Roc★Inc.Objective: To create and brand inspiring products with universal appeal.Specialties: brand/product development and management.Rocstar, Inc. was founded by Nikki Coco and Lizé Santana. Nikki holds a Business Administration and Marketing bachelor's degree from Hesser College and has worked in the entertainment industry as a publicist, contributing editor, creative director for magazines and photographic/video producer. Lizé attended Berklee College of Music majoring in Music Business and worked in the Advertising, Product Development and Marketing at Atlantic Records, Tommy Hilfiger public relations in New York and Sony Music Publishing and Sumo Group International in Miami. //
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Founder And CeoRocstar, Inc.Florida, United States -
Founder & CeoRocstar, Inc. Jan 2009 - PresentMiami/Fort Lauderdale Areahttps://rocstar-inc.com/A development, management, and consultancy agency for artists, brands, products. ~ Industries: Music, Fashion, Beauty, Technology, Real Estate, Hospitality ~• Marketing (identity, positioning, strategy, execution).• Media / events relations, campaign execution, such as creating and planning artists’ agenda for tv promo tour, event appearances, leading up to and after product impact release dates.• Publicity and Communication; press releases, biographies, one sheets, press kits, artist media coaching, image styling advising, audience development, community management.• Internet presence (website, eCommerce, social media, news/blogs, SEO, allmusic.com, Wikipedia.org)• Advertising (traditional, digital)• Brand partnerships (artists, personalities with brands and influencers). Briefs, proposals, pitches.• Publishing and distribution (licensing, copyright/trademark registrations, PROs registrations, ISRC codes label registration, SoundExchange, Harry Fox, Spotify, Apple Music)• Endorsement and sponsorships• Visual assets creative direction (photo sessions, videos)Events attended: Grammys, Premios Juventud, Billboard Conferences & Awards, VMAs, Hispanicsize. -
PartnerApex, S.R.L. Oct 2021 - PresentSanto Domingo, Dominican Republichttps://apexrd.com/Event branding, production and rental company. -
General Manager Of MarketingSumo Group International, Llc Aug 2017 - Nov 2019Miami, Florida, United StatesSumo Group International LLC is a Miami based company with global network. Providing production, licensing, concept design, prototyping, logistics, global distribution, marketing and POS displays development for global brands. Beauty Brands: Agatha Ruiz de la Prada, Simply Me Beauty (7-Eleven)• Managing marketing; market trends research, competitive advantage, pricing, promotional strategies and execution, new business leads, budgeting and sales/data reporting. • Visual asset direction and management.• Products photography direction and editing.• Website development (including copytext, content, customization), in Wordpress and Shopify. • Art direction and design for packing, displays, booths for tradeshows. • Social Media content, including copytext and management, influencer Marketing Management. • Press releases, brand briefs, marketing materials (flyers, presentations, booklets).
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Public Relations Event ManagerStrategic Initiatives, Inc. Oct 2005 - Dec 2008Miami, Florida, United States• Created strategic marketing and PR campaigns, including press releases and newsletters, secured top national media in Latin America.• Planned and managed seminars events in Latin America targeting Medium to Large sized family owned and operated companies.• Managing customer relations for Latin American and U.S. Clients (Medium to Large sized Organizations).• Pitching and securing public speaking presentations.• Online presence management, including website, social media profiles, reviews.
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Administration Manager At Sony/Atv Music Publising (Latin Division)Sony Music Entertainment Mar 2002 - Sep 2005Miami, Florida, United StatesManaging the administration of music publishing under the direction of Director and VP of the Latin market division for Sony/ATV Music Publishing. • Sending out and following up with contracts and licenses. • Acquiring worldwide royalties reports; collecting and distributing royalties. • Registration of compositions with PRO's. • Handling counterclaims documentation. -
Producer Of The Singer/Songwriter Night (Weekly Event)The Marlin Hotel Mar 2002 - Feb 2004Miami Beach, Florida, United StatesProduced and hosted weekly Singer/Songwriter events at The Marlin Hotel. Home of The South Beach Studios, founded by Chris Blackwell and Joe Galdo, where top celebrity artists recorded and stayed at. -
Assistant Event ManagerTommy Hilfiger Jan 2001 - Feb 2002New York, New York, United StatesAssisted in Fashion Show events, directly under the direction of Vice President Andy Hilfiger for the Tommy Jeans division.• Managing schedules for model auditions and fittings.• Sending out invites to celebrity list, A-list talents, key industry executives and media outlets.• Managing schedules, flights, hotel bookings. -
Assistant Manager Of Product DevelopmentAtlantic Records Jan 2000 - Jan 2001New York, New York, United StatesAssisted the Product Development & Art departments in project briefs, EPKs, press junkets, all visual assets of artists' products.• Coordinating videos and photo production schedules, booking flights for artists, directors, make-up artists, stylists and other key crew members.• Managing artists visual assets, press kits, artist pitches, presentations, one sheets, and pertinent artists information.• Assisting in brand programs managements, acquiring creative directors’ approvals, asset deliveries, for advertising and promotional materials before sending out to media outlets.• Assisted in other areas as deemed necessary in order to achieve project objectives within approved budgets.
Lizé S. Education Details
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Music Business
Frequently Asked Questions about Lizé S.
What company does Lizé S. work for?
Lizé S. works for Rocstar, Inc.
What is Lizé S.'s role at the current company?
Lizé S.'s current role is Founder and CEO.
What schools did Lizé S. attend?
Lizé S. attended Berklee College Of Music.
Who are Lizé S.'s colleagues?
Lizé S.'s colleagues are Hedia Slimene, Nikki Coco Santana.
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