Elizabeth Eleko is a serial entrepreneur and business/marketing strategist. She began her career in procurement after completing a degree in International Economics and Finance at Toronto Metropolitan University. You may ask, why Procurement? She was introduced to Procurement by her father who completed a degree in Operations and Supply Chain Management at the University of Liverpool and earned a designation in Supply Chain Management. Since then, Elizabeth has had an innate interest in Supply Chain. She explored this interest during an internship opportunity at Toronto Metropolitan University and went on to earn her designation in Supply Chain Management while working for some well-established companies in Canada. An education in Supply Chain Management allowed her to see various parts of a business, recognize improvement gaps and propose original recommendations. It led to an opportunity to work on a business report for an employer. While working on the report, she realized the need for a marketing strategy to create effective strategies that solve those improvement gaps, so she pursued the Marketing Strategy certificate program at Cornell University. Since then, she has committed her time to solving problems that create value and transform businesses for the better. Specialties: Marketing Strategy, Business Strategy, Social Media Marketing, Brand Strategy and Consulting