Liz Fitzpatrick Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

• Lead Account Manager of Southeast Toyota Distributor’s Regional Fixed Operations Agency of Record since launch in March 2020, generating $2.1 million in annual revenue • Oversee omnichannel strategy that consists of email, paid social, and paid search • Manage creative process from content planning, brief writing, production and development, to deployment • Present and deliver monthly performance results to client as well as Quarterly Business Reviews• Work across client, technology, creative and agency teams to build relationships, manage project deliverables and achieve results• Manage the accounts of 14 Toyota dealerships in the Southeast Region who participate in the DSplus OneVoice program that consists of automated email, paid social ads, and direct mail through their DSplus platform

Chicago, Il

• Generated $2.9 million in annual revenue for the Oregon, California and New York regions of the Toyota Dealer Association through effective email marketing programs focused on attracting new customers • Evaluate performance results and provide full report to Saatchi, Toyota Motor Sales, and Board of Directors on a monthly, quarterly, and yearly basis. Continuously refine strategy and tactics based on results and client feedback• Work directly with DSplus senior leadership to evolve the DSplus regional strategy for 2020• Leading the relationship with Outsell, our technology partner, to uncover new data sources that will allow us to expand our capabilities to target current customers and leads • Managed the accounts of 12 Toyota dealerships in the Southeast Region who participated in the DSplus OneVoice program that consisted of automated email and paid social ads through each dealership’s DSplus platform

Chicago, Il

• Worked with the product development team at Outsell to launch the new 5.0 platform and teach the internal team and clients. Collaborated closely with the development team on how to evolve the product based on customer experience and feedback • Created the launch strategy for the 5.0 platform and developed marketing assets for clients, as well as trained the Account team on how to use and sell the platform • Acted as the project manager and liaison between the DSplus creative team and Outsell to brand the platform • Launched and managed the New York Lease Retention Pilot program for 113 Toyota dealerships. Developed the digital communication strategy, compiled marketing assets to educate each dealership about the program, and consulted the clients how to maximize the platform to increase the lease retention rate on Toyota vehicles• Maintained relationships with over 50 Toyota dealerships in the New York region on the DSplus Artificial Intelligence email marketing program. Ensured dealership data was up to date, provided monthly reporting and consultative insights into their digital performance, and pitched new products to grow business and provided clients with products to meet their business objectives

Chicago, Il

• Became an expert on each DSplus product and learned how to effectively communicate products to clients and turn insights into actionable items• Collaborate with creative team and project managers to ensure clients’ creative direction is properly executed for the dealerships customized articles in the monthly newsletter• Supported Account Supervisor and Account Executive by preparing presentations for client meetings focused on program enhancements and performance results on a monthly, quarterly, and yearly basis

Oak Brook, Il