As Chief Marketing Officer at Goodroot I am excited to lead a team focused on the development and execution of brand strategy, communications, digital engagement and market adoption across the entire Goodroot portfolio of companies.

blumshapiro was acquired by CLA January 1, 2021.

As a Marketing Director at blumshapiro, the largest regional accounting, tax and business advisory firm based in New England. I was responsible for oversight, management and development our shared services marketing team -- working to ensure alignment with firm strategy, direction and growth goals.During my time at blum I was also been responsible for creating and implementing digital marketing solutions from strategy to development, launch, measurement and optimization, with the goals of increasing brand awareness, business development and firm revenue.A major accomplishment was the management and oversight of our firm rebranding project in 2018 - which included a new logo, tag & messaging, along with a launch campaign and event.

Responsible for executing digital marketing solutions from strategy to development, launch, measurement and optimization that are aligned with the firm’s brand. Manage a team of digital marketing coordinators that implement digital tactics including content development, collateral creation, website management, video production and marketing, social media, email marketing and CRM system administration.Also responsible for overseeing brand management for BlumShapiro, as well as new brand creation and management for BlumShapiro Consulting including new logo, website, social media, collateral, digital presence and messaging in support of new go-to-marketing strategy.Experienced in creating, developing, executing and measuring digital marketing programs in support of the BlumShapiro marketing strategy to grow brand awareness and drive revenue.Specialties: Branding, Collateral development, Digital Marketing Strategy, Website Development, Search Engine Optimization (SEO), Email Marketing, Marketing Automation, Inbound Marketing, Content Marketing, PPC, Digital Advertising, Social Media Marketing, Project Management, Webinars, Video Development and Marketing.

Worked to build a culture focused on creating thought leadership content to support the firm’s new website and 8 microsites. Implemented the firm’s first email marketing program, created and managed social media platforms and implemented a new customer relationship management (CRM) system. Also, responsible for development and management of digital marketing budget.Worked with firm leaders to plan, develop and execute marketing projects for verticals and service lines to increase general firm awareness and drive sales.Developed and managed all firm marketing materials, including web content, sales collateral, print and digital advertising, case studies and whitepapers.

Lead the launch of a new website for the firm, which included the development of several industry-specific microsites based on firm growth objectives. Worked with key stakeholders to understand requirements and business goals and implemented in the new website. Managed the search engine optimization and Google Adwords for the new website, which resulted in an 800% growth in web leads and increased website traffic 400%. Created marketing collateral and planned/coordinated webinars and in-person events.

Assisted in the creation of marketing campaigns and collateral, including the re-branding of the bank. Areas of responsibility included managing the bank's website, sponsorships, organizing community outreach events as well as large grand opening events.

Day-to-day contact for several accounting advertising and marketing needs. Responsible for managing multiple accounts including financial institutions, insurance providers, utilities, non-profit organizations and health and nutrition product developers.Maintained relationships with clients and managed the day-to-day aspects of accounts, including trafficking workflow, coordinating media and working with production and print vendors.