Vice President, Marketing
Current- Driving revenue growth from 12M to 26M in ARR in 2022, with 33% of new revenue sourced by marketing by increasing MQLs +144% from CY2021 to CY 2022, and 270% Q1 2022 to Q1 2023; and increasing pipeline sourced from marketing from $5.8M (CY 2021) to $13.5M (CY 2022).- Doubled marketing sourced revenue in the first year, from $1.05M, to $2.5M; continuing the upward trend into 2023 by doubling revenue in Q1 2023 in comparison to Q1 2022. - Hired a team of high performing marketing professionals, including Director of Content and Brand; Senior Director of Product Marketing, Director of Marketing Ops, and their direct reports; 80% of hires came from my own network. - Redesigned corporate website, including a full revamp of corporate and brand messaging and value propositions.- Launching press strategy, and accomplishing +103% increase in share of voice, and 3 large press mentions in the New York Times and Washington Post. - Managing a budget of $2.3M in campaign spend, increasing affiliate marketing, and optimizing to hit revenue goals.
