Liz Gross, Ph.D. Email & Phone Number

Waterloo, Wi, Us

Madison, Wisconsin, Us

Campus Sonar partners with higher education focused leadership teams to guide research-led transformation. We empower leaders with online conversation insights and social listening data to develop and align strategies with the goals of the institutions they serve. We use expertise and deep industry knowledge to build connection and trust within the higher ed community, and align and elevate data-informed strategies in brand and reputation strategy, enrollment strategy, and strategic planning for the clients we support.Campus Sonar is a division of the for-profit affiliate of Ascendium Education Group (formerly Great Lakes Higher Education Corporation).

I've presented workshops, breakout sessions, and keynote speeches at South by Southwest EDU, South by Southwest Interactive, ACPA—Çollege Student Educators International, the Penn State Social Media Summit, the American Marketing Association Symposium for the Marketing of Higher Education, the CASE Social Media and Community Conference, the American Multicultural Student Leadership Conference, the National Association of Student Financial Aid Administrators, and many more.

Madison, Wi, Us

Oversee the development and enhancement of an internal market research agency that facilitates business intelligence and drives a customer-centric and data-driven approach to both decision making and strategy development.

Madison, Wi, Us

Madison, Wi, Us

As the first person to hold this position at Great Lakes, I led social media planning and strategy. I crafted a social media strategy that aligns with company goals and launched accounts on Facebook, Twitter and LinkedIn for various target audiences. I created content and served as the community manager for these accounts. I regularly assessed our progress and used analytics to improve engagement and content performance. I contributed to corporate reputation management by engaging in social listening for customer care, market research, and competitive intelligence. I delivered actionable insights to key stakeholders based on this information.In addition to my role in the Marketing and Communications department, I served as a trainer for financial aid professionals, offering multiple webinars and conference presentations on various aspects of social media strategy. I've received excellent feedback on these training sessions. I regularly consulted with other business units to help them use social media to meet their goals.Key Accomplishments:• Developed and launched a social media program that includes sophisticated social listening, responsive customer service, and a content strategy that supports organizational objectives. Within two years, grew our social media audience to +80,000 student loan borrowers. Program was considered overwhelmingly sophisticated and compliant by outside auditors. •Researched, proposed, and executed Great Lakes’ first customer sweepstakes, resulting in +206,000 entries and +40,800 new Facebook connections. Impact and success of the sweepstakes was featured in Social Media Examiner – a top marketing industry blog.

Online, Us

I designed an online course to provide social media measurement training for marketers and communicators that work in higher education. Moving beyond social media vanity metrics, I guide students through the creation/evaluation of social media objectives, outcomes measurement that integrates multiple data sources and technologies, and reporting that ties social media efforts to institutional goals. If you work in higher education and want to master social media measurement, consider taking this 4-week course! Read student testimonials and learn more at www.higheredexperts.com/smmhe.

I directed the University Marketing and Communications department at a campus with +2,000 students and 160 faculty and staff in the most competitive higher education market in the state. I oversaw the production of all campus promotional materials, including stock photography, print publications, campus website, social media advertising, and web-based video.• Supervised three employees and various freelance designers and photographers.• Developed and implemented an annual marketing plan and internal communication plan, and managed a +$150,000 budget for staff, supplies, services, and training.• Participated in leadership-level planning including the campus Continuity of Operations process and facilitation of the campus strategic planning process and related exercises.• Directed media relations and institutional response to media inquiries.• Coordinated special events, including graduation, recruitment activities, and special campus guests including former President Bill Clinton.• Served as a member of the Campus Dean/CEO’s administrative council.

Milwaukee, Wi, Us

I coordinated internal and external marketing of University Housing programs, facilities, and services, including the marketing of three new residence halls. I represented the department at +25 campus and community events annually and supervised a team of up to 9 employees, including graphic designers, event planners, and recruitment assistants.

I managed the membership and marketing of three national student organizations and organized related activities at the annual meeting of the National Communication Association and regional meetings.

Ph.D., Leadership For The Advancement Of Learning And Service In Higher Education

M.Ed., Educational Policy And Leadership

Ba, Communication

Bryce Harlow Institute On Business & Government Affairs

Course Certificate, Web Analytics For Higher Education