* Led the design and conceptualization of an innovative platform for account statement verification in the ARL administrative area, resulting in: a 10% reduction in portfolio-related complaints and achieving operational savings of $168 million annually* Conceptualized and executed a complete redesign of the main ARL portal, supported by user research and usability testing* Optimized interfaces for worker and company portals, simplifying complex processes through intuitive design* Designed the first specialized portal for voluntary independent workers at ARL, creating an accessible digital experience focused on their specific needs* Designed a mobile application for trainers who want to generate personalized exercises with AI assistance, based on archetypes constructed by the trainer

• Participated in discovery and analysis sessions to define the product vision and value proposition.• Utilized user-centered design methodologies to identify key user experience opportunities and challenges.• I ensured that essential functionalities and unique features were incorporated into the platform design.• I began the process by creating low-fidelity wireframes, which allowed for rapid exploration of multiple approachesand solutions.• Iterated on the wireframes in collaboration with the team, incorporating feedback and tweaks to improve the overallexperience.• I ensured the final design met usability and accessibility standards, optimizing the experience for different devices andscreen sizes

• Made a direct impact on the main product, benefiting over 2,000 clients by improving user experience and functionalities.• Led a complete redesign of the administrative platform, exponentially enhancing internal workflow and productivity.• Key contributor in the creation of a high-performance payment gateway, significantly improving transaction processes.• Spearheaded interdepartmental workflow processes optimization, enhancing collaboration among backend, frontend, QA, and stakeholders.• Designed an innovative referral and rewards program, boosting platform activity by 30%.• Improved hiring dynamics by creating an intuitive job portal, streamlining recruitment processes.• Played a crucial role in the ideation, research, and design of a high-scalability betting platform, expanding the company’s product offerings.• Revolutionized company-wide operations by establishing a comprehensive documentation culture, facilitating access to key information for all departments.• Enhanced brand consistency and UX by developing a robust, adaptable design system for all products.

• Created compelling advertising pieces to enhance brand visibility and attract potential customers.• Implemented UX writing methodologies to optimize content, improving user engagement and comprehension.• Conducted thorough UX research and user testing to identify user needs and pain points, shaping marketing strategies and enhancing user experience.