As a member of an advisory board for the University of San Francisco Digital Marketing program performs several key functions to support and enhance the program. These functions include:Strategic Guidance: Providing input on the strategic direction of the program, ensuring it aligns with industry trends and meets the needs of both students and employers.Curriculum Development: Offering insights and recommendations on curriculum design to ensure it is relevant, rigorous, and reflective of current marketing practices and technologies.Industry Connections: Leveraging their professional networks to create opportunities for partnerships, guest lectures, internships, and job placements for students.Resource Support: Assisting in identifying and securing resources, such as funding, facilities, and technology, to support the program's growth and development.Program Promotion: Helping to promote the program to prospective students, employers, and other stakeholders, enhancing its visibility and reputation.Evaluation and Feedback: Reviewing program performance and providing feedback on various aspects, including teaching effectiveness, student outcomes, and overall program success.Mentorship: Offering mentorship to students and faculty, sharing their expertise and experience to help guide academic and career development.Advising on Trends: Keeping the program updated on the latest trends and innovations in the marketing industry to ensure that the content and skills taught are cutting-edge.Participation in Events: Engaging in program events such as seminars, workshops, conferences, and graduations to provide support and show commitment to the program's success.By fulfilling these roles, advisory board members play a crucial part in ensuring that the executive marketing program remains relevant, competitive, and of high quality, ultimately benefiting students, faculty, and the wider business community.

Our mission is to empower brands to tell their unique stories through innovative and compelling creative solutions. We strive to blend strategy and artistry, crafting transformative experiences that resonate with audiences and drive meaningful connections. By fostering collaboration, embracing creativity, and leveraging cutting-edge technology, we aim to elevate our clients’ brands and help them thrive in an ever-evolving landscape.

INC. Magazine’s annual list of the 500 fastest-growing private companies in America two years in a row. MFA has remained on the Top 100 women-owned businesses of the SF Bay Area list for more than 10 years.

-Head of PLUS Division- Driving Product direction and development, buy planning, GTM strategy, and merchandising for increased margins and sell-in to premium partners (Nordstrom, Amazon, Saks, Bloomingdales, Le Tote).

Challenger ATR Is The Trail Shoe Of The Year. Competitor Magazine honors brand with the top award for 2015. Editors' Choice and Triathlete Magazine Best in Class awards for the Challenger ATR-Brand growth of $2M to $80M in 3+ years-Spearheaded Key Retail Partner SIS programs -GTM SOP development and implementation Internationally-GTM Corporate Critical Path development in collaboration with UGG, Teva, Sanuk and Koolaburra-Planning and Forecasting for SMU programs -Global 360 communication development -Spear-headed @Retail Education Program Development and Implementation -Development and Management of Trade Marketing and Booth Build-outs-SIS design and build-outs with key retail partnerships-Athlete Kit development, design and production management with Apparel Licensees -Hubsoft and content sharing platform integrations-Brand identity and Seasonal Story telling Development-Department infrastructure development and Talent management/recruiting -Agency Management - Creative, Media, Contractors, and Social - Budget management of $10M/annually - Led Cross-functional communication between Sales, Buy Planning, D2C, Product and key Retail partners- Think TANK management- pre-season product and story positioning planning with Key Retail Partners and Product to review competitive set and market opportunities, brand positioning etc.-Social Media Strategy and integration-Media Buy Planning and Regional Partnerships-Creative direction and Briefing -Photo shoot management and execution

-Regional sales increase of 32%-Execution and planning of In-store demos and education-Strategic development of Brand Awareness programs in collaboration with Marketing -GWP development -Sales planning -Sales Incentive Program development-@Retail trunk shows -sku forecasting and regionally flow planning-Fulfillment program development for high turn partners-Drop-ship integration with key brand partners

www.tsubo.com, www.ahnufootwear.com-Buy Forecasting and Planning-Materials Buy-Weekly budget and sales reporting to Brand President -International buy management and B2B distribution-Integration management of Oracle and Hubsoft- DC communication and work flow management -SOP development and integration for Sales Ops for 'start-up" brands //Employee training -Sales force education programs and systems on-boarding-Photo shoot styling and story-boarding-GWP development and retail distribution planning-Demo-product management and budget planning with events -Field Service rep training

Stylist, DTC photo shoots, post production for assets, inventory management, buying, copy writing, and blogging.