Liz Fesenmeyer, Mba Email & Phone Number

New York, NY, US

Malvern, PA, US

• Manage omni-channel campaigns through their lifecycle, including strategy development, planning, implementation, assessment, reporting, and optimization
• Forecast, measure, analyze, and report on the impact of demand generation activities on sales pipeline and bookings; report on campaign effectiveness, including both the “what” and the “why;” provide insights and.
• Contribute to the development and implementation of targeting strategies and client journey mapping with the goal of enhancing message relevance, increasing audience engagement, and driving quality leads
• Continuously optimize response and conversion rates by measuring, analyzing, and improving integrated campaign strategies and execution; employ mechanisms such as A/B and multivariate testing (content, email templates.
• Partner closely with the Digital Marketing team on marketing automation and scoring, employing appropriate scoring models as well as lead nurturing and reactivation programs to enhance the performance and effectiveness.
• Partner closely with Product & Solution Marketing leaders to drive demand generation aligned to Go-to-Market Strategy and Plays, including success across Human Capital Management, Student Management, and Business.

Norwalk, Connecticut, US

• Leveraged 6sense platform to identify and track buying signals from identified key accounts and prospects and powered ABM programs and content with the insight uncovered
• Partnered with Marketing team members to leverage and adapt existing Programs, Content, and Brand assets for ABM campaigns, recommended and produced new assets for ABM targets as needed
• Executed ABM tactics including display, mobile geotargeting, digital out of home, paid social, email nurture, and direct mail to identified target accounts
• Allocated program budget across the right mix of channels and tactics, with data-driven and subjective results
• Monitored campaigns and the lead funnel flow and made adjustments to increase program effectiveness, made tactical adjustments to campaigns based on results and integrated learning in overall strategy
• Maintained alignment with the sales team through timely and actionable communications and feedback sessions

Norwalk, Connecticut, US

• Leveraged 6sense platform to identify and track buying signals from identified key accounts and prospects and powered ABM programs and content with the insight uncovered
• Partnered with Marketing team members to leverage and adapt existing Programs, Content, and Brand assets for ABM campaigns, recommended and produced new assets for ABM targets as needed
• Executed ABM tactics including display, mobile geotargeting, digital out of home, paid social, email nurture, and direct mail to identified target accounts
• Allocated program budget across the right mix of channels and tactics, with data-driven and subjective results
• Monitored campaigns and the lead funnel flow and made adjustments to increase program effectiveness, made tactical adjustments to campaigns based on results and integrated learning in overall strategy
• Maintained alignment with the sales team through timely and actionable communications and feedback sessions

Norwalk, Connecticut, US

• Promoted FactSet's Trading & Research solutions
• Managed budget, deployment, and metrics for campaigns
• Directed creative development and defined messaging for a variety of print and digital marketing materials, including brochures, web content, and campaign elements
• Organized and hosted client/prospect events (hospitality, trade shows, online and live meetings)
• Measured and optimized campaign results based on analytics; reported monthly and quarterly on progress
• Integrated thought leadership, curated content, social media, and multimedia in campaigns and promotions

Norwalk, Connecticut, US

• Promoted FactSet's Analytics solutions, including Portfolio Analysis, Risk, Quant, Client Service, and Fixed Income
• Managed budget, deployment, and metrics for campaigns
• Directed creative development and defined messaging for a variety of print and digital marketing materials, including brochures, web content, and campaign elements
• Organized and hosted client/prospect events (hospitality, trade shows, online and live meetings)
• Measured and optimized campaign results based on analytics; reported monthly and quarterly on progress
• Integrated thought leadership, curated content, social media, and multimedia in campaigns and promotions

Norwalk, Connecticut, US

• Continued to maintain all Consultant responsibilities
• Proactively reached out to clients to further streamline existing processes and identify new growth opportunities
• Participated in bi-weekly Senior Consultant Meetings to determine and promote goodwill initiatives to entire Consulting Team

Norwalk, Connecticut, US

• Developed and maintained relationships with over 250 investment professionals at ~30 different asset managers, wealth managers, and plan sponsors in the greater Washington D.C. area representing over $6 million in.
• Created and supported custom portfolio attribution reports, financial and valuation models, equity screens, and automation processes across FactSet’s entire product suite
• Provided onsite consultation and training for portfolio and wealth managers, performance analysts, traders, and others to improve client workflows throughout the investment process
• Served as a mentor and resource for less tenured Consultants to enhance their skillsets

Norwalk, CT, US

• Created and updated job postings on company website and other recruiting sites to secure more applicant responses
• Searched through resumes in company database and on job search websites for recruitment of employees in the technology and media space
• Compiled call lists and cold-called potential candidates to fulfill clients’ job assignments
• Conducted introductory interviews with responsive candidates to increase the number of successful placements

London, England, GB

• Designed and implemented advertisement campaigns on Facebook and Twitter to increase traffic to company website
• Created and updated job postings on company website and other recruiting sites to secure more applicant responses
• Searched through resumes on job search websites for recruitment of employees in the digital media industry
• Assisted in purchases, organization, and overall interior design of new office to create a pleasant work environment

Danbury, CT, US

• Prepared online profiles for 25 surgeons on HealthGrades and Vitals to recruit new patients
• Met with 25 surgeon administrators to teach them how to properly use and update these social media sites
• Updated executive team on progress and illustrated program benefits in weekly staff meetings
• Trained marketing department staff through a multimedia presentation to continue program upon my departure

B.A., Economics

Master Of Business Administration - Mba