Marketing Director, Affiliate Management expert and data-centric brand passionista. 20 years of cross-functional experience developing integrated marketing, digital media, communication plans, customer acquisition and engagement strategies for Ecommerce companies and the digitally-driven agencies that power them. Equal parts business and creative, I specialize in web usability, sales funnels, conversion rate optimization, marketing communications & KPI analysis across the digital spectrum. Always on-budget, on-brand & on-target. Geeks out over: font styles, storyboards, how many clicks it takes a customer to get from "cool brand" to "show me the money", analytics, brand personas and buyer psychology. Experience in website redesign and e-commerce re-platforming, tech integration, media buying & campaign planning for brands of all sizes. Expert level traffic & lead generation skills, art direction & copy writing + email, social, display media, re-targeting and mobile.---Liz has been recognized & nominated for performance marketing awards, including Best New Affiliate Manager, Best Affiliate Manager, Best New OPM, Best OPM & Most Improved Affiliate program.Passionate about education & advocacy as the digital media industry continues to evolve, Liz has spoken on panels and led seminars at various industry conferences including Affiliate Summit and DX3 Canada. She's had her articles published at MerchantABCS.com, itsaWAHMthing.com and FeedFront magazine. She's also been featured on internet talk shows like Internet Marketing LIVE, Affiliate Buzz and on WebMaster Radio, speaking about digital marketing and affiliate marketing.Liz founded and lead the Toronto Affiliate Marketing Meetup community in 2011 which eventually became the Affiliate Summit Toronto Chapter. Throughout 2011-2012, Liz volunteered her time and expertise in PR and event planning by organizing and hosting monthly meetings and events in both Toronto and Niagara Falls, growing the group's grassroots membership to over 100 local members in less than a year and bringing advertisers, publishers & agencies together for networking, masterminding, learning opportunities & discussion.
Listed skills include Online Marketing, Social Media Marketing, Digital Marketing, E Commerce, and 46 others.