I am a driven and dedicated marketing enthusiast, with a passion for promoting change and creating a positive impact on my community, by utilizing my sociological perspective. As a recipient of the Hispanic Scholarship Fund, Questbridge Scholar Award, and Latino Alumni Association Scholarship, I continuously strive to excel both academically and in my extracurricular activities. My academic foundation includes coursework in Marketing Fundamentals, Consumer Behavior and Marketing, Business Finance, and Management of Small Businesses, which have allowed me to gain a solid understanding of specific marketing principles, consumer behavior through the psychological lens, and necessary tools to run a successful business. I have been able to hone my skills in strategic marketing and brand promotion by partnering with the NYX Youth Marketing Campaign to drive brand awareness on the USC campus and across social media platforms, resulting in a 2x increase in brand recognition.