Lizbeth González Naranjo Email & Phone Number

Melbourne, Victoria, Australia

I reviewed and analysed the organisation’s digital marketing and communications strategy, presented the findings, and made recommendations. Additionally, I built internal capacity within the communications and marketing team by delivering training on digital marketing tools, analytics, and reporting.

Melbourne, Victoria, Australia

While working at ERA, I was responsible for developing a new communication and marketing strategy, focusing on creating a new brand to address issues of accessibility and recognition within the sector, an advertising and PR campaign, redevelopment of a more accessible website, development of a social media strategy and the redevelopment of all the organisation's collateral addressing issues of accessibility and brand positioning.Responsibilities:• Development and implementation of the marketing and communications strategy• Applying for a Google Grant and implementation of different AdWords campaigns to increase website traffic and brand awareness• Project management of the organisation's rebranding, including development of brand guidelines, creation of a style guide and image library, new collateral, and liaising with stakeholders to apply the new branding• Project management of the redevelopment of a new website - improving usability, accessibility, content, and brand recognition• Review and implementation of a new social media strategy• Manage freelancers and suppliers for advertising, PR, promotional collateral, and venue setup.

Melbourne, Australia

• Development and implementation of the marketing and communications strategy • Management of COTA Victoria’s website - improving usability, accessibility, content, and brand positioning • Management of Google Ad Grants account• Development and monitoring of social media strategy• Project management and implementation of a new CRM• Recruitment and management of volunteers assisting with marketing activities• Project management of market and consumer surveys• Project management of high profile events• Management of freelancers and suppliers for advertising, promotional collateral and venue set upDuring my time working at COTA Victoria I have been responsible for increasing website traffic by 160% through improving the site’s SEO and the implementation of multiple AdWords campaigns (utilising Google Grant). I also had the opportunity to rewrite and implement the organisation’s new marketing and communications strategy; with a focus on strengthening communications channels (web, social media and e-news) and taking part in the research and implementation of a new CRM to better manage relationships with stakeholders.

Melbourne, Victoria, Australia

Provide one-on-one support, guidance and encouragement to refugee and migrant women who hope to start their own businesses.

Footscray, Victoria, Australia

Provide support to the relationship Mentor - Mentee within the Professional Mentoring program for people seeking asylum.

Footscray, Victoria, Australia

Engage with potential employers (business and community partners) with the focus on securing strong relationships that result in genuine employment opportunities for people seeking asylum.

Maidstone Vic

• Implementation of the marketing and communications strategy • Review and development of the organisation’s website to improve user experience and brand positioning• Development and monitoring of social media strategy• Management of volunteers assisting with graphic designWorking with AMCS I had the opportunity to re-develop a new and more user friendly website, and as a result was able to increase traffic to the site by 300% within the first month of being launched. I also increased AMCS’s social media presence by 50%. I was responsible for the development of the organisation’s brand guidelines making sure that staff had a good understanding of it’s function and how to implement it appropriately.

Melbourne, Australia

• Coordination of departmental input for the Oxfam online shop• Collation of content for the Oxfam online shopI was involved in the updating and improvement of content for Oxfam’s online store, in particular with information related to international partner producers. I participated in the collation of content, copy writing and editing, as well as the development of a new format ‘partner producers profile’ designed to standardise information about the partner producers on the online store.

Melbourne, Australia

• Development of the marketing plan• Business Development• Client relationship management• Proposal development and presentation• Market research and analysis• Communications, web development and management

Melbourne, Australia

• Support for the coordination of print and other advertising placements and bookings for campaigns across various programs• Liaising with internal departments to appropriately administer projects and budgets• Monitoring of web analytics and report upon all online and traditional marketing campaigns to track campaign success• Collation of content, copy and editing for websitesWorking with the ADF I had the opportunity to be involved in multiple marketing campaigns, one of these being the ‘Other Talk’. For this campaign I was responsible for the placement of advertising material in both local and national print media. In a short period of time I was able to successfully negotiate special discount prices and additional free advertising spaces.

Collingwood, Vic, Australia

• Implementation of the marketing strategy and the logistics• Project management• Stakeholders relationship management• Volunteer engagement and management of corporate volunteers• Public relations, communications and social media management I was responsible for the implementation of the ‘Born to Knit’ campaign and was able to increase general awareness and community engagement with the campaign through the use of different communication strategies. Through the strengthening of relationships with corporate partners I was able to increase the overall number of corporate volunteers involved in the production of blankets. During this time I also streamlined the logistics and the general running of the campaign.

Bogotá D.C. Area, Colombia

• Major donors fundraising • Corporate partnership development• Donor relationship management• Working with local government to plan and develop two major job expos• Negotiate with potential expo exhibitors and sponsors • Working with both employers/exhibitors and job seekers to find a successful match• Coordination between major donors, communities and government agencies• Implementation of new business opportunities for people with disabilities as a work alternative• Issue contracts for advertising, promotional collateral and venue set upIn this role I successfully developed two job expos for the local government of Bogotá contributing to the reduction of the city’s unemployment rate. Additionally, I successfully implemented 6 new business initiatives for people with disabilities, and their carers, as work alternatives, as well as two major fundraising events.

Bogotá D.C. Area, Colombia

• Development and implementation of the marketing plan• Major donors fundraising • Corporate partnership development• Donor relationship management• Proposal development and presentation• Coordination between major donors, communities and government agencies• Public relations, communication and events managementIn this role I was responsible for developing the NGO’s Marketing Plan, as well as incorporating this with the Corporate Strategic Plan. During this time, I also increased the number of social programs for disadvantage children by 20% through gaining support from different multinational companies operating within Colombia.

Bogotá - Colombia

• Development and implementation of the international business plan 2001-2005• Research export opportunities in Central and South American regions• Business development • Develop product portfolios for international sales• Client relationship management• Project management• Responsible for the participation of the organisation in local and international events and expos• Conduct market research surveys and competitive analysis• Customer feedback analysis• Coordination of company loyalty and retention programs• Issue contracts for advertising, promotional collateral, venue set up and manage merchandisers • Public relations, communications and events management (6 mayor events)Working as a Marketing Assistant I had the opportunity to develop the International Business Plan for the organisation and as a result I was promoted to International Business Coordinator.

Graduate Certificate Of Public Relations, Public Relations/Image Management

Public Relations

Diploma Of Strategic Management Of Marketing And Sales, Marketing

Marketing and Sales

Bachelors Degree In Commercial Engineering, International Marketing, Bachelors Degree

Commercial Engineering