Liz Gross, Ph.D. Email and Phone Number
Liz Gross, Ph.D. work email
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Liz Gross, Ph.D. personal email
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I lead a team of innovative, analytical, strategic, and amazing humans at Campus Sonar. We partner with higher education focused leadership teams to guide research-led transformation. My team of strategic experts uses data-driven insights and expertise to counsel leaders in decision-making and ensure alignment in the org design process to meet organizational goals and critical audience needs. Campus Sonar’s approach to research is focused on social listening—using online conversation and news as an always-on focus group to understand and assess outcomes like brand health, reputation, higher ed markets and opportunities, and associated attitudes.I love sharing ideas with people, and often do so via conference and event speaking. I've spoken about innovation, social intelligence, marketing, leadership, and higher education at South by Southwest EDU and Interactive, the Mackinac Roundtable on Talent, AASCU, ACPA, HighEdWeb, the American Marketing Association Symposium for the Marketing of Higher Education, the UPCEA Marketing and Enrollment Management Seminar, the CASE Social Media and Community Conference and Summer Institute on Communications and Marketing, eduWeb Digital Summit, the American Multicultural Student Leadership Conference, and other industry events.I have 20 years of experience in higher education leadership and communication in a variety of roles, including a professional association, large department, campus-level leadership, and a "higher ed adjacent" company. My latest endeavor is growing Campus Sonar so higher ed organizations can tap into the best and brightest insights and techniques from the ever-growing online conversation about them, their competitors, and other topics of interests.If you'd like to get in touch with me, please email liz (at) lizgross (dot) net. Social listening and Campus Sonar inquiries should be sent to lgross (at) campussonar (dot) com.
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Workshop Facilitator And Conference SpeakerFreelance/Campus SonarWaterloo, Wi, Us
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Founder & CeoCampus Sonar Oct 2017 - PresentMadison, Wisconsin, UsCampus Sonar partners with higher education focused leadership teams to guide research-led transformation. We empower leaders with online conversation insights and social listening data to develop and align strategies with the goals of the institutions they serve. We use expertise and deep industry knowledge to build connection and trust within the higher ed community, and align and elevate data-informed strategies in brand and reputation strategy, enrollment strategy, and strategic planning for the clients we support.Campus Sonar is a division of the for-profit affiliate of Ascendium Education Group (formerly Great Lakes Higher Education Corporation).
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Workshop Facilitator And Conference SpeakerFreelance/Campus Sonar Mar 2011 - PresentI've presented workshops, breakout sessions, and keynote speeches at South by Southwest EDU, South by Southwest Interactive, ACPA—Çollege Student Educators International, the Penn State Social Media Summit, the American Marketing Association Symposium for the Marketing of Higher Education, the CASE Social Media and Community Conference, the American Multicultural Student Leadership Conference, the National Association of Student Financial Aid Administrators, and many more.
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Market Insights ManagerGreat Lakes Higher Education Corporation And Affiliates Apr 2017 - Oct 2017Madison, Wi, UsOversee the development and enhancement of an internal market research agency that facilitates business intelligence and drives a customer-centric and data-driven approach to both decision making and strategy development. -
Social Media & Market Research StrategistGreat Lakes Higher Education Corporation And Affiliates Jun 2014 - Apr 2017Madison, Wi, Us
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Social Media StrategistGreat Lakes Higher Education Corporation And Affiliates Dec 2012 - Jun 2014Madison, Wi, UsAs the first person to hold this position at Great Lakes, I led social media planning and strategy. I crafted a social media strategy that aligns with company goals and launched accounts on Facebook, Twitter and LinkedIn for various target audiences. I created content and served as the community manager for these accounts. I regularly assessed our progress and used analytics to improve engagement and content performance. I contributed to corporate reputation management by engaging in social listening for customer care, market research, and competitive intelligence. I delivered actionable insights to key stakeholders based on this information.In addition to my role in the Marketing and Communications department, I served as a trainer for financial aid professionals, offering multiple webinars and conference presentations on various aspects of social media strategy. I've received excellent feedback on these training sessions. I regularly consulted with other business units to help them use social media to meet their goals.Key Accomplishments:• Developed and launched a social media program that includes sophisticated social listening, responsive customer service, and a content strategy that supports organizational objectives. Within two years, grew our social media audience to +80,000 student loan borrowers. Program was considered overwhelmingly sophisticated and compliant by outside auditors. •Researched, proposed, and executed Great Lakes’ first customer sweepstakes, resulting in +206,000 entries and +40,800 new Facebook connections. Impact and success of the sweepstakes was featured in Social Media Examiner – a top marketing industry blog.
