Liz Grampp Email & Phone Number

Los Angeles, California, United States

Leadership of the in-house PR, Social-Influencer and Media Strategy teams. Creating integrated marketing campaigns across the Moose portfolio.

Los Angeles, California, United States

Los Angeles Metropolitan Area

Leading brand & product marketing, retail marketing, and media activation with the US market. Brands include Little Live Pets, Shopkins, Squeakee and more across Girls fashion doll, collectibles and Youth Electronics categories.

Santa Monica, CA

Create a new brand franchise marketing and communications role at Zag animation studio. Develop original IP into global franchises across the company's animation portfolio to extend storytelling beyond content into product and experiences. Manage brand strategy across multi-platform engagement, including social media, partnerships, retail and experiences..

El Segundo, California

Brand Management across the Bandai portfolio leading US and European strategic initiatives. Reporting directly to the CMO, leading marketing and media strategy to globalize and westernize the Japan based company.Highlights:First woman to lead the global Power Rangers brand, generating $75M in sales, 30% increase vs 2016 and achieving #3 US Boys Action.

El Segundo, CA

Leading global brand strategy for Power Rangers and a portfolio of brands.

El Segundo

Lead all national marketing efforts for Barbie within USA. Responsibilities include marketing & media strategy, strategic business planning, P&L management, customer relationships. Lead the Barbie marketing team and the Barbie Business Unit Team, a cross functional group of Sales, Marketing, Finance.Highlights: 2015 Be Super Campaign, 2014 Campaign.

El Segundo, CA

Global Brand Management accross the Friends & Family portfolio, including:PictionaryApples to ApplesScrabble (Mattel property excludes North America)Blokus, Mad Gab, Pass the Popcorn, BezzerwizzerResponsibilities include strategic business planning, P&L management, licensing acquisition and relationship development, product development, brand DNA and.

Responsibilities include strategic business planning, P&L management, licensing acquisition and relationship development, direct to consumer catalog and website, retail distribution strategy, product development, leading marketing campaigns, events and media supportWorld-Wide management of $60 million dollar portfolio across multiple channels of.

Responsibilities included developing and executing a relaunch strategy repositioning the brand from Barbie Collectibles to Barbie Collector Launched rebranding of Barbie Collector including new distribution strategy, new packaging communication and design, new product direction and expanded distribution to new outlets Key spokesperson for PR opportunities..

Responsibilities included integrating Timeless Treasures celebrity dolls into Barbie Collectibles, product development, driving production and product launch within budget and time constraints. National Barbie doll Collectors Convention, Mattel Chairperson, managing promotional budget of $100,000 and an on-site staff of 15.

Responsibilities included execution of marketing strategy and product development for over 50 skus. Key presenter at International Toy Fair, including Today Show appearance for launch of "Miracle Baby"

One of two undergraduates in the country selected for prestigious brand management training program with a fast track promotion to brand management at Nestle headquarters. Responsibilities included a competitive analysis and launch of the peristaltic cheese machine, an industry revolution in clean, safe nacho cheese service.