As the new owner of Organic Crew (OC), a luxury organic apparel brand, my vision is to continue growing and innovating OC sustainably and ethically.Organic Crew was launched in 2016, in response to a need for more sustainable and ethical choices in fashion that doesn't compromise on quality and the philosophy is based on the production of luxurious designs, without compromising on people or the planet.This brand has carved out a strong niche and is part of a consumer led movement that seeks to address concerns around environment, excess consumption and responsible, ethical manufacture.It’s a privilege to be the new custodian for this beautiful brand and I take this responsibility seriously. I’m excited to be a part of OC's next chapter of growth. The core range is made up of organic cotton basics. From our best-selling organic briefs to cosy crew sweaters and lounge pants, soft and relaxed pyjamas to classic boyfriend tees, all in a range of core and highlight colours. Organic Crew has something to offer every discerning woman.Right now, I’m in the throes of stabilising the brand, replenishing the core range and refreshing the website, but, rest assure, we're working behind the scenes on some exciting projects incorporating newness and innovation, sustainably and ethically. I'm on a deep learning curve, which I love. I have a whole lot to learn and hopefully a lot to give too.For a closer look at the Organic Crew range go to www.organiccrew.com.au. You can also find us on Instagram and Facebook.

CMO supports SMEs seeking cost effective strategic marketing expertise without the expense of either a full-time senior marketer or digital marketing agency.Expertise includes LinkedIn strategic growth for service based business, web site updates, content strategy and SEO.

Executive Excellence Coaching supports high-performance CEOs and entrepreneurs seeking their highest professional potential through the study and understanding of core mindset principles.If you:-Know there is hidden potential that you haven’t explored yet-You aren't as happy and successful as you would like to be, either personally or professional, and want to rectify it-You thought you'd achieved your limits, so this is news to you, and you want to see if it’s true-You’re still carrying certain limiting beliefs and behaviours that are holding you back from greater results-You feel unhappy or dissatisfied personally even though your career is successful Or, you’re just curious to find out more, please direct message me.

In this roles I was responsible for the strategy, development and implementation of all of the marketing and communication requirements for the business. Scope of role included:- Creation and management of yearly promotional calendar- Continued development of brand strategy and positioning- Development and implementation of all marketing initiatives at a national, state and local level- Manage the seasonal advertising campaigns and catalogues- Ensure consistent brand messaging across all campaigns- Media planning and agency management for all above the line marketing- Oversee the GAZMAN web site to ensure content remains consistent with overall brand positioning and promotional schedule- Work closely with cross-functional teams - Track and analyse sales reports and campaign results to monitor effectiveness and ROI- Manage & mentor the marketing and creative team- Management of GAZMAN's social media presence- Manage annual marketing budget & spend- Prepare and present business cases and seasonal communications strategies

Database EDM production & management, database communications, Ecommerce updates, direct marketing strategy and management, direct marketing budgets, SMS mamagement, social media database communications strategy

My job role at Fusion Retail Brands encompassed the marketing management of 3 brands Mathers (70 stores), Williams (120 stores) and Colorado footwear and 4 ecommerce stores (including a clearance site). I managed a team of up to 8 digital and traditional marketers including visual merchandising, designers, digital and marketing coordinators and a brand manager. My job involved the management and implementation of the annual marketing activity calendars for the 3 footwear brands. The key annual events included Back to School, Autumn/Winter and Spring/Summer launches. These events included various media such as TVC, catalogues, radio, EDMs, digital marketing, store VM and POS, local area marketing and press. Digital strategy of the 4 ecommerce sites included weekly promotions and a minimum of 2 EDMs each per week, content updates, social media strategy and some banner advertising. During my time at Fusion I was involved in the management and design of 3 web sites to a new platform and the implementation of a new loyalty programme based on a points system. I worked closely with the cross functional teams to manage and implement the marketing for the 3 brands. These teams included buying, merchandising, planning, customers service and IS. My greatest achievement at Fusion was to create differentiation between the two major brands Mathers and Williams, by undertaking a rebranding project to define the unique brand proposition and target market for each brand. I also proposed and managed the implementation of a new Williams logo, that gave the brand a new contemporary look and feel, without losing the brand's essence and identity to its current customer base.

