I am a journalist by trade, with over 20 years of ICT marketing communications experience. I specialise in taking complex technologies and simplifying them to communicate them to a broader market, focusing on the business benefits rather than the actual technology.I have over the past 20 years worked with several local and multinational brands from a PR, IR and social media perspective, including Microsoft West, East, Central Africa and Indian Ocean Islands; ASUS; Hitachi Data Systems; Aruba Networks; Fernridge Consulting; Intel - PR and Social Media; Neotel ; Cisco; CA Southern Africa; Business Connexion; MSi; StorTech; Blue Label Telecoms; Huge Group and Huge Telecoms; Internet Solutions; Samsung Mobile; Nokia Siemens Networks; Merchants; Itec; 3fifteen; ADATA; Vodafone; Vodacom Business; Aggreko Africa; Footprint Africa Business Solutions; Africonology; SqwidNet; International Data Corporation Sub-Saharan Africa and Nokia Middle East and Africa.My focus is largely on B2B marketing communications, with some consumer experience. I have a passion for technology, therefore I keep a close eye on market trends to stay abreast of technological developments and their impact on business and society.I am the proud owner of niche ICT Communications Consultancy, McD Squared, a marketing, communications, and digital agency specialising in IT, telecommunications, and energy. I launched McD Squared in July 2013 and we focus on providing strategic communications, media relations, marketing advice and social media communications services to niche organisations wanting to build their brand in Africa and the Middle East. As a company, we have always followed a Gig economy approach, focusing on consistent delivery through partnerships with other boutique agencies and freelancers when required. Specialties: IT and Telecommunications public relations; IT and Telecommunications Marketing; IT and Telecommunications Investor Relations; Events; Research; Journalism (broadcast); B2B marketing communications