I’m a culture changer. A go-beneath-the-surface research leader called in to instill customer centricity into a product organization. A process builder at the core, I’m happy and having fun in a spreadsheet (or Jira) to create the right process for not just another pretty report, but a way to do things differently at scale for customer delight and bottom-and top-line impact. Reputed for transforming mindsets and getting work done, I understand how to research (and train researchers) at the speed of business without sacrificing rigor or quality while keeping customers at the forefront of product design. I’m your:👉🏻 Business-minded insights leader An expert qualitative and quantitative researcher who knows design principles, offering a balanced approach to understanding customer needs and the business context. Fluent in product management, I take user and business perspectives and roll them into a strategy that makes sense to everyone. With results like 7-figure incremental revenue, tripling research output and end-to-end product launches that disrupt new markets.👉🏻 Collaborative partner and strategistSkilled at rallying people and cross-functional teams together across all levels of the business, I translate different perspectives with ease for high-impact work. I reimagined the research services portfolio for a human insight platform, integral to profit turnaround and securing IPO, not to mention skyrocketing efficiency by 50% and customer engagement by 5-10x.👉🏻 Strategic people developerI empower people to do their best work. It’s no cookie-cutter approach. I lead with trust first, then feedback. Following Brenè Brown’s “clear is kind” imperative, I delineate goals and output while providing micro-moments of support tailored to each person’s strengths and weaknesses. From new comprehensive training programs and individual coaching, I’m sought out for ad hoc mentorship and coached 3 staff to advancement from associate to mid-level UXR.And when I’m not leveling up research or the user experience? You can find me jet-setting to my favorite travel spots, trying a new local restaurant, or with my nose in a book.I’m seeking my next opportunity to lead across strategy, UX research or product management. Please reach out to talk shop or about intriguing professional opportunities. Connect with me on LinkedIn or email: LizKF14@gmail.com.