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Instructor, Social Media Measurement For Higher EdHigher Ed Experts Dec 2014 - Aug 2017Online, UsI designed an online course to provide social media measurement training for marketers and communicators that work in higher education. Moving beyond social media vanity metrics, I guide students through the creation/evaluation of social media objectives, outcomes measurement that integrates multiple data sources and technologies, and reporting that ties social media efforts to institutional goals. If you work in higher education and want to master social media measurement, consider taking this 4-week course! Read student testimonials and learn more at www.higheredexperts.com/smmhe. -
Director Of University Marketing & CommunicationsUw-Waukesha Dec 2010 - Nov 2012I directed the University Marketing and Communications department at a campus with +2,000 students and 160 faculty and staff in the most competitive higher education market in the state. I oversaw the production of all campus promotional materials, including stock photography, print publications, campus website, social media advertising, and web-based video.• Supervised three employees and various freelance designers and photographers.• Developed and implemented an annual marketing plan and internal communication plan, and managed a +$150,000 budget for staff, supplies, services, and training.• Participated in leadership-level planning including the campus Continuity of Operations process and facilitation of the campus strategic planning process and related exercises.• Directed media relations and institutional response to media inquiries.• Coordinated special events, including graduation, recruitment activities, and special campus guests including former President Bill Clinton.• Served as a member of the Campus Dean/CEO’s administrative council.
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Program Outreach Coordinator, University HousingUw-Milwaukee Jun 2005 - Dec 2010Milwaukee, Wi, UsI coordinated internal and external marketing of University Housing programs, facilities, and services, including the marketing of three new residence halls. I represented the department at +25 campus and community events annually and supervised a team of up to 9 employees, including graphic designers, event planners, and recruitment assistants. -
Student Organizations CoordinatorNational Communication Association Aug 2004 - Jun 2005I managed the membership and marketing of three national student organizations and organized related activities at the annual meeting of the National Communication Association and regional meetings.
Liz Gross, Ph.D. Skills
Liz Gross, Ph.D. Education Details
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Cardinal Stritch UniversityLeadership For The Advancement Of Learning And Service In Higher Education -
Marquette UniversityEducational Policy And Leadership
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University Of Wisconsin-Stevens PointCommunication
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Georgetown UniversityBryce Harlow Institute On Business & Government Affairs
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Higher Ed ExpertsWeb Analytics For Higher Education
Frequently Asked Questions about Liz Gross, Ph.D.
What company does Liz Gross, Ph.D. work for?
Liz Gross, Ph.D. works for Freelance/campus Sonar
What is Liz Gross, Ph.D.'s role at the current company?
Liz Gross, Ph.D.'s current role is Workshop Facilitator and Conference Speaker.
What is Liz Gross, Ph.D.'s email address?
Liz Gross, Ph.D.'s email address is li****@****ail.com
What schools did Liz Gross, Ph.D. attend?
Liz Gross, Ph.D. attended Cardinal Stritch University, Marquette University, University Of Wisconsin-Stevens Point, Georgetown University, Higher Ed Experts.
What are some of Liz Gross, Ph.D.'s interests?
Liz Gross, Ph.D. has interest in Leadership, Writing, Systems Thinking, Social Media, Research, Student Engagement, Education, Analytics, Speaking, Mentoring.
What skills is Liz Gross, Ph.D. known for?
Liz Gross, Ph.D. has skills like Social Media, Facebook, Social Media Marketing, Blogging, Public Speaking, Higher Education, Research, Marketing, Leadership, Public Relations, Social Listening, Social Networking.
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