Liz Green Email & Phone Number

Richmond, Va, Us

• Specializes in creating visually compelling digital and print assets and cohesive brand strategies for luxury e-commerce clients, advertising agencies, and non-profits.• With experience in art direction, brand development, and project management, crafts immersive customer experiences across diverse platforms.• Creates engaging narratives through styling and merchandising products and environments, elevating their presentation.• Directs photography, CGI, and video production to align with luxury and mission-driven brand standards.• Establishes and maintains design language systems for consistent and scalable visual branding.• Partners with creative teams, UX designers, marketing departments, and agency collaborators to align visual assets with business goals, while integrating the latest industry trends.• Adapts creative expertise across industries and ensures the delivery of high-quality, market-ready visual content that resonates with diverse audiences.

• Directed and managed the production of digital assets across various mediums, including photography, CGI, and video, ensuring alignment with luxury brand standards.• Merchandized and styled multi-million revenue-generating products with sets that truly captured the essence of the brand, with a focus on enhancing the presentation of luxury products.• Collaborated closely with photographers and videographers, providing hands-on creative direction to bring concepts to life and ensure visual storytelling aligned with brand identity and anticipated what customers would appreciate.• Leveraged CGI technology to create detailed furniture models and develop immersive digital spaces, streamlining product launch timelines and elevating brand storytelling.• Led post-production processes, handling everything from image enhancement to color correction, ensuring that every visual asset maintained consistency and high quality across all platforms.• Meticulously reviewed and refined all visual assets, acheiving the highest standards of quality andattention to detail.• Worked closely with project managers, marketing teams, and other departments to ensure that visualcontent was perfectly aligned with overall project objectives and marketing strategies.• Played a key role in developing and maintaining a design language system to ensure cohesive visualbranding across all digital channels.• Kept a close eye on industry trends in photography, videography, CGI, and digital design, alwaysintegrating fresh, innovative ideas into our visual content.

• Developed and maintained a design language system and style guides to ensure brand alignment and visual consistency across all platforms. • Oversaw creation of imagery and video as well as post-production photography editing. Maintained exceptional standard for product imagery for handoff to marketing team as well as outside vendors. • Designed and produced website assets for over twenty-five product launches in a single calendar year. • Collaborated with UX team and developers, working closely to ensure visual designs would serve users and be able to scale. • Participated in testing of designs and assets for customer engagement, revenue, and other metrics, iterating based on data results. • Worked closely with the marketing team, developed product imagery and created visual elements for use in campaigns and promotions that aligned with the overall marketing strategy.

Richmond, Virginia Area

• Produced high-quality digital assets, including email campaigns, web banners, and social media content, ensuring alignment with Ledbury’s sophisticated aesthetic.• Assisted on the set of photoshoots, supporting the creative team with styling, prop arrangement, and set preparation to bring visual concepts to life.• Collaborated with senior designers and directors to execute campaigns that reflected the brand’s luxury identity and resonated with its target audience.• Participated in the retouching and post-production process, maintaining meticulous attention to detail to uphold the highest visual standards.• Contributed to the creation of seasonal lookbooks, ensuring consistent design and seamless integration of brand guidelines.• Conducted research on luxury fashion trends to inform and inspire design concepts, keeping the brand’s creative output fresh and competitive.

Richmond, Virginia Area

Junior designer and retail associate who worked with customers on invitation, announcement, and stationery needs.

Richmond, Virginia

Graphic designer for Hopper Apparel Co. Worked directly with clients to provide "co-branded" products for gyms throughout the country.

Richmond, Virginia

Internship. Created identity and promotional work for local initiatives/proposals.