Throughout my time at Kathmandu I was fortunate enough to work on many and varied projects. These include preparing a sustainability business case for review, managing the Kathmandu Adventure Series, proposing and tendering for a PR Agency, building the sponsorship strategy recommendations and managing the digital design agency. My core role was the management and implementation of the marketing activity calendar for Australia and New Zealand. This included the media management and campaign implementation of the key promotional events. Media included TVC, radio, DM, catalogue, press and outdoor.Each promotional event also included strategic communications in the form of catalogues, flyers and EDMs to the member database.I was responsible for managing the substantial communications budget and the cost negotiations with media and design agencies and the various suppliers.Throughout my time with Kathmandu I managed a team of up to 4 marketers.

Working for Marks & Spencer (M&S) as one of the 12 Marketing Managers was an incredible experience. I feel extremely fortunate to have been mentored by, as well as worked alongside, some of the most accomplished marketers and graphic design talents in London. During my time at M&S I relearnt the role of a Marketing Manager. I learnt about marketing structure, processes, cross-functional management, team management and most of all how to navigate your way through an enormous retail giant to ensure you get the job done successfully, not to mention on time and on budget. I first came into M&S doing what I love best. Hitting the ground running to ensure a major project within the business is launched on time. Having been set the task of launching the new M&S technology department I had to learn quickly and build relationships even quicker. The project required research, strategy and cross functional buy-in before the brief into the design team could even begin. We needed an angle and getting buy-in from marketing, buying, operations and senior management was a task in itself. Seeing the technology department first launch in the Marble Arch store in London, with a dedicated window, gave me a great sense of achievement and satisfaction in my career and belief in my ability as a marketer. Following the launch of M&S Technology I was then given additional departments to manage including beauty, gifting, cards & wrap, gift vouchers and luggage.

Fat Face Clothing was my first experience working for a UK apparel brand. I am still impressed today at the way that they lived and breathe the brand through every touch point throughout the business. Not just the way that they designed and merchandised their stores, their sponsorship strategy or their amazing catalogues shot in exotic locations all over the world, but even their cafeteria and head office had been designed with the brand as the key criteria. There were surf boards as tables, a skate ramp for thinking time and an old VW Van in the reception area. My role was to manage marketing communications and included new product launches, POS, PR, packaging, e-Commerce, advertorials, intranet, seasonal garment label design and production, design briefs, updating the promotional calendar and preparing press releases. I was also set the task of implementing the in-house PR department and training the PR Coordinator on process and execution.

Grad Industries was a boutique Melbourne fashion house that owned four brands including Grab Denim, Endless Spirit, Mink Denim and Earth Angel. Reporting to the Sales and Marketing Director and with 4 direct reports we set about implementing a marketing and sales support strategy for the extensive wholesale network and retail stores.With a limited budget I managed and executed all national and international marketing activities including seasonal launches, re-branding, POS, PR, windows, outdoor, fashion parades, new store launches, VM, web updates, magazine advertising, exhibitions and events.My most memorable achievements at Grab were:-To propose and implement the company name change from Endless Spirit Clothing Company to Grab Industries, which would build corporate identity off the strength of their hero brand.-Project manage the launch of Grab’s first international store in Auckland. -Increased wholesale brand exclusive windows from 5 to 80 in Sydney and Melbourne within a six month period.

Belgravia Formalwear was the largest formalwear franchisor (60) and wholesaler (800) in Australia specialising in men’s formalwear, bridal and bridesmaids gowns for hire and sale. Their brands included Ferrari, Spurling, Roger David and Lords (Myer) Formalwear.This was my first marketing job out of university and I will be forever grateful for the experience and mentoring I received during these first years in my career. Having been taken under the wing of the Sales & Marketing Director, Gerard Ferrari, I was charged with managing and implementing the national marketing communications activity. This included trade and consumer bridal exhibitions, catalogue production, photoshoot planning and execution, magazine advertising, regional TVCs, store POS, external store signage, new web sites, PR, sponsorship, budgets and board presentations.Many of the individuals that I worked alongside at Belgravia Formalwear were truly inspiring people who taught me so much about business and integrity. I have drawn on these learnings continuously throughout my 14 year marketing career.