead teams to develop and execute creative business solutionso Build creative and strategic marketing plans that deliver results Skills:o Public Speaking / Presenter—new business, proposals, plans, and resultso Written Communications—proposals, plans, and articleso Training—mentor to junior staff, team