Liz Gerger Email & Phone Number

California, United States

New York City Metropolitan Area

Merchandise design and ideation for Disney's Broadway and off-Broadway theatrical productions

New York, New York, United States

• Pitched original concept art to network producers, garnering stakeholder support for new product lines• Designed and illustrated trend-forward style guides for properties like SpongeBob, Garfield, Yellowstone and MTV resulting in international buy-in from retailers such as H&M, Target, and C&A• Envisioned and composited realistic product mockups to sell-in new collections to selective buyers

New York, New York, United States

• Developed and designed licensed consumer products across multiple categories for US-based Direct-to-Consumer e-commerce sites• Single-handedly assembled a photography team, reducing mockup costs and increasing image quality for e-commerce products• Collaborate with Art Director on trend research, overall product development and retail strategies to establish unique design direction for DTC/R assortments

New York, New York

• Created key art across a global brand portfolio for kid’s & preschool, outpacing competitors 2016–2019 and exceeding sale predictions 60% • Art Directed theatrical poster for PAW Patrol: Mighty Pups, contributing the retail campaign’s REGGIE award • Cultivated trusting relationships with internal teams and external vendors, resulting in key art with nuanced visual storytelling

Greater New York City Area

• Collaborated with the Director on the look of 2020 Cannes Film Festival’s Mary and the Monster, exploring VR as a theatrical entertainment medium • Illustrated concept art for key plot moments, props, and environments, aligning the vision of the Director with the larger Production teams• Designed production logo launch kit, creating a compelling brand presence for audiences from SIGGRAPH to film festivals

Brooklyn, New York

• Created physical character exposition by designing costumes from illustration to stage.• Incorporated feedback from the director and lighting designer to both interpret character arcs and suit the physical staging.• Hunted down and sourced obscure clothing, props, and accessories on a shoestring budget.

New York City, Ny

• Guided licensees to achieve shelf-popping package design, evolving Nickelodeon’s brand presence across multiple lines of business • Directly contributed pitch art for costumes and toys for sizzle reels that garnered buy-in from partners like Walmart, Sephora, and Party City • Oversaw daily licensee feedback, managing multiple project timelines to ensure deliverables were completed on time and under budget

Woobridge, Nj

• Collaborated with Art Director to develop brand guides for business to business promotional materials.• Photographed, retouched, and composited product images for various print & digital ads.• Pitched and edited a short video promo series, which timed percussive instrumentals with day in the life footage of a master pastry chef.

Brooklyn, Ny

• Worked with Director to composite vintage Polaroids for use in Cinema 4D before the mass availability of parallax technology.

Doylestown, Pa

• Designed custom small business ads for web and print.• Assisted in studio photography & photoshop retouching.• Shot & Edited campaign video content for local government candidate.

• Directly contributed iTunes cover art designs, working closely with off-air design team to ensure reinforcement of both IP brands and the Nickelodeon brand at large.• Designed DVD covers for priority properties. • Conducted reference research and sources assets for Senior Designers.• Contributed to brainstorms and creative meetings.

Ewing, Nj

- Designed collateral for campus Theatre & Student Government- Publicist for campus Theatre- Produced and coordinated student productions

Bucks County, Pennsylvania, United States

• Performed as a costumed princess character/party hostess who sang, told stories, and face painted• Managed up to 25 children ages 3-11 in party settings through multiple activities• Organized costumes and transport for party events, assisting CEO in daily tasks

New York, Ny

Designed brochure & e-blasts

Philadelphia

- Filmed and edited promotional video- Designed show posters- photographed workshops

Philadelphia

• Theatre Alliance casting arbiter• Suggested actors for specific roles based on comedic timing, stage presence, and vocal ability • Assisted Set & Lighting Design for 2011-2012 Season• Managed 2011-2012 Season Auditions

Doylestown, Pa

• Designed and provided photographs for a brand promo brochure.• Illustrated custom pieces for medical company design project.• Attended and contributed to creative meetings for new assignments and pitches.

Master Of Fine Arts - Mfa, Visual Development, 3.85

This MFA Visual Development program equips artists with a comprehensive toolbox including Storyboard Art, Character Design.

Continued Studies, Costume Design

Bachelor Of Fine Arts (Bfa), Digital Arts, Cum Laude

Activities and Societies: TCNJ Musical Theatre ACT TheatreDigital Arts Major, TV & Film Minor • Story boarding • Film Editing • Conceptual.