Liz (Goshert) Mcgowan Email & Phone Number

Mishawaka, IN, US

Responsible for leading and executing initiatives that boost brand visibility and recognition across multiple channels, including advertising, public relations, social media, and events. This role involves close collaboration with sales, programming, and other departments to align marketing strategies with the company's overarching objectives.

Mishawaka, IN, US

Coordinate all stations promotions, contests, and events so that they run in an efficient, safe, and profitable manner. Execute sponsorships and generate revenue from promotions and events.Use marketing expertise in guiding and brainstorming efficient execution using all forms of on-air, interactive and digital media. Organize all station appearances in.

- Responsible for overall marketing strategy and execution of plans for the Lerner, Gateway Mile (SoMa) and Friends of The Lerner brands together with downtown events and Lerner shows as requested. Including plan specific and overall analysis of the effectiveness marketing efforts and results across all areas of responsibility- Researching and evaluating.

Atlanta, Georgia, US

-Responsible for the implementation of promotions and events across all Cox Media Group Ohio platforms including WHIO-TV, WHIO-AM/FM, WHKO-FM, WZLR-FM, Dayton.com, and Dayton Daily News.-Conceived and initiated WHKO-FM’s Country Bands Together Concert, which is now an annual event that benefits Dayton Children’s Hospital. -Design and produce annual awards.

Notre Dame, IN, US

Responsible for assisting the Legends General Manager of Facility and Programs, as well as the Catering and Events Manager, in overseeing the daily operations of Legends of Notre Dame (a restaurant, ale house pub, and all-ages concert and nightclub venue on the Notre Dame campus), including coordinating programs, special events, and activities..

Built and maintained our mobile marketing campaign, which resulted in a database growth of more than 9,000 people in two months.Managed content creation for the station’s website. Created, organized, and executed the Rock on the River and Big Ticket concert series, which grew into annual events drawing more than 10,000 people at each event.Produced a.

New York, NY, US

Developed, evaluated, and implemented promotional events for the radio cluster. Executed all aspects of promotions, including logistics, personnel assignments, and staging. Organized administration of station promotions including all record keeping, filing, budgeting, analytical reports, and developing of collateral materials and other publications..