Liz Gazer Email & Phone Number

Aurora, On, Ca

Canada

Specialized in building, nurturing and growing customer acquisition and lead generation channels under the IPG/MediaBrands family of companies. Serving the needs of incredible brands including Whirlpool KitchenAid, Voila.ca (Sobeys, Farm Boy, Longo's, IGA, Safeway and more), The Royal Canadian Mint, and NorthCover.ca to name a few. Removing silos, unifying marketing channels and smashing barriers to client success, one brand at a time!Achievements: -Grew affiliate business 300% in first year-Recruited/Activated strategic partner mix for a grocery giant resulting in 38% increase to overall orders, 29% increase to overall revenue paired with a 47% decrease to cost. -Built out an exciting CPA-led earnings structure to drive more performance from upper and mid-funnel partners while maximizing results of lower-funnel partners and negotiated enhanced visibility in niche audiences new to service-Spearheaded strategy to grow performance from a 115-year old collectibles brand, breathing new life into its then-stagnant affiliate program. Optimized the affiliate offer, worked with design team to develop new stronger brand positioning and aligned channel strategy with marketing mix to bridge gaps in customer experience to maximize conversion and revenue. Visits increased 45%, orders 350% and revenue 140% while cutting costs by 40%. -Developed a go-to-market strategy for an established overseas financial services company expanding into the Canadian market, competing against the big 5 banks. Positioned brand as one of the most rewarding affiliate marketing opportunities in Canada's fintech scene. Successfully cemented partnerships with many of Canada's highest traffic, best rated finance apps and websites in the country before the program even launched.-Successfully developed, pitched and presented an affiliate marketing strategy for a long-established, well-loved appliance brand, winning their business along with 2 of their sister brands

Toronto & Worldwide

Online Marketing & Consulting Services:-Full-Stack Multi-Channel Marketing, Integrated Digital Strategy (B2C, D2C, B2B)-Affiliate Channel Strategy & Management (CPA, CPL, PPI)-Paid & Programmatic Strategy (Search, Re-targeting) (CPC, CPI, CPM)-Social Media Strategy (Engagement, Loyalty, Community)-Email Marketing Strategy (Offers, Engagement, Loyalty, Re-marketing)-SEO, Content Strategy-Marketing Communications, Content Development, Art Direction, Copywriting/Editing-Vendor Management-Budget Management-UX/UI, App/Site Usability Review/Analysis-Conversation Rate Optimization, Sales Funnels (Audit/Review, Strategic Recommendations) -Brand strategy, Marketing strategy, Campaign Strategy-Web Design/Development Strategy-E-Commerce Re-platforming & Tech Integration ProjectsAffiliate Management Services Include: -Full management of your affiliate program from start to finish-Part time consulting services that help turn underperforming programs into winning revenue channels for small, medium or large sized e-commerce businesses -Short or long term program management training sessions for in-house, client-side Affiliate Managers (topics include recruitment, activation, maintenance & growth)Contact us to discuss your needs.

Toronto, Ontario, Canada

Responsible for steering the performance marketing channel growth of several ecommerce brands across a variety of verticals including home furnishings & decor, automotive & marine, gifts, industrial supply and more. Proudly managing programs for amazing brands like TilePix.com, Mozzafiato.com, CrystalClearMemories.com, Homary.com, EManualOnline.com, SealSkinCovers.com, Linguix.com and more.

Toronto, Canada Area

-Leveraged relationships with targeted influencers, content producers and online publishers to increase market share for Ecommerce brands-Contributed to significantly increased rate of new client conversion from inquiry to signed contract during historically slowest quarter, by consulting on improvements to agency business development strategy-Improved performance review process and analysis methods to better meet client needs and expectations-Enhanced drip marketing campaign formulas to increase recruitment response, activation and engagement in joined partners-Developed cost-effective digital marketing campaigns and web-based sales strategies to improve brand positioning in key demographics and drive more sales from new customers on a Cost-Per-Acquisition model-Developed tailored marketing communications and custom campaign creative for more views, more click-throughs, more conversions. -Managed brands included: Sears PartsDirect, Sears Appliance Repair, Takl Home Services, Capsul Jewelry, Herbal Dynamics Beauty, LiveFeather.com, TheSpanishSandalCo.com, Previnex.com, Eckler's Automotive, Serenity Health & Home Decor and more

Mississauga, Ontario

INTEGRATED MULTI-CHANNEL MARKETING AND ADVERTISINGPlan integrated marketing strategies for eCommerce clients to meet all business objectives. Lead strategy through execution of all campaigns. Track, analyze and optimize budgets, P&L and ROI.* Developed native advertising strategy for Philadelphia Magazine; 621% more page views than estimated. Readers spent 201% more time engaging with content and clicked more often. Reduced bounce rate 90% to 30% as we delivered a more engaged visitor with increased goal conversion.* Developed a 'roadblock' ad campaign with 75% higher CTR vs. PhillyMag's highest average performance for the same media/audience* Developed go-to-market strategy for an advertiser to enter South African market. Secured full page ads in major print publications sent nationwide to health and aesthetics practitioners and trade show sponsorship for same.AFFILIATE MANAGEMENTProject managed from strategic plan to tracking integration, launch and channel marketing initiatives. Manage affiliate recruitment staff and support partners through activation, retention and growth. * Led Affiliate strategy for a heavily regulated medical business facing a variety of complex barriers to growth. Bypassed year 1 projections by 15% setting trend for 100% YoY growth.SEO* Developed a PR and inbound link strategy which increased HREF rank by 86% and Domain Authority by 308%ANALYTICSUse Google Analytics, Doubleclick and TruMeasure to drive intelligent marketing decisions that meet business objectives. CONVERSION RATE OPTIMIZATIONAudit websites for opportunities to improve user experience and sales funnels* Increased conversion by 20% with 42% more orders vs. prior period resulting in 163% sales growth in the month following Hurricanes Harvey/Irma by spearheading a relief fundraiser.MARKETING COMMUNICATIONS / CREATIVE STRATEGY Manage design and copy projects through all phases; consistently outperform engagement & conversion benchmarks

Toronto, Ontario

Role: Responsible for managing/building online business teams (design, coding, marketing, sales/service & fulfillment of web orders). Also responsible for driving revenue growth of the e-commerce web business for both Town Shoes & The Shoe Company, by building traffic, increasing conversion rates and transaction values. Summary: Worked with Order Dynamics and Jesta I.S. to re-platform TheShoeCompany.com's online business and integrate the new eCommerce technology with Town's legacy ERP (inventory system). Relaunched in March 2013 to 300% increase in sales, setting the business in motion to meet its 4 year plan to generate $4MM in online sales. Our team re-built all back end website architecture and completely redesigned the front-end to bridge the gap between in-store customer experience and online one, as well as automated (previously slow, manual) back end order processing and fulfillment systems to get orders to customers, sooner. Objectives:*Develop and implement strategy and tactics to drive growth Provide a world class customer experience from front end through to fulfillment *Responsible for developing and implementing website marketing plans and strategies with the objective to achieve sales growth and profitability goals *Ongoing improvement of Town Shoes/Shoe Company websites to meet growing demands of market and to meet revenue goals*Identify the customer facing features and functionality to ensure a seamless omni-channel experience Responsibilities: *Accountable for ecommerce/website performance *Create and manage online marketing campaigns to drive traffic and revenue *Develop content and ensure timely delivery of promotional emails *Maintain website catalog product data and marketing areas*Supervision of all web content for each of the company's banners (photography, descriptions, details), as well as online service & fulfillment (both in store, special order, and online)

Oakville, Ontario

Audited Affiliate Program; Identified & resolved recurring incidence of fraud, cutting unnecessary annual costs by more than 1500% in first 6 months while working to improve quality of web traffic and sales.Performed competitive analysis to develop unique selling proposition for brand within intended market. Increased awareness/position in key segments. Made strategic recommendations for improving processes/relationships to build loyalty/retention. Relaunched affiliate program around new USP; used integrated marketing mix including sponsorship, tradeshow, print, PR, social media, display and email.Identified disconnect between look/feel of separate affiliate site & that of new brand. Led redesign of all affiliate web content to create fully integrated look/feel to enhance the user experience & better showcase new program offering.Identified high demand/revenue potential for API based white label program. Developed plan to enhance tools, resources and processes to better meet needs of high volume sales partners. Sourced & established relationships with candidates; worked on cross-functional teams to configure new account setups. Performed Account Mgmt. duties to support these relationships.Streamlined processes, reducing strain on administration and enabling more focus for business development and to increase loyalty/sales.Implemented communication strategy for keeping connected to existing affiliates with goal of keeping FN top of mind and well positioned as one of the most lucrative performance based partnership opportunities in the travel affiliate space.

Assisted in identifying/developing Rugman.com brand & positioning with category and marketplace, increased traffic to website along with conversion and AOV consistently year over year. Planned & developed both online and offline advertisements, press releases, marketing plans, communications strategies and more. Performed daily, weekly, monthly, quarterly and annual tracking and analysis of Affiliate marketing channel. Merchandised product for eBay channel (clearance centre).

Business & Marketing

Desktop Publishing

Creative Advertising Diploma Program

Education record

Business & Marketing

Courses toward: -Business Certificate -Marketing Studies Certificate -Marketing Diploma Program