Liz Fetchin Email & Phone Number

Pittsburgh, Pa, Us

Greater Pittsburgh Region

Millions of Americans are allergic to at least one of the top 8 food allergens (hence Octo): Dairy, gluten, nuts, tree nuts, fish, shellfish, soy and eggs. I started Octofree to celebrate food allergies by providing beautiful resources that empower people to enjoy safe and delicious meals.Every recipe on Octofree is free of the top 8, and many are also free of other common allergens such as corn, seeds and legumes.

Greater Pittsburgh Area

Elm Ink specializes in marketing and communications support, including organizational and campaign-specific communications planning, brand management and media relations strategy. Hire Elm Ink to:- Create a strategic marketing/communications/PR plan- Execute that plan- Refresh or create a brand, including logo, collateral and web design- Manage publication and collateral creation- Formulate outside of the box strategies to help your business reach its goalsHow we can work together:Depending on the size, deliverables and goals of your project, I will work with you to determine whether it makes sense for me to work on your project as a single contributor or to build and lead a team of my most trusted collaborators (graphic designers, web developers, market researchers, etc.) Supplier Diversity:Elm Ink is certified as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC), the nation's largest third-party certifier of businesses owned and operated by women in the U.S. I recognize the commitment to supplier diversity embraced by many companies today, and can add diversity to your supply chain.Client List: - Pittsburgh Opera- Chatham University - Eden Hall Campus- Mattress Factory- Tree Pittsburgh- Fourth Economy- 412 Food Rescue- IQ Escape- Red House Communications- Westmoreland Museum of American Art- The Partnership in Education- Phipps Conservatory and Botanical Gardens- Cia's Jewelery

Greater Pittsburgh Area

• Produced new brand standards that are now adopted company-wide. Conducted market research, led discovery and brainstorming meetings with senior staff, led design team and oversaw production of brand book.• Oversees creation of new collateral and signage, ensuring that every public-facing piece of communication adheres to brand in objective, tone and design.• Directing production of new, responsive design website and e-newsletter package that adheres to brand standards (currently in process).• Oversees social network, press outreach and e-newsletter strategies, ensuring that messages reflect brand and mission.• Crafts media plans and pitches in order to garner national media placements including national coverage in Food and Wine, The Washington Post, National Geographic Traveler, Huffington Post, Organic Gardening and Grist.• Speaks annually at American Public Gardens Association annual conference to industry leaders on topics such as brand creation and management.• Provides media training for staff, board members and partner organizations.• Directed Corpse Flower campaign in 2013 that drew more than 12,000 visitors in two days, an all-time record for the 120-year-old organization, and secured celebrity endorsement from “Night of the Living Dead” director George A. Romero, for whom the flower was named.• Initiates and manages more than 20 strategic cross-collaborations per year with organizations including Jamie Oliver Food Revolution, One Young World, Green Building Alliance, Pittsburgh Ballet Theatre, Wigle Whiskey, and Visit Pittsburgh.• Works with visitor services and membership to implement strategic plan, surpassing goals year over year by more than 15 percent.• Oversees team of four talented marketing professionals, ensuring that strategic goals are met or exceeded.• Writes RFPs, finalizes contracts and serves as main point of contact with creative, PR, market research and interactive firms.• Manages $550,000 annual marketing budget.

Greater Philadelphia Area

Led efforts to recruit garden marketing professionals across the country to craft meaningful presentation materials for annual conference. Participated in vetting process and program selection, coordinating with APGA leaders to finalize programming.

Greater Pittsburgh Area

Led monthly meetings for group of One Young World ambassadors dedicated to improving food access and education in the Pittsburgh region inspired by celebrity chef Jamie Oliver’s national campaign. Coordinated with Jamie Oliver’s team in London to ensure that all communications adhered to brand standards, led presentations to community stakeholders and conceptualized and led efforts on the 10,000 Tables campaign, which challenges families to create at least one meal per week to enjoy together as a family without the distraction of screen time.

Conceptualized, managed and edited monthly magazine departments and feature stories including "Best Restaurants," "Best of Pittsburgh," "Nightlife" and the annual "City Guide" issue. Wrote, produced and designed "Eat Street," a weekly food-themed e-newsletter.

As assistant editor, I oversaw the fact-checking process for all Pittsburgh Magazine publications. I also hired and managed editorial interns and entered all fact-checking changes. I maintained and updated dining listings and edited the "Feedback" and “On Air” departments.During this time, I participated in marketing workshops to create a new branding campaign for WQED Multimedia (result: “WQED Changes Lives” campaign) and helped to plan the annual “40 Under 40” feature story and event.

I fact-checked editorial copy and wrote a monthly "Special Events" column for the Arts + Leisure department. I also calculated and entered newsstand allotments and researched circulation statistics.I assisted with the organization of special events and attended circulation-driven events to distribute magazines and sell subscriptions.

I wrote feature stories, attended photo shoots and worked with designers to conceptualize layout for publication.

I fact-checked and proofread copy for all Pittsburgh Magazine publications, assisted the fashion editor at photo shoots and attended editorial meetings.

My responsibilities included writing, editing and designing a 16-page Ohio University School of Dance alumni newsletter. I also handled publicity for all Ohio University School of Dance events and wrote and distributed press releases and radio spots.