- Fractional Director of Events- Helping companies design effective marketing programs to drive demand, build pipeline and grow brand awareness with a customer obsessed approach - Email for current availability

- Develop inaugural event strategy including owned and third partyevents in person and online, Resulting in over 40 brandexperiences in 2022 - 400% YoY increase.- Work the full stack of the role - driving high-level strategy, whilstgetting my hands dirty with booth setup and other logistics on theroad or online.- Drive cross-functional communication to create accountabilitypractices, inclusive of alignment with Executive leadership tocreate and deliver integrated corporate events and experiencesthat deliver business outcomes- Develop and operationalize event performance metrics andprovide executive reports- Establish repeatable processes, templates and standards foroperation

- Develop KPI’s for sales, marketing, and executive leadership to drivesuccessful event production, messaging, and marketing plans.- Establish and execute Tanium events strategy for national sponsorships,annual user conference, Converge, for Fortune 1000 customers, Customer AdvisoryBoard, Executive Briefing Center, and Tanium-hosted events.- Pivot 2020 physical event plan to 100% virtual due to COVID, resulting indouble digit growth in event attendees and sales pipeline.- Drive brand awareness, prospect interest, and customer engagementthroughout every event and marketing activity.- Operational leader who regularly identifies and implements efficiencies andprocesses improvements across the marketing department.- Steer creative approach for events including show-related materials, boothdesign, giveaways, etc.- Track, monitor, and evaluate event success criteria based on quantitativeand qualitative data and continually manage against goal

- Interim lead for annual user conference attracting 25,000 attendees to the event in Nashville.

- Design global expansion event strategy for new country launches.- Lead event commercialization of new product launch for Spotless line.

- Develop and sell through brand messaging, positioning and key attributes for new and existing brands. - Execute yearly marketing strategy for CBSi brands including thought leadership opportunities, tradeshows, experiential activations, and paid media campaigns. - Manage strategy and execution for live experiences at key industry tradeshows.- Build sales enablement programs that drive best in class client experiences at B2B events throughout the year. - Work with creative team to build live event brand experiences, with fresh and unexpected tactics. - Manage agency and outside vendors in strategy, design and execution of all live events.- Define, measure and report on how programs are meeting business goals.

- Manage rockstar team of event managers in San Francisco and Santa Barbara.- Work with key stakeholders to develop annual strategic plans for tradeshows, webinars & field events.- Negotiate contracts and maintain relationships with strategic and preferred vendors.- Develop and execute individual marketing plans for each event to create a memorable experience, maximize ROI and meet internal stakeholder objectives.- Build best practices, standardized project management processes, and effective internal communication.- Develop measurement/KPI reporting and track event ROI.

- Manage promotions end-to-end, including developing campaign strategy, developing and presenting creative briefs, evaluating creative options, establishing and reporting on metrics for success.- Work with cross functional teams and stakeholders to facilitate creative concepting and feedback for launch campaigns, sales collateral and event materials. - Team lead for CNET presence as official media outlet for annual CES tradeshow as well as leading the live event at annual interactive conference, SXSW- Execute and manage promotions to build brands through on-site and partner channels.- Ensure brand consistency in communications and collateral to comply with and support corporate branding efforts internally and externally.

Build and manage brand development campaigns that clearly articulate strategies, business requirements, resource needs, responsibilities, development schedules, key milestones, deliverables and measurements of success.