Elizabeth (Liz) Conn

Elizabeth (Liz) Conn Email and Phone Number

Marketing Leader @ Sayari | Global Company Ownership Data
Elizabeth (Liz) Conn's Location
Reston, Virginia, United States, United States
Elizabeth (Liz) Conn's Contact Details

Elizabeth (Liz) Conn personal email

n/a
About Elizabeth (Liz) Conn

B2B business leader, passionate about data, people and progress. Constantly focused on the sales funnel, revenue growth, and all things marketing.Mentorship through service on the GMU Women in Business Initiative (WIBI) Board.

Elizabeth (Liz) Conn's Current Company Details
Sayari | Global Company Ownership Data

Sayari | Global Company Ownership Data

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Marketing Leader
Elizabeth (Liz) Conn Work Experience Details
  • Sayari | Global Company Ownership Data
    Vice President, Marketing
    Sayari | Global Company Ownership Data Feb 2022 - Present
    Washington, Dc, Us
    - Driving revenue growth from 12M to 26M in ARR in 2022, with 33% of new revenue sourced by marketing by increasing MQLs +144% from CY2021 to CY 2022, and 270% Q1 2022 to Q1 2023; and increasing pipeline sourced from marketing from $5.8M (CY 2021) to $13.5M (CY 2022).- Doubled marketing sourced revenue in the first year, from $1.05M, to $2.5M; continuing the upward trend into 2023 by doubling revenue in Q1 2023 in comparison to Q1 2022. - Hired a team of high performing marketing professionals, including Director of Content and Brand; Senior Director of Product Marketing, Director of Marketing Ops, and their direct reports; 80% of hires came from my own network. - Redesigned corporate website, including a full revamp of corporate and brand messaging and value propositions.- Launching press strategy, and accomplishing +103% increase in share of voice, and 3 large press mentions in the New York Times and Washington Post. - Managing a budget of $2.3M in campaign spend, increasing affiliate marketing, and optimizing to hit revenue goals.
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  • Insightsoftware
    Vice President, Marketing, Business Intelligence Tools
    Insightsoftware Nov 2021 - Feb 2022
    Raleigh, North Carolina, Us
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  • Logi Analytics
    Director Of Growth Marketing
    Logi Analytics Sep 2020 - Nov 2021
    Mclean, Va, Us
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  • Interfolio
    Director Of Marketing
    Interfolio Feb 2019 - Sep 2020
    Washington, District Of Columbia, Us
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  • Blackboard
    Senior Marketing Manager / Head Of Web
    Blackboard Oct 2018 - Feb 2019
    Boca Raton, Florida, Us
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  • Blackboard
    Web Content Manager, Corporate Marketing
    Blackboard Jul 2016 - Aug 2018
    Boca Raton, Florida, Us
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  • Strayer Education
    Ux Design And Content Producer, Icampus
    Strayer Education Jul 2015 - Jul 2016
    Washington, D.C., N.W., Us
    At Strayer I am responsible for managing the content strategy geared towards internal students through our CMS and student facing website, iCampus, with the intent of crafting the content to reach and inspire students to remain motivated throughout the scholastic year. This is done through a few facets: Leading the editorial pipeline, which includes writing and editing of all content on our website and student-facing blog, the design of graphics to support written content, and redesign of content pages and sections to increase engagement with our users. Managing different incoming requests from various stakeholders in the company to ensure content on our student website stays relevant, using a drupal-based content management system to make updates, and creating and maintaining a weekly content deployment schedule. Analyzing weekly data on our produced content to assess the success of our content initiatives, and testing different content and features on our audience in order to revise our strategy as needed. Mapping out student experience week by week by analyzing reports and testimonials from different stakeholders and students to understand what resonates with our students and increase student engagement numbers. Moderating our online student community by organizing student groups, having a regular posting schedule, and creating polls and discussions to facilitate student usage.
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  • Graduate Management Admission Council® (Gmac®)
    School Marketing Coordinator
    Graduate Management Admission Council® (Gmac®) Jan 2012 - Jul 2015
    Reston, Virginia, Us
    Managed the content on the school-facing website, gmac.com, including updating web content by writing and updating graphics, and redesigning content hubs, and maintaining a weekly publishing schedule. Also a regular content contributor for our student facing website, mba.com.Led the International Women's Day and Global Entrepreneurship campaigns by creating interactive international content pieces via ION, and creating a student outreach plan for web and social media. Managed social strategy for GMAC's student and school-facing LinkedIn, Google +, and YouTube accounts. Responsible for GMAC's video strategy including both curation of video to our student accounts, as well as managing our Brightcove account and all video content on websites.Responsible for the coordination of monthly newsletter, GM News, including graphic design, and monthly load of content, and performing QA for the newsletter in email. Also sent out weekly emails to our school-facing audience with news and trending topics using Lyris.Created quarterly analytic dashboard to analyze our blog and video traffic, in order to review and revise content decisions.
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  • Pohanka Automotive Group
    Internet Development And Marketing Coordinator
    Pohanka Automotive Group Jun 2007 - Jan 2012
    Us
    Initiated social media strategy for the Pohanka Automotive Group - including creating a Facebook and Twitter presence for 7 different dealerships across Northern Virginia. Worked along side an agency to create different video content series for our sales and service customers such as tips from the tech, Car walk throughs and monthly sales special videos.Managed web content for the dealer group, including updating monthly or weekly sales specials on over 14 different websites.Responsible for managing all email communications with customers.
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  • Us Department Of State
    Virtual Intern - Social Media
    Us Department Of State Aug 2011 - Oct 2011
    Helping with Social Media Execution and Video editing.
  • Tcs Translations
    Operations Intern
    Tcs Translations Dec 2010 - Apr 2011
    Us
    Database management, Government Contracting, Security applications
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Elizabeth (Liz) Conn Skills

Social Media Marketing Social Media Marketing Microsoft Office Leadership Website Development Html Online Marketing Web Strategy Editing Customer Service Web Content Management Web Development Event Planning Event Management Webmaster Services Social Networking Adobe Software Spanish Social Media Development Website Management Wikis Blogging Software Strategic Planning Account Management Management Strategy Sales Team Building Video Editing Blog Management

Elizabeth (Liz) Conn Education Details

  • George Mason University
    George Mason University
    Information Systems And Database Management

Frequently Asked Questions about Elizabeth (Liz) Conn

What company does Elizabeth (Liz) Conn work for?

Elizabeth (Liz) Conn works for Sayari | Global Company Ownership Data

What is Elizabeth (Liz) Conn's role at the current company?

Elizabeth (Liz) Conn's current role is Marketing Leader.

What is Elizabeth (Liz) Conn's email address?

Elizabeth (Liz) Conn's email address is ec****@****ics.com

What is Elizabeth (Liz) Conn's direct phone number?

Elizabeth (Liz) Conn's direct phone number is +170356*****

What schools did Elizabeth (Liz) Conn attend?

Elizabeth (Liz) Conn attended George Mason University.

What are some of Elizabeth (Liz) Conn's interests?

Elizabeth (Liz) Conn has interest in Football, New Technology, Skiing, Social Media, Art, Hiking.

What skills is Elizabeth (Liz) Conn known for?

Elizabeth (Liz) Conn has skills like Social Media Marketing, Social Media, Marketing, Microsoft Office, Leadership, Website Development, Html, Online Marketing, Web Strategy, Editing, Customer Service, Web Content Management.

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