Maintain brand integrity across company marketing initiatives, communications, and products ensuring that all products and services resonate with current or potential customers. Accountable for developing and managing a variety of marketing initiatives that drive brand awareness including highlighting brand story and voice, coordinating partnerships, and running paid digital campaigns. Devise and execute marketing plans with a strong emphasis on CRM across email, digital, social, print, and broadcast media. Develop and implement brand strategy, including setting of style guides, brand guidelines, vision, and value. Create and manage promotional collateral to establish and maintain product branding. Oversee coordination of external agency partners to develop, design, and produce creative assets.Manage marketing budget, through accurate tracking and forecasting. Analyze sales forecasts and relevant financials and report on product sales. Monitor trends, and actively gather and analyze competitor and customer insights and data to stay ahead of competition. Develop new business opportunities through products, events, partnerships, and promotions. Assist with product development and pricing. Manage product launches and go-to-market strategies. Maintain cross-functional relationships with internal departments and external accounts.Plan and implement merchandising strategies including sourcing and curating products and promotional items. Perform the following duties: buying, tracking and forecasting inventory supply and demand trends, negotiating with suppliers, creating eye-catching displays that showcase the brand, introducing promotions, sales, and price changes, and developing tactics to improve figures and customer engagement.Generate revenue and add value to customer experience through events. Managing all aspects of event planning including, conception, nurturing relationships with vendors and staff, facilitating logistics, and implementing creative marketing

ATTITASH MOUNTAIN RESORT & WILDCAT MOUNTAIN​Develop and implement marketing strategies to represent the companies as individual resorts, as a collaboration, and as a sub-brand of the parent company, Peak Resorts. Creating marketing materials, generating content, managing social media and email marketing, maintaining two dynamic websites, tracking budget spending, and overseeing and working with a small marketing team. Collaborate and communicate across numerous departments to gather and share accurate information both internally and externally. Plan and carry-out promotional strategies to endorse every entity at each resort including working closely with event planning and execution. Organize, perform, and/or oversee promotional photoshoots seasonally. Work with outside agencies to assist in designing and implementing strategies to represent brads in competitive markets and drive year-round sales for the two resorts. Hold a unique role that combines behind-the-scenes management, hands-on work, and customer-facing involvement.

WILDCAT MOUNTAIN​Responsible for internal and external communications including daily reporting of snow and weather conditions, resort information, news, and events. Represent the resort/company experiences at Wildcat by sharing accurate and current information with guests primarily via the web, social media, print, and broadcast platforms. Performed additional administrative duties to assist the General Manager, Operations Manager, and any others in operations at the resort including purchase orders and requests, point of sales, guest services, filing and recording operations data and information. external communications including daily reporting of snow and weather conditions, resort information, news, and events. Represent the resort/company experiences at Wildcat by sharing accurate and current information with guests via web, social and traditional media outlets. As the Administrative Assistant, assist the General Manager, Operations Manager, and any others in operations at the resort including purchase orders and requests, point of sales, guest services, filing and recording operations data and information.

MOUNT SNOW​Responsible for managing all administrative functions and assisting in developing growth opportunities for the operational entities associated with amateur, youth winter sports competition programs. This includes but is not limited to, management and administration of competitions, training schedules, facility and terrain use, league activities, and coordination with various mountain operations and resort services departments. Managing all internal and external marketing efforts, sales, merchandising, overall accounting, payroll functions, and departmental communications with guests and staff.

MOUNT SNOWDeveloped and implemented a marketing and sales campaign resulting in $60,000 of company revenue

Expanding their marketing reach with strategies including social media campaigns, website upgrades, internal and external branding, and design projects.

Organize and execute photoshoots to generate attractive and engaging content that represents their products and brand to establish meaningful connections with current and future customers.

​My role as the Trips and Activities Coordinator was to develop and manage a budget for over 40 activity areas ensuring that equipment and supplies met daily operations needs. I did this by tracking inventory, processing, and performing all purchase requests. Collaborate with the Program Director to create a fluent schedule of trips and activities. Regularly coordinate with internal and external parties to organize and send campers on trips to local attractions and area hikes. Train and oversee a trips staff to supervise the safety and well-being of campers during off-site trips.My work with Outreach and Promotions was to represent Camp Cody both in-person and in correspondence; building and maintaining B2B and B2C relationships. Reach potential markets and drive sales by coordinating and attending promotional events with the goal of generating and enrolling camper leads. Handle all communications including pre-event email blasts and post-event lead management.

•Assist in managing Social Media platforms•Designed and implemented multiple programs to attract attendance and increase membership•Act as lesion at nearby campuses and community events to promote the business

•Implemented online and print publication including virtual trade shows to market U.S. companies globally•Maintained strong positive company-client relation through customer assistance and follow-up•Directly worked to publish the August/September issue of Commercial News USA, the U.S. Depart of Commerce official trade magazine

•Assisted in social media campaigns to develop the company’s brand•Communicated and work with other industry representatives•Interacted directly with customers to increase brand awareness and sell merchandise

•Active role in relations among town government, local businesses, and residents•Performed weekly press proofs•Coordinate and host town wide events supporting local commerce and community relations