Liz Eckert Email & Phone Number

Washington, District Of Columbia, Us

-Lead marketing and communications strategy and execution for a $300 million, top-rated national public charity that provides financial assistance to patients and advocates for healthcare access, equity, and affordability. -Grow the organization's capacity to effectively communicate, advocate, and fundraise. -Serve as the organization's lead communicator and on the executive leadership team, advising on reputation management and communications approach.-Directly responsible for marketing and communications function and work, including public relations, marketing plans, editorial, campaigns, executive communications, digital strategy, media relations, social media, email marketing, advocacy communications, donor communications, patient communications, and event marketing.-Develop brand strategy and positioning for both the PAN Foundation and its strategic initiatives. -Lead a team of nine marketing and communications professionals as well as partners and consultants.

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

In my role as Senior Marketing and Communications Manager, I was an integral member of a small in-house communications team working to position PAN as the leader in charitable patient assistance, grow our supporter base through the development of the first digital fundraising and engagement strategy, and advocate for affordable healthcare.I managed the organization's content and digital marketing strategy, including growing our email marketing and online content offerings, organic and paid social media, website content, and online/native advertising. I also managed a website redesign project and launched panfoundation.org's flagship new property with multiple complex integrations into our enrollment and fundraising systems. Our website attracts over one million visits per year and needed to 1) better serve patients and their families and ensure they could get help fast, 2) increase awareness of key advocacy issues and 3) serve as a platform to attract and engage new and existing donors.I also planned and executed the launch of the first app to alert patients of available financial help for their treatments, earning 5,000 users in its first week, 20,000 in its first year, and 80,000 in three years.

Washington, Dc, Us

I managed all communications initiatives and products for a national network of 30 low- and middle-income countries working toward universal health coverage. These countries were convened through an initiative funded by the Gates Foundation and the World Bank. As part of my role, I worked with senior officials from national health agencies to translate their governments' progress around major health reforms into compelling communications pieces, resulting in raising the profile of the network. I developed and managed all digital communications for the initiative, including website content, research reports, annual report, email and newsletters, and social media channels. I also developed and implemented digital campaigns to highlight the network's contributions to universal health coverage progress and secured speaking opportunities at global conferences and events to position the network as a leading source of universal health coverage knowledge.

Washington, Dc, Us

As part of a three-person communications team at American Councils, a global education nonprofit, I served as a central point of contact for all communications projects for an organization of 400 staff across 30 global offices. I supported the development and execution of the organizational communications and editorial strategy and produced over 20 targeted communications plans for educational programs and initiatives. I developed a unique voice for the organization in the global education field to increase engagement and visibility among key target audiences. During my tenure, our online audience had grown by over 80 percent, average email open rates doubled, and requests to partner or learn how to get involved with the organization's work quadrupled.

Brussels, Be

I created promotional content and presentations to market the Institute’s research, events, and educational courses to its target audiences through their website, email, social media, and advertising channels. I also supported the project management and coordination of a team of writers to create and launch an online course on policy making in the European Union.

Master Of Arts (Ma), Political Communication And Strategy

Bachelor Of Arts (B.A.) - Study Abroad, International Affairs

Bachelor Of Science (B.S.), International Relations, Political Science