Liz Deforest Email & Phone Number

Sacramento, California, United States

Messaging, launch and sustained visibility strategy and execution for the first platform to give employees the access and control to build their own benefits portfolios.

Sacramento, California, United States

I joined the Bliss health care team one year after its founding and eventually co-led a practice managing 10-15 clients and $6.8 million in business. I collaborated directly with C-suite leaders and marketing departments to:* define brand identities and white space for messaging* uncover new insights and thought leadership in everyday work* create integrated communications strategies* nurture executive visibility through social media and public relations* ghostwrite multimedia content for owned channels such as blogs and websites* oversee multimedia content creation informed by data analytics* secure bylines and commentary in top-tier business and trade news outlets* otherwise build and execute external communications strategies across the complex business of health

New York City And Northern California

Helping professional services, financial services and health care organizations disseminate their everyday activities as thought leadership via owned websites, earned media and podiums, and social channels. My clients have focused on:- Strategic and operational consulting for health care providers and retailers- Pharmacy benefit management- Population health and social determinant data analysis- Debt financing for hospitals and nursing homes- Medicare Advantage programming for commercial payers and provider-sponsored health plans- Medical device manufacturing and clinical performance- Leadership and talent management for Fortune 500 companies- Human resources regulatory compliance for very small businesses- Back office technology for investment fund managers

Columbus, Ohio Area

At Lancaster Pollard (now Lument), I built a national public relations platform for three affiliated companies providing financing and investment advisory services to health care and affordable housing providers and to nonprofit charitable institutions.* Wrote, designed and distributed a 15,000-subscriber quarterly newsletter and built it into a resource sought out by trade associations and federal agencies. * Developed and pitched to a list of over 500 media and trade outlets with lead times from a few hours to over a year. * Secured podiums at HFMA Annual National Institute, LeadingAge, the NIC, state trade association chapters, etc. Supported attendance at 40+ trade events annually. * Placed content with The Wall Street Journal, peer-reviewed trade magazines, local newspapers, The Bond Buyer, and federal newsletters.* Remotely coordinated annual wine and dine events for 100+ attendees.* Provided internal training on media relations and company-adopted technologies, including CRM, SharePoint, webinars, etc.

Charlottesville, Virginia Area

*Covered a city of 40,000 with a $100m budget.*Earned the trust of myriad sources to find and explain stories on government, daily life, environment, poverty, development, etc.*Virginia Press Association award

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