Liz Grampp Email & Phone Number

Los Angeles, California, United States

Leadership of the in-house PR, Social-Influencer and Media Strategy teams. Creating integrated marketing campaigns across the Moose portfolio.

Los Angeles, California, United States

Los Angeles Metropolitan Area

Leading brand & product marketing, retail marketing, and media activation with the US market. Brands include Little Live Pets, Shopkins, Squeakee and more across Girls fashion doll, collectibles and Youth Electronics categories.

Santa Monica, Ca

Create a new brand franchise marketing and communications role at Zag animation studio. Develop original IP into global franchises across the company's animation portfolio to extend storytelling beyond content into product and experiences. Manage brand strategy across multi-platform engagement, including social media, partnerships, retail and experiences. Develop Zag's corporate identity and lead communications in thought leadership opportunities for key Zag executives, raising Zag's company profile and defining impactful consumer press moments for content titles. Identify new brand expression in style guides, packaging, marketing materials to maximize extension opportunities. Key Areas of Responsibility:Franchise Brand DevelopmentContent Marketing Corporate CommunicationsMedia & PR Across Owned, Earned & PaidAgency Management

El Segundo, California

Brand Management across the Bandai portfolio leading US and European strategic initiatives. Reporting directly to the CMO, leading marketing and media strategy to globalize and westernize the Japan based company.Highlights:First woman to lead the global Power Rangers brand, generating $75M in sales, 30% increase vs 2016 and achieving #3 US Boys Action BrandCreated new media strategy improving Bandai’s reach. Conducted agency audit, media evaluation. Selected new media strategy agency and introduced new media mix model balancing TV, Digital and new media techniques such as Samsung technology. Owned $10M marketing budget

El Segundo, Ca

Leading global brand strategy for Power Rangers and a portfolio of brands.

El Segundo

Lead all national marketing efforts for Barbie within USA. Responsibilities include marketing & media strategy, strategic business planning, P&L management, customer relationships. Lead the Barbie marketing team and the Barbie Business Unit Team, a cross functional group of Sales, Marketing, Finance.Highlights: 2015 Be Super Campaign, 2014 Campaign Anything is Possible; Barbie Sports Illustrated Partnership & #unapologetic Social Campaign. Barbie 50th Anniversary Campaign.

El Segundo, Ca

Global Brand Management accross the Friends & Family portfolio, including:PictionaryApples to ApplesScrabble (Mattel property excludes North America)Blokus, Mad Gab, Pass the Popcorn, BezzerwizzerResponsibilities include strategic business planning, P&L management, licensing acquisition and relationship development, product development, brand DNA and positioning, global brand campaigns, strategic global growth initiatives by market typeGlobal Campaign Highlights:Scrabble "Tile Head" Campaign (Pereira O'Dell)Scrabble re-launch, leading development of new brand identity and refining the Scrabble positioning. Executed accross product strategy, new packaging, global communications campaign.

Responsibilities include strategic business planning, P&L management, licensing acquisition and relationship development, direct to consumer catalog and website, retail distribution strategy, product development, leading marketing campaigns, events and media supportWorld-Wide management of $60 million dollar portfolio across multiple channels of distribution including Direct Mail, Mass, & Specialty, with $3 million dollar promotional budgetManagement of over 100 skus per year of fashion dolls, celebrity, pop culture licensees and designerTrade marketing, presenting to top retail buyers from all major segments including Walmart, Target, Kmart, Toys R Us and othersCollector relationship management, garnering trust and building goodwill Consumer communication and targeted marketing programs supporting a diverse product line, print, online and event based marketing supportMarketing strategy, product development and creative direction for Barbie Collector Catalog & website, 6 catalogs per year and www.barbiecollector.com generating $10 million in revenueExtensive licensing pitching, negotiation and relationship management with entertainment studios, fashion designers and celebrities. Examples include Christian Louboutin, AMC / Lionsgate Mad Men, Summit Studios (Twilight)Management of 4 direct reports within the marketing staff as well as leadership of a large cross-functional design & development teamBarbie 50th Anniversary Campaign (2009), leading a cross-functional task force to develop campaign strategy, communication goals and event based marketingSecured Jonathan Adler, Heidi Klum and Christian Louboutin for extensive product and integrated partnership programs across doll, consumer products and spokesperson public appearances. Led all product development, distribution, and marketing promotion for the partners.

Responsibilities included developing and executing a relaunch strategy repositioning the brand from Barbie Collectibles to Barbie Collector Launched rebranding of Barbie Collector including new distribution strategy, new packaging communication and design, new product direction and expanded distribution to new outlets Key spokesperson for PR opportunities. Wall Street Journal, Financial Times, VHI, MTV and other local and national press both print and TV

Responsibilities included integrating Timeless Treasures celebrity dolls into Barbie Collectibles, product development, driving production and product launch within budget and time constraints. National Barbie doll Collectors Convention, Mattel Chairperson, managing promotional budget of $100,000 and an on-site staff of 15.

Responsibilities included execution of marketing strategy and product development for over 50 skus. Key presenter at International Toy Fair, including Today Show appearance for launch of "Miracle Baby"

One of two undergraduates in the country selected for prestigious brand management training program with a fast track promotion to brand management at Nestle headquarters. Responsibilities included a competitive analysis and launch of the peristaltic cheese machine, an industry revolution in clean, safe nacho cheese